How to use WeChat Moments to help merchants convert users?
Fujian Evergrande Network Technology Co., Ltd., as a close partner of Tencent's social advertising, has the qualification of Tencent's social advertising service provider, and firstly faces the whole country to find partners;
Company services include:
1Advertising program production, advertising main body production, advertising delivery, providing one-stop advertising services for partners, the company promises to transfer all advertising exposure profits to partners;
2. The company is responsible for the training of advertising delivery process and helps partners grow into independent operating entities;
3. Regularly hold partner exchange meetings, more operation plans, more service concepts, and more development directions to be delivered in a timely manner;
Local promotion in the circle of friends
Classic case sharing:
Second Brother Cook / Local Promotion
The new hot pot restaurant opened, and the local promotion quickly gained popularity
Hotpot has always been a kind of food with strong social attributes. In order to increase its popularity, in addition to making good products, it is also necessary to find differentiated selling points and interact with customers through various channels; in April 2017, the well-known Chengdu old hotpot brand Brother Cook opened a new store in Nanjing and placed local advertisements in the circle of friends.
The advertisement selected the time period of 14:00-20:00, which is suitable for gathering dinners, and targeted the Nanjing Huanya Plaza and Xinjiekou surrounding area with a radius of 3km for 10 consecutive days. At the same time, combined with interest tags such as food and catering, it attracted nearby users. Dine at the restaurant. The outer layer contains exquisite pictures of hot pot ingredients and interesting copywriting. The inner Canvas page includes the introduction of promotion activities in cooperation with well-known football stars, as well as information such as store history and ingredients. It also inserts the purchase entrance of Meituan/Dianping super discount coupons. Convert online traffic more directly and quickly.
delivery target
Raise the popularity of the new store and realize user conversion
The purpose of promoting the new store in Nanjing is to build awareness of the new store in Nanjing. Through the extensive exposure and precise targeting ability in the circle of friends, combined with relevant interest tags such as home and food, it can quickly find the target group in the surrounding area of the new store and attract them to dine in the store. At the same time, the Meituan Dianping entrance is inserted into the advertisement, and the opening discount coupons are linked to convert online traffic.
Delivery plan
Interesting outer layer makes people shine
The outer copy of the advertisement adopts the interesting sentence of "spring is infinitely good, and the taste buds will not waver", which is friendly and humorous, and invisibly enhances the user's interest in interacting with the brand. The pictures are made of exquisite hot pot ingredients, which are strong and eye-catching, so that food lovers can’t help but click. At the same time, the advertisements are in the form of native promotion pages. Clicking on the pictures and text links will jump to the details, and the number of details will be effectively increased.
Insert a voucher purchase link on the inner page to directly promote conversion
The advertisement details are rich in content. The first picture is the same as the outer picture, which strengthens the brand impression of the second brother. The middle text introduces the features of the new store and the "All-Star" event, and leads to the second "Star Hot Pot Restaurant" poster featuring the Chinese Super League goalkeeper Zhang Sipeng. The red background is reminiscent of the taste of spicy hot pot, which visually drives the taste experience. This greatly increases the probability of users clicking on the details to buy the Meituan/Dianping super discount coupons, and at the same time attracts users to spread and share, and enhance brand awareness.
brand introduction
brother cook
The new hot pot restaurant opened, and the local promotion quickly gained popularity
According to statistics, the number of hot pot merchants nationwide has reached 350,000, and the hot pot industry has entered a stage of intense competition. To stand out in such a competitive environment, we must also be one step ahead in advertising and marketing. Therefore, I chose a Moments advertisement with the same strong social attributes as the hot pot, hoping to arouse the topic in the Moments, build the popularity of the new store, and achieve word-of-mouth effect through their praise. Good results have been achieved through the circle of friends advertising.
Customers who need advertising agency and advertising in WeChat Moments can click on my profile to view the contact information and contact me by phone