This book was written by Cao Zheng, an Internet celebrity. Some of the contents are quite resonant. They are probably some daily essays. The following are some records, from job hunting to product thinking to some insights on entrepreneurial teams.
Preparing for a job does not start until you are about to graduate. You must figure out what you want to do in the future as early as possible, and make sufficient preparations and pave the way as early as possible.
Some young people have been using the excuse that I am still a student and have not graduated yet to avoid understanding society and the workplace, and they have been studying as an excuse to excuse their mediocrity. To the point where they don’t know what to write when it comes to writing their resumes.
If you are interested in developing in the field of Internet technology or product operation, when you usually go to websites and download apps, think more about what technologies others use, how they are implemented, and what you can do with what you have learned.
If you learn any advanced recommendation algorithms or something, think about whether you can use them in these tools, and whether you can come up with optimization and improvement plans.
If you are interested in products and operations, think more about how other successful products are operated, how they are promoted, and how they develop users.
The most important point here is to learn more about what others do well, especially the details, such as what the copywriting and titles capture the psychological appeal of users.
If you want to engage in Internet operations and products, try running a Weibo or WeChat public account, or apply to become a Baidu bar owner, run a Baidu Tieba, or you can become an expressive and active account on Zhihu. These will be helpful for job hunting
In short, I just need to do more things
How to write a resume.
Emotional descriptions are not important. Everyone writes about how studious they are, how potential they have, and how diligent they are.
What employers see most is what you have done, what abilities you have, and what level you have performed in the past. You said you have been studying and have no work experience.
As I wrote above, you were not prepared for the workplace at all when you were studying, so you just wanted to impress the employer with a resume and transcript?
There are two common mistakes young people make when entering the workplace.
The first is that they have been brainwashed by various black theories and brainless TV dramas, thinking that companies are all about relationships, backgrounds, and caution.
If the palace fight scene is too deep into the drama, the sequelae will occur. Everyone has a conspiracy, and you can understand the conspiracy theory, background theory and other meanings of what others say casually.
Then every time I suffered a little grievance, I felt that I had fallen into a miserable state of being squeezed, exploited and used. From then on, I shed tears every day.
Many migrant workers feel that they are very hardworking and hardworking, but in fact, many times their hard work and efforts also cover up their cowardice in refusing to change.
Working hard to get up early to go to work, go home late, and work hard to do a lot of things, but refuse to learn a new skill or try a new field or opportunity. This is all hiding in the psychological comfort zone. Performance.
Some top academics actively take the postgraduate entrance exams, not so much because they have a special interest in learning, but because they face cowardice and rejection in the workplace. They think they can be better with their postgraduate qualifications and transcripts, but they don’t know that they have to spend the same time and energy. You can choose from countless things to do that will impress the employer.
The real workplace is much crueler. Internet work is like this. If you can do it, you stay. If you don’t, you leave.
Why are many large factories and small and medium-sized companies not willing to spend a lot of energy training a person, but are willing to go to the market to recruit people again?
Because the replacement cost is much lower than the training cost. The company is a place where work is required and output is required, while the school is a place for learning.
The former is paid, while the latter is paid.
Under the current education system, going to graduate school is by no means the best choice to improve their workplace abilities, but they even refuse to make such thinking and judgment. This is a typical symptom of hiding in the psychological comfort zone. Because this is the only choice they are most familiar with and the best at
Internet tycoon Cao Zheng gives several ways to expand your psychological comfort zone:
1. Speak more and share more
For example, every monthly meeting or review meeting, or purely technical sharing, can continuously hone oneself and overcome fear.
2. Contact more different people, learn more about different fields, and communicate more with different people
Try to understand more things you don’t understand and expand your cognitive boundaries.
3. Do more different things
Such as organizing clubs, activities, donations, charity sales, etc., doing some campus small businesses, part-time jobs, etc., to learn more about society and practice communication skills.
4. Learn something boring and meaningless appropriately.
For example, playing the piano, playing chess, painting, etc. Many things that seem useless on the surface will actually help you subtly.
5. Enter and browse some different types of communities, observe and participate in discussions among some professionals
Don't blindly use your imagination to guess the workplace.
In the workplace, we also need to constantly explore and find new psychological comfort zones. The psychological comfort zone does not mean that you are not tired or hardworking, but if you do not find work interesting and happy, it means you have not found it yet. This process requires you to understand yourself correctly, which may take a lot of time.
There is no traditional professional counterpart to meet the surging demand in emerging fields. The growth rate of its talents and the increase of salary are astonishing.
Maybe many people don’t believe this. Programmers were so popular twenty years ago, and the income level for those who could complete projects independently was definitely for those with golden collars. Those who are the first to invest in emerging fields will reap astonishing returns. If you stick to the old ways, you will miss opportunities
Something looks good, but is it right for you? This question is actually quite difficult to answer. You have to walk the road by yourself and eat by yourself. It’s like a pony crossing a river. If you don’t try, I can’t say what is suitable for you and what is not suitable for you. But please believe it, 95% of fresh graduates don’t know what they are suitable for. After working for three to five years, I believe half of them have not found their position yet.
What is suitable? Even though the work is tiring, I am very happy and have a sense of accomplishment. This is what I have found.
Your corresponding major, your work experience, and the skills you think you are good at may not be as important as you think. When you encounter the right opportunity, bravely empty yourself and start from scratch. There may be huge gains at any time. Opportunities are waiting for you.
Personally, I missed too many opportunities just because I thought I had a good foundation and a good starting point.
Constantly reflect on yourself, what suits you, what doesn't suit you, what you like and what you don't like, and understand your own heart.
Look at the future, look at the direction, and know where the future is, rather than just looking at what is now. Looking at the future requires imagination and a certain understanding. It is actually not difficult.
Never let yourself stop at any time. You must keep learning, stay hungry, and stay curious and sensitive to new areas. Without curiosity, without sensitivity, there is no future.
The growth of the market, at that moment you had an advantage, and you got the dividends of market growth, but now, this dividend no longer exists.
The same talent or skill has completely different values during different market trends.
Both the PC Internet and the mobile Internet have gone through three stages, but the PC Internet has a long process and the mobile Internet has a short process. The first stage is tools. You have a computer and a mobile phone. You don’t know what to do, just install things to play with.
What were the most popular websites around 2000? They were download sites and cracking sites. At the beginning of the mobile Internet, various utility applications became popular first, followed by entertainment applications, such as listening to music, playing games, and reading novels. Almost at the same time, social applications took off, followed by lifestyle applications, including various e-commerce, discounts, Group buying, ticket booking, health, financial management, etc.
The ability to share and express is an extremely important ability, and it is also an ability that is most easily overlooked by technical personnel.
The state of sharing and expression ability: 1. Let others fully and clearly understand the true intention and content of what you express.
2. Let others believe in the authenticity of what you express.
3. Let others be infected by you and support your ideas
Many examples of successful entrepreneurs were those who forced themselves out of desperation.
Starting a business is really not a glamorous, free, and honorable job. You have to experience countless grievances, misunderstandings, ridicules, loneliness, and even betrayal. Then, be lucky enough to seize that little bit of potential opportunity to transcend. Or unfortunately, it ends sadly
Entrepreneurs must stick to their own interests in order to create valuable products
How to identify excellent people? Just talk about the simplest elements.
1. Acumen to information and research spirit.
遇到自己不了解但是却非常有价值的信息，这些人会立即记录下来，并随后通过搜索引擎或其他途径获得更进一步的信息2. Responsibility and responsibility.
A business plan is not only to attract investment, but also a process of sorting out your business development logic and entrepreneurial ideas.
3. Experienced investment companies and experienced investors have a deeper understanding of the industry. Don’t try to educate them, let alone try to deceive them.
4. Execution ability is actually more important than concepts and ideas. Proving your execution ability is more important than describing a brilliant future. In a business plan, what best proves one's execution ability is the precise calculation of time and costs.
5. The ability to learn and the ability to make mistakes are equally important. You can discover the shortcomings of others, but also see the advantages of others. In many cases, the latter is more helpful for you to develop your business and achieve your goals.
6. Financing is only the starting point, not the goal. Those who promote success with financing as the goal are the types that investors hate. If you want to start a successful business, stay away from such people.
You can be very humble or very proud, but humility does not mean that you have no confidence or opinion. There are many opinions that can be listened to, absorbed, and learned from, but you must have your own principles
Believe that "products and users" are more important than "resource relationship background"
If an entrepreneur focuses on finding resources and building relationships instead of user analysis and product polishing, generally speaking, the probability of success is very small.
It is very important to know how to respect and be good at learning, and knowing how to respect and being good at learning almost appear at the same time. A shrewd entrepreneur is best at discovering the advantages and strengths of his opponents
Most entrepreneurs are keen to discover the shortcomings and problems of their opponents without learning the reasons why their opponents are strong. There is no point in emphasizing those problems.
The core value of most Internet startups is operations, which is the analysis of user needs and detailed product positioning. In the early stages of entrepreneurship, the value of technology lies in rapid trial and error, rapid iteration, rapid identification of user needs and product goals and giving effective feedback
A good manager should have such qualities, try not to let front-line employees be wronged or bullied, do not cover up or hide their achievements, and try to fight for the rights and interests of the team. Only in this way, you Only in this way can we have a fighting team.
When you are a manager, the growth of the team is more important than individual performance. Tolerate some mistakes, encourage some growth, allow people who are not as good as you to do what you are good at, and give the performers some room to think and learn. If you don’t do this, your team won’t grow.
There are some inner thoughts in the whole book, the language is harsh, the ending is a bit hasty, and it is more of a random thought.
About the Internet tycoon Cao Zheng is a controversial person. Sometimes, he is very extreme, and sometimes, he is very rational.
In the Internet circle, even though he is overseas, there are still legends about him in the world
Thoughts after reading "Growth with Advantages"
How to implement text reading or text-to-speech function in Js
About a 33-year-old man from Shandong who tied his feet and jumped into a river to commit suicide
Let’s talk about the incident of people being beaten on the street in Huangshi, Hubei Province
Let’s talk about your thoughts after reading the book “How to Become an Operations Master”
Let’s talk about your thoughts after reading the book “Growth with Advantages”
(Able to draw and answer questions)
