What changes has digital transformation brought to enterprises?

Digital transformation has become mainstream, and no one would deny the importance of digital transformation for businesses. 64% of respondents said digital transformation is critical to improving profits. And this will be a major driver of future IT investments, along with goals like reducing operating costs, improving customer experience, and aligning IT with business strategy.
Nowadays, the growth rate of total bank assets is slowing down, the profit growth rate of commercial banks is slowing down, the differentiation of deposit interest rates has gradually become the norm, and the rise of Internet finance. These dilemmas will continue to plague the banking industry. Retail banking is gradually becoming an important engine for bank revenue growth, and China CITIC Bank has realized that the transformation of retail business driven by big data is imminent.
Nowadays, data applications have been completely embedded in all aspects of China CITIC Bank's retail business. In 2016, China CITIC Bank's retail business also formulated a "three-year plan" for data application:
traditional precision marketing: establish a closed-loop process for precision marketing, and develop precision around the life cycle. Marketing to form a sustainable and optimized customer management system. Through the precision marketing project, in 2016, it achieved an increase of 45.1 billion assets under management, retained assets of 56 billion yuan, and recovered assets of 115,100 yuan per capita.
Intelligent Marketing: An all-customer, all-channel retail intelligent marketing system, making intelligent decision-making for customer operations, and achieving wide customer coverage through online automatic channels and offline manual assistance.
Haier is a company that no one knows about, but as the manufacturing industry faces the upgrading of its manufacturing capacity, the increase in labor costs and bulk raw material costs has become less and less profitable for the manufacturing industry, so digital transformation is very important. In the process of transformation, Drupal built a website https://www.ciandt.com.cn/highlights to realize the transformation and upgrading of the whole process.
Haier is also constantly adjusting its strategy. In 2015, Haier renamed its IT department as DTS (Digital Technology Services). In the context of digital transformation, infrastructure, core systems, operations, and technological innovation have all become the mission of DTS. In every field of cloud computing, big data, information security, and user experience, more and more new technologies are changing Haier's approach to digital transformation.
The cloud computing strategy is one of Haier's earliest strategies. After ensuring internal operations, it incorporates cloud services into the management system, integrates management bottom lines with cloud service providers, and brings resources directly into Haier's ecosystem. The Haier open cloud platform provides three major services: infrastructure, open platform and data display.
The use of big data is different from the inventory and sales forecast that traditional manufacturing focuses on. From the perspective of the transformation of the entire manufacturing industry, Shanghaier pays more attention to precise positioning and personal data analysis, because flexible manufacturing models require more accurate Manufactured according to customer needs.
In artificial intelligence, Shanghai Er is more focused on a certain usage scenario, such as hardware detection through artificial intelligence in intelligent manufacturing production lines, and simple interaction through artificial intelligence robots in call centers. In Yin Hao's view, artificial intelligence is not only to provide a service on the platform, but to turn end-to-end capabilities into services and provide them to users.

Guess you like

Origin http://43.154.161.224:23101/article/api/json?id=325339564&siteId=291194637