Combining technologies such as blockchain and media DNA, Baidu Smart Cloud has released a full-link digital content copyright protection solution, covering all scenarios such as copyright deposit, copyright transaction, original detection, infringement monitoring, evidence collection and solidification, and rights protection processing, aiming to build a credible, healthy, and standardized new ecosystem of digital copyright content with you.
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The copyright market is huge
However, severe copyright issues urgently need regulation and supervision
With the popularity of online dramas and the rise of various video platforms, the revenue scale of the copyrighted online video industry has grown linearly, and it is predicted that it will reach 158.7 billion in 2020. The scale of paid revenue from online video users has also shown a blowout growth, from less than 1 billion in 2013 to 56.3 billion in 2020. Especially in 2014-2017, the growth rate is close to or higher than 100%. In the revenue share of various businesses in the copyright online video industry, the proportion of user payment is also increasing year by year, and will exceed 30% by 2020. According to survey data, 64% of people insist on watching only genuine online videos, which shows that Internet users are increasingly willing to pay.
(Data source: iResearch)
For video platforms, no matter iQiyi, which focuses on long-form videos, or short-video platforms such as Kuaishou, "content is king" is still the core control point. For this reason, each platform purchases a large number of products, competes for high-quality film and television copyright, or establishes a special team to self-produce content. In 2017, the battle for copyright was particularly fierce. A video website bid 9 million yuan/episode for the exclusive online broadcasting rights of "Ruyi's Royal Love in the Palace", and PPTV purchased the online exclusive broadcasting rights of the TV series "Liangsheng" for 10 million yuan/episode. In 2011, the online copyright of the top content "Zhen Huan's Legend" only cost 300,000 yuan/episode. In six years, the copyright fees for TV dramas have increased nearly 30 times. Short video and live broadcast platforms also frequently have competitive measures such as poaching anchors with high salaries and generous bonuses to encourage originality, which is enough to glimpse the importance of exclusive copyright content for video platforms.
However, the current copyright industry is serious about piracy, and there are a series of problems such as difficulty in confirming rights, authorization, detection, and rights protection. According to statistics, in 2018, pirated sports video content brought at least 13.38 billion yuan in user payment losses. Watching the short videos and highlights clips from them will also bring 2.78 billion yuan in advertising revenue losses. Except for sports events, other pirated online videos are expected to bring 13.64 billion yuan in user payment revenue losses.
Therefore, whether it is to protect the interests of video companies or copyright consumers, it is particularly important to use technology to build a complete set of solutions and platforms to regulate and standardize the order of the copyright industry.
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Blockchain + Media DNA
Construct a new format of digital content copyright
The latest audio and video copyright solution released by Baidu Smart Cloud combines blockchain technology and multimedia fingerprint technology, and is committed to creating a full-link copyright protection solution for audio, video, image, and text credible digital content, and comprehensively builds a new format for digital content copyright.
(Technical Architecture Diagram of Copyright Protection Solution)
The overall solution is divided into application front desk, service middle desk, and basic backend, the core part of which is the service middle desk, including: two major technical capabilities + two major DNA libraries.
➤Absolutely leading blockchain cloud architecture
By providing powerful BaaS capabilities, Baidu Smart Cloud blockchain can help establish a credible and authoritative copyright information supervision platform. The Baidu Smart Cloud BaaS platform can provide one-click deployment of blockchain networks to help build audio and video industry alliances. Through alliance chains, it can help copyright protection. Multi-party nodes in the industry include: Baidu Smart Cloud nodes, content provider nodes, rights protection agency nodes, judicial agency nodes, etc., which can realize credible sharing of content DNA, copyright certificates, transaction information, point information and other data on the chain, and can also use smart contract technology to promote the contractualization and high efficiency of copyright transactions. The on-chain of the judicial node can further ensure the credibility and authority of the evidence deposit information, simplify and speed up the review process of rights protection, and improve business efficiency.
➤ Micro Motion's media fingerprinting technology
Media DNA is the only description of the feature information of audio and video files. It is unique, that is, the probability of two different videos having the same DNA is less than one in ten million; and stable, that is, it will not change with the format conversion, editing splicing, compression, rotation, and logo addition of audio and video files. The media fingerprint technology independently developed by Baidu Smart Cloud has a high precision recall rate of 99%, and can support millisecond-level retrieval of hundreds of millions of DNA libraries.
The media DNA application process includes fingerprint extraction and comparison. Through DNA extraction, create copyright content DNA library and Internet crawler DNA library. The comparison scenarios are divided into two categories: one is to compare any content with the DNA library of copyrighted content to detect whether other people’s rights are infringed, which is applicable to the original detection of self-media short video platforms such as UGC/PGC;
➤ More comprehensive media processing capabilities
In addition to the core blockchain and media DNA capabilities, Baidu Smart Cloud audio and video copyright protection solution also provides other supporting capabilities to fully protect original content. include:
Video encryption: The video file is encrypted on the server side, and the playback side decrypts and plays it after passing the authorization verification. The encrypted file can only be played through a specific player, so even if the file is downloaded by hotlinking, it cannot be broadcast and played, which prevents copyright content from being stolen.
Watermark superposition: Add logo watermark on the video to prevent malicious distribution of screen recordings, emphasize the information of the copyright subject, and support low-code conversion. On the copyright trading platform, only low-bit-rate files can be distributed and previewed. The original files are only issued after the copyright transaction is completed and identity authentication is performed, so as to better protect original files.
Anti-leech: In content distribution, various anti-leech strategies are provided, including: support for the most basic setting of Referer/IP black and white list, setting of cross-domain access, setting of IP access frequency limit, and defense against CC attacks. At the same time, it provides three advanced URL authentication methods, using encrypted URL and identity verification methods to prevent hotlinking of original site resources more securely and reliably.
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Full scene coverage
Make everything easier and more reliable
Baidu Smart Cloud audio and video copyright protection solution covers all scenarios, and provides efficient, simple and reliable services for all aspects of copyright protection, including:
➤Copyright storage certificate: After the copyright content party provides relevant material information and is authorized, the copyright information (DCI code, etc.), description information, DNA feature information, etc. will be updated on the chain as soon as possible.
➤Copyright transaction: The user initiates a transaction application through the business system, and after the transaction is completed, the transaction information is uploaded to the chain in real time, and the copyright attribution certificate information is updated. The general point system of the blockchain can support the point calculation, issuance and exchange of both parties to the transaction.
➤Original detection: Create a copyright DNA library for users, and can deploy DNA extraction services locally. The original files do not need to be uploaded to the cloud. Combined with the existing copyright DNA library on the chain, it can monitor whether the sample is original content faster and more accurately.
➤Infringement Monitoring: With the help of Baidu's huge crawler library, it can efficiently track the dissemination and reprinting paths of copyright content in real time, and detect whether it has been infringed.
➤ Evidence collection and solidification: Baidu Smart Cloud provides online forensics services. When found to be infringed, it can generate pictures and save code packages in time, and solidify the evidence on the chain to prevent the evidence from being destroyed.
➤Processing rights protection: Baidu is the only third-party certificate deposit and certificate service provider in China that has opened up the judicial service link, and has participated in the DCI system application cooperation agreement, which has extremely high legal effect. The electronic evidence storage data is connected to the Beijing Internet Court Tianping Chain, and at the same time it is connected to the Copyright Protection Center, Judicial Appraisal Center, Notary Office, etc.
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epilogue
Micro Motion's media fingerprint technology, absolutely leading blockchain cloud architecture, judicially effective electronic evidence, and the largest and most complete monitoring crawler library, Baidu Smart Cloud will give full play to its own advantages, empower industry applications with technology, and unite major participating node organizations and enterprises in the copyright industry to jointly build industry norms and order, redefine original value, and build a new digital copyright ecosystem.