For ordinary users, all they can directly perceive is that the user experience of an App is good or not, and the operation is not troublesome. The user's feelings directly determine whether they abandon an App. The installation experience of the App is actually the first impression given by the App. The personalized installation of the APP is a product that conforms to the times and is a technology adopted to meet the different needs of each user for the APP. It can accurately customize the corresponding personalized content for the user according to the user's installation source; it can also simplify the user's operation steps, optimize the user experience, and reach the core functions of the app.
However, there are not many companies that can achieve personalized installation at present. Here are a few ways to use a personalized installation solution to enhance the user experience.
1) Free invitation code
Function introduction: When the user installs the APP, the invitation code is automatically passed to the user. After the user opens the application, the invitation code is processed through the background to implement the installation of the invitation code.
Advantage description: "APP invites registration and awards" and other activities with an invitation mechanism is one of the important promotion methods of APP. However, filling in the invitation code has always been a very annoying operation of the user, and may even result in the loss of the user. Skipping this step can bring great convenience to the user and improve the user experience.
2) Channel statistics
Function introduction: replace channel package with channel link, accurately locate each installation channel of APP.
Advantages: The channel statistics with higher accuracy can enable decision makers to more accurately understand the promotion effects of different channels, provide a basis for decision makers to determine the promotion strength of different channels, and can more accurately grasp the promotion data of promotion personnel.
3) Automatically add friends
Function introduction: After the inviting party invites the invited party to download and install the APP, it will automatically add the inviting party as a friend and follow.
Advantages: Automatically add friends, promote the establishment of community relations between users, and help increase user activity.
4) Automatically join the game room
Function introduction: For games that need to join the room (team), you can personalize the installation to invite friends to download or pull up the App and automatically join the room to start the game.
Advantages: Simplify the operation steps of the game team, and improve the user's game experience.
5) One-click jump
Function introduction: Use URL Scheme and Universal Links to pull up APP in different browsers
Advantages: Reduced application code redundancy and provide a universal one-click pull interface.
