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How to make a profitable Douyin number efficiently?
When many people play Douyin, there is no systematic operation process and operation method. At most, they can refer to the accounts that are not bad on the platform, or directly transfer and process other people's videos.
One hammer in the east and a stick in the west.
To make short videos in this way, not to mention low playback volume and low popularity, it is likely to be detected by the platform immediately, and the current limit will be blocked.
If you want to systematically operate a Douyin account that grows quickly and can monetize, you must do at least the following 6 points:
1. Clarify purpose and locate
Do you make Douyin for the purpose of increasing fans and attracting traffic, or for brand promotion? Or open the window, open the Douyin store for live broadcast delivery, short video delivery?
Because of different purposes, video content positioning and gameplay are different.
If it's just to increase fans, then the account can chase some hot videos to quickly attract fans. But the consequence of this may be to attract a bunch of irrelevant fans, which makes it particularly difficult to transform later.
Therefore, it is very important, especially important, very important to understand the purpose of doing Douyin in advance!
After thinking about the purpose, the next step is account positioning.
Account positioning is actually positioned as a monetization method, targeting the target population. The more subdivided, the more vertical the better.
Just like we write articles, an article only expresses one topic. In the same way, an account only targets one type of target group, and only focuses on vertical fields, so that the attracted fans will be more accurate and the later monetization will be easier.
The specific positioning depends on what you are interested in, what specialties or resources you have. Ensure long-term content output.
At the same time, positioning also includes human design.
2. Find benchmark accounts and analyze peers
After choosing the track, it is still not recommended that you start doing it blindly.
In the second step, you can find at least 30 similar accounts with more than 500,000 fans through short video data analysis tools such as Feigua Data, Xinzhu, and Zhuda. Then analyze their video data, personal images, monetization methods and so on.
At the same time, consider a few questions:
Can I do this kind of video? If you do, do you have enough resources? (Personnel, materials) Whether the video content can be mass-produced for a long time, and ensure that the update frequency is the fastest and when can the production of the video be started (race against time)
It is recommended that you make a table or mind map, and list all the topics, likes, comments, and reposts of the videos that have been liked, so that you can view data in the future and improve work efficiency.
3. Determine the form of video presentation
There are many forms of video, real people and non-real people. Real people leave the country alone or multiple people; non-real people can be animated or text.
Determine the general direction by analyzing the video content form of competing product accounts: whether real people appear on the scene or not, and then choose the video display form that you want to try out from the subdivided areas under the general direction.
4. Video creation
After confirming the account positioning, person setting image and video display form, the next thing to do is to register the account, edit the account information, start production (shooting, editing) and upload the video.
At the same time, if you want a video to be popular, you must keep in mind the six basic elements of complete and high-quality short video content: theme (title), screen, line subtitles, dubbing, background music, and creative highlights.
5. Analyze video data
What must be done after the video is released-data analysis.
Fans must be analyzed and videos must be analyzed to provide data reference for the next step in planning content, making videos, and publishing videos.
Also pay attention to the management of the comment area, which is basically the same as other new media content platforms.
Because the content of the comment area has been integrated with the main content, it has become an important source of content to attract users.
6. Quick trial and error, quick content update
If we look at it by stages, we can divide Douyin accounts into three stages: initial stage, growth stage, and stable stage.
Quick trial and error in the initial stage. The probability that a large amount of content is used in a short time to blog algorithm recommendation. Including daily release time, video title copy, topic selection, etc.
The sign of the growth phase is to make an explosive model. After discovering the hot videos, immediately pursue the victory, review the experience, and copy the content according to the hot videos.
In the stable stage, there is already a certain fan base, and you can maintain normal daily updates. However, during the stable period, following the original successful routine to shoot videos, it is easy to be aesthetically tired, the effect of increasing fans will get worse and worse, and you will also encounter creative bottlenecks.
If you want to get more user increments, you must start new content, which also requires constant experimentation.
In fact, if you want to make short videos and quickly increase your fans, you need to master too many operational skills and practical skills.
Door, how to efficiently mass-produce video content, how to quickly increase fandom, etc.