Because of the epidemic, as an annual event for the cloud computing industry, the 2020 AWS Technology Summit and Partner Summit will be held online for the first time.
However, judging from the situation of this summit, AWS's expansion of the Chinese market has not stalled in the slightest because of the epidemic, but there is a trend of further acceleration.
Focus on industry digital transformation
After experiencing the sudden impact of the epidemic in 2020, many people in the industry have found that companies that have been more successful in digital transformation often have better performance in the epidemic, which has also strengthened the determination of more companies to carry out digital transformation . From traditional companies to start-ups, more and more companies have put the cloud on their plans and have even begun to implement it.
"What does the topic of digitalization mean for companies that are developing informatization? I think more is how to accelerate the innovation of the company's own business in the process of digital transformation." General Manager of AWS Greater China Professional Services Wang Chenghua said, “In the past, the process of informatization was more about the processes and systems of the enterprise, thinking about how to make its turnover faster; while the current digital process emphasizes how to continuously Refinement, how to use big data, artificial intelligence, machine learning and other technologies under various needs, so that the operation of enterprises can reach a new height."
Wang Chenghua said that the reason why AWS can become the world's leading cloud computing platform and the engine of digital transformation mainly stems from its years of industry accumulation, which is specifically reflected in:
1. Extensive and in-depth cloud services: AWS has a unique position in the global cloud computing industry. So far, it has launched 175 major categories of computing functions, covering computing, storage, database, network, security, artificial intelligence, data analysis And other fields;
2. Mature and rich business practices: AWS has millions of active customers covering all walks of life in the world every month, and they are constantly exploring how to carry out digital transformation in their respective fields. This innovative environment enables AWS and customers to accumulate a lot of experience in business practices, which can bring new business opportunities to Chinese customers;
3. Globalized technology bridge: AWS currently has 77 available zones in 24 geographic regions around the world, serving industry customers at home and abroad. On the one hand, Chinese companies can make full use of AWS’ global technical architecture when going abroad to quickly expand their business in overseas markets; on the other hand, when multinational companies enter the Chinese market, they can also use AWS’s existing overseas successful experience in China. Quickly copy its business practices;
4. Security compliance, providing guarantee for innovation: In the process of going to the cloud, security compliance can be said to be the most important thing. And AWS's leading position in security is obvious to all in the industry, and it is also very responsible and distinctive in compliance. AWS has always emphasized how to share and build security with each other, and emphasize that customers must have complete control and complete visibility of their own data, and at the same time, they must have complete control over technology.
5. Energetic APN partner network: In the Chinese market, AWS has a very active and energetic partner group, while on a global scale, there are more partner groups serving the entire ecosystem. This is also other cloud services A big advantage that providers can't compare.
Work with hundreds of APN partners
The expansion of AWS's business in the Chinese market is inseparable from the establishment of the AWS China ecosystem and the strong support of many partners.
As a global partner program launched by AWS, APN mainly provides business, technical and marketing support to technology and consulting companies that use AWS to build solutions for customers, so that they can better meet the needs of customers of all walks of life and different sizes. Working with hundreds of APN partners to build a partner community and create vertical industry solutions has also become the strategic focus of the AWS China ecosystem.
When talking about how AWS builds and promotes its partner network, Wang Yong, general manager of AWS China Ecosystem and Partner Department, said that there are four main aspects:
1. Cooperate with Sinnet and West Cloud Data to accelerate the implementation of AWS cloud services and functions, so that APN partners can use AWS's latest global cloud technology and services to better serve customers;
2. Promote cross-regional business expansion, help partners' businesses go overseas, help global ISV independent software developers land in China, and work with regional partners to better serve customers in various regional markets in China;
3. Work with partners to vigorously promote the migration of traditional enterprises to the cloud;
4. Empower APN partners and learn from each other to jointly create vertical industry solutions.
"This year AWS has launched more than 150 services and functions in China. This number is close to the total number of the whole year of 2019. The Amazon SageMaker machine learning service launched in China in April this year has also been developed by Deloitte and China Science and Technology. APN partners and customers such as DaDa, Neusoft, Ikerrod, Walker AI, Derby Software, etc. are widely adopted." Wang Chenghua revealed to Quwei Technology, "The sub-industries of the vertical industry launched by AWS this year include finance, manufacturing, automotive, Retail and mass consumption, media and entertainment, medical and life sciences, education, gaming, power and other nine major industries. For these industries, AWS has recruited a large number of industry experts in various aspects, and at the same time, architects and infrastructure technical teams have also established corresponding The solution team is working with experts to create industry solutions."
Hand in hand with KPMG and Digital China
At this summit, AWS also formally signed strategic cooperation agreements with KPMG and Digital China respectively, combining AWS's world-leading cloud technology and services and partner technology solutions to promote enterprises to go to the cloud and embrace digitalization.
According to the agreement, AWS China and KPMG China will carry out in-depth cooperation in the fields of big data, artificial intelligence, and machine learning to inject digital innovation concepts and solutions for Chinese companies. Based on AWS cloud services, KPMG will provide customers with strategic planning, risk management, regulatory and compliance consulting and implementation services based on AWS cloud services, combined with its smart light series of digital solutions, and help financial services, manufacturing, retail, FMCG, and healthcare Customers in industries such as healthcare and life sciences are on the fast lane to the cloud.
The cooperation between Digital China and AWS mainly includes three aspects. First, Digital China will organically integrate AWS's extensive and in-depth cloud services and technologies with the cloud application scenarios of Chinese companies, and empower more partners to make better use of AWS cloud. Provide services to customers and promote the innovative development of the domestic cloud computing market in an all-round way. Second, through the AWS Managed Service Provider (MSP) program, Digital China provides services from the perspectives of cloud consulting, planning, migration, operation and maintenance, and optimization of the entire life cycle. Customers provide one-stop enterprise cloud services to bring better cloud experience to enterprise users; third, as an “operator + publisher” in the Chinese market, Digital China helps AWS global ISV independent software developers to land in China The market has injected fresh impetus into China's cloud computing market and built an open cooperation platform for new domestic infrastructure.
"Today, when digital transformation and digital innovation have become the'new normal', we hope to bring you the latest developments in the industry, global cutting-edge cloud computing technology, vivid digital innovation practices, and inspiring culture and management through the AWS Technology Summit. Concept, to promote the digital transformation and innovation of Chinese enterprises and institutions to the next level." said Zhang Wenyi, Amazon's global vice president and AWS Greater China executive director.