Due to the epidemic, many people have no way to go out, so there is more demand on the Internet. Many businessmen have taken a fancy to this business opportunity and have promoted the knowledge payment industry, especially with the increasing demand today and the development of the content payment industry More quickly.
"Paying for knowledge" has become the new mainstream in the Internet age
From the current point of view, payment for knowledge has become a new mainstream, especially this kind of investment is comparable to fitness. After all, as the Internet has gradually entered the lives of modern people, the mentality of young people yearning for learning has become increasingly strong. , You can learn some knowledge that you didn’t know in the past through your mobile phone. I believe everyone is absolutely willing to pay.
But at present, how high is the content of paid knowledge content? Will it continue to support more and more people to enter this industry for consumption?
At present, the number of users who paid in Zhihu last month has reached 2.5 million. They can enjoy high-value paid content such as e-books, paper libraries, journals and magazines, and the amount of these content is also very large, reaching 3 million.
At the same time, you can not only see professional text answers on the Internet, but also a large number of live video broadcasts, online novels, and so on.
Because of the rapid development of the Internet nowadays, when many things are not understood by themselves, they will be listed in this APP for viewing. Even in this software, many people who eat melons together share their insights on this matter. A large number of readers and consumers.
Consumers are willing to pay for the concept of paying for knowledge
In 11 years, Zhihu was actually just a very ordinary question and answer platform, but I did not expect to become more commercialized with the changes of the times, and the progress of commercialization smoothly gave rise to the "knowledge payment concept". In fact, the rapid development of the industry, in fact, the most important thing is the high value of knowledge in Zhihu, which attracts many consumers who are willing to pay for it. Therefore, under this situation, it is still expanding in other areas, such as letting Short videos and live broadcasts have also entered its own APP to expand the overall industry.
These articles that can increase knowledge are all written by Zhihu creators. It is understood that a creator can easily earn 20,000 per month by writing articles alone. At this moment, we also found that the scale of the payment for knowledge industry in 2020 has now exceeded 39.2 billion yuan, an increase of nearly 41% over the industry.
In previous years, everyone needed to buy books with complex knowledge, but it is clear that although these books have knowledge, they will not be easily understood by everyone. Now with the "knowledge payment" thing, you can watch some more opinionated articles and popular science lectures, which can expand your knowledge more than buying books alone.