The content is mainly tailored from "Chen Chunhua: Business Keywords in 2020", and supplements Part 5 about the simple and popular content of [Industry 4.0]. The full text emphasizes symbiosis, digitalization, customer value, and social responsibility, especially in the context of Industry 4.0. Under the general trend, the unique and keen perspective is particularly evident. Seriously understanding the views and suggestions given will inevitably bring more impact and reflection on some thinking and cognition. View original text
table of Contents
1. Digital technology brings some fundamental changes
2. Awareness of business environment in 2020
3. Keywords for business choices in 2020
5. Supplement-Introduction to Industry 4.0
1. Digital technology brings some fundamental changes
First , it has adjusted the technical barriers of many industries;
second , blockchain is actually changing production relations, because blockchain technology has adjusted the trust cost of the entire industry and the entire society.
Third , the driving force of today's development has fundamentally changed, and today, perhaps because of digital technology, many industries can do it all over again.
Fourth , the concept of "new people" did appear, including robots.
2. Awareness of business environment in 2020
The first one, I think, is that digitalization has moved from the consumer side to the industrial side.
The first thing we see is that the digital infrastructure is more complete. In the past, we talked about infrastructure, mainly railways, automobiles, and highways. Instead, the infrastructure we see today is communications and numbers.
Secondly, whether it is from the digital field or the industrial field, we are looking for ways to quickly integrate. Then we discovered that the direction of these industries with digital applications is now becoming clearer and more determined.
Second, creating customer value is the key.
Simply understanding customers and market segmentation may not be enough. Every segment can be recreated, and the needs of every customer can be recreated. In fact, value creation and value acquisition have all undergone fundamental changes. Therefore, I will emphasize that the business is to create customer value, not to create customers.
The third is that the value chain becomes a value network.
Today's industries in the traditional sense, whether petrochemicals, cement, glass, or insurance, have more space than the original ones, because they are not a simple industrial chain problem, but how to construct the entire value network. Therefore, you will find that you must be in a value network, and it is difficult for you to be only in the value chain or independent.
Fourth, in business, you can't just talk about business.
3. Keywords for business choices in 2020
The first key word: value growth.
Today is not a question of enough space. The most important thing is whether you can create value for customers. As a business person, we can't talk about dividends, cycles, and outlets. The most important thing is to talk about where growth comes from and how to seek to create value for customers.
The second key word: Co-existence.
Today's customers need a complete value closed loop, such as good things, relatively cheap, good-looking, convenient enough, participation, creation in advance, and finally the right to speak. When customers want so many things, they actually need a very complete value loop.
The third key word, stock increment.
On the one hand, you have your own main business, so if you do a good job of your own main business, we call it the value of doing the original core business .
On the other hand, you have the ability to surpass the original core business and expand new business space. I call this inventory increment .
The fourth key word, interactive trust.
Can you really provide something reliable? That is, between us and our customers, what we provide is a product or service. This is a process of mutual understanding. The most important thing is love, surprise, and dependence. That is, it must be reliable, safe, and trustworthy. This is the change we will make in 2020.
4. 2020 is a turning point
Use four coexistences to tell us what to do in 2020:
First, mining certainty and exploring possibilities coexist, and see which ones are certain;
Secondly, to build their own irreplaceability, but also to learn to obtain the value of synergy, these two must coexist;
Third, expand the growth of the original core business and coexist with the growth of new value beyond the original core business;
Finally, innovating customer value and assuming social responsibility coexist.
5. Supplement-Introduction to Industry 4.0
Must have the characteristics of flexibility and intelligence, and be able to provide consumers with "private customization" services flexibly and quickly (understood as creating value for customers)
Features: interconnection, data, integration, innovation, transformation.
Technical support points: including industrial Internet of Things, cloud computing technology, industrial big data, industrial robots, 3D printing, professional knowledge work automation technology, industrial production network information security, virtual reality technology and artificial intelligence technology.
"Five in One": the integration of machines, products, people, time and space. The machine is the frame, the human is the center, the product is the sub-center, and time and space are the filling. With the unlimited cooperation of the other four items, people can basically achieve "distribution on demand".