With the opening of my country's second-child policy. With regard to products for infants and young children, the market is now getting bigger and bigger, because there are more and more children! One of the products is Naughty Castle. I believe people who read this article have basically seen this kind of venue, which is where many children can play, climb, and slide slides. And in many places, the consumption of this product is still more expensive, generally around 30 yuan a time.
One of the better aspects of this product is the one-time investment. In fact, the cost of receiving 10 people and 100 people is basically the same. Because your rent is fixed, your personnel expenses are also fixed, and your utility bills are basically fixed. So for such a project, the more customers you have, the more money you can make in the end.
In the initial stage, this product is definitely a blue ocean market, and many bosses finally made money through this kind of naughty castle, but the market economy is like this. If anyone makes money, a lot of capital will flow into the market, thus forming a strong This industry is no exception. Later, I found that there are such naughty castles everywhere on the streets. There are many offices downstairs. There are four or five companies in this industry in a shopping mall, because everyone knows that the fixed input cost, As long as there are a large number of customers, you can make a lot of money.
But we will find a problem. After the formation of such a competition, because the total number of children in this group is unchanged, in the end, the number of customers that each can share will become less and less, that is to say, a red sea will be formed. It is not so easy to make money in this red sea. Once a red sea is formed, we must find the breaking points in various industries and find our absolute advantage to be able to stand out from the strong competition. So today we will share with you three different versions of progressive plans about Naughty Castle.
1. Basic version: collect tickets
The so-called basic version is also the method that most people use now, that is, rent a good site, pull the equipment over and build it, and then wait for the customer to come to the door and charge about 30 yuan per person.
I have already shared this method for everyone. Although it is adopted by many people, the effect will not be particularly obvious. Moreover, in the current fierce competition, this method can now establish its absolute advantage. The less come.
2. Ultimate version: Free for Naughty Castle
Yes, it is free again, that is, all the naughty castles can be played for free and provide them with the services of the naughty castle.
We don't care how to make money in this way, you can see if you can beat the basic version in this way. Because others are charging, and you are free, of course you have established your own absolute advantage, and a large number of customers will come to you. Since there are a large number of customers, can you sell it here? Lots of baby products.
Because for a storefront of baby products, the most lacking is customers. At this time, you can make money by buying some toys, clothing, etc. Then add some other amusement facilities, such as cradles, etc., to extend their product chain, so as to attract customers with this kind of free, so that they can produce other products here.
This free model is a relatively rudimentary free thinking model, but we often encounter similar methods in our cases. You can also think about whether my products can be free.
3. Advanced mode
You may think that the free method is the most advanced method, because the above method is only suitable for companies with large venues, and this method will actually have a relatively large investment, so is there any What is a better way? That is the combination of fee and free.
For example, you open a cake shop. For this cake shop, based on the original possibility of renting a house, you may have built one floor, but now you rent two floors. Everyone knows that for facade houses, there are one and two floors. The price is completely different. The price of the first floor will be very expensive, and the price of the second floor will be relatively cheaper, so at this time, can we make the first floor into a cake shop on the second floor as this kind of naughty fort.
After establishing such a storefront, you can combine it for free. If you apply for a cake card for 500 yuan in my cake shop, you can use the naughty castle for free. If you don’t do this, it doesn’t matter. You can charge for it. After going to our naughty castle, then we can think about whether it is very attractive to all our customers and there is no mandatory consumption. If you are willing to apply for a card , A naughty castle of dozens of dollars is free.
In this way, it is equivalent to us using naughty castle to drain traffic for our cake shop for free, and we know that there are children in this group, in fact, the use of cakes is the largest. For many parents, they may celebrate their birthdays. Sometimes I don’t buy cakes, but I definitely buy cakes for my children’s birthdays. Generally, such families have parents. In order to be filial to their parents, parents will buy cakes on their birthdays. I think so far, the whole The largest consumer groups of cakes should be children and the elderly.
Then, through the product of Naughty Castle, it seems that we only attract children, but what we actually attract is the group of people with the strongest demand for cake consumption in this society.
This model is more advanced than the above model, and relatively speaking, the investment will not be as big as I said above, completely free.
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