A cool TONY organizes from the network
2020-8-28

Nowadays, the WeChat public platform has become a popular marketing and promotion platform. Everyone attaches great importance to WeChat. Some gift companies have even launched N public accounts and deployed specialized personnel to operate the system. Every day, a large number of gift companies use their official accounts to interact with fans through mobile terminals. They can not only send texts, pictures, videos, voices and other information in groups, but also conduct one-to-one in-depth communication. However, some gift companies suffer from low popularity and the number of fans has not increased. Then, how can they attract fans to form a benign interaction to effectively promote their product brands? Aku TONY has compiled the 40 most effective methods for your reference.

1. Recommended by WeChat friends

Although it is the gameplay on Weibo, the effect is said to be pretty good! This is also the best and fastest method. The effect of WeChat mutual push is far better than the effect of Weibo mutual push. After achieving 1000 fans, we started to find people to cooperate and push each other. Every time the effect is good, we will get hundreds of fans. Aku TONY believes that doing a good job of WeChat cooperation is also very important.

2. Utilize internal resources of the enterprise

First, sort out what resources are available within the company. For example, corporate websites, corporate internal publications, corporate apps, etc. When telling friends about this, some friends will ask, how much traffic can the enterprise APP have before the enterprise WeChat official account has been promoted? In fact, this depends on the situation of the enterprise. When APP was relatively hot in the past few days, some companies invested a lot of resources in the promotion of APP. The one I know, the WeChat official account has already had hundreds of thousands of registrations in the app in the initial promotion stage.

Speaking of this, it should be mentioned that every product of an enterprise is a propaganda medium of the enterprise. Coca-Cola does a better job, creative Coke packaging, and each cap has a code that guides users to register. In recent years, traditional companies such as Wong Lo Kat have also made better use of product packaging. Aku TONY often sees the QR code of the company's WeChat official account on the packaging of the products we usually buy.

3. KOL resources

As the saying goes, the master is in the folk. In every small circle, there is always one person who plays the role of opinion leader. Maybe we don't have too many big Vs and Internet celebrities around us, but it shouldn't be a problem to find a few influential people. For example, the circle of entrepreneurs, the leaders of the industry associations where they belong, and the group owners and talents around them. Choosing a suitable cooperation model can leverage some resources and bring some traffic.

4. Offline activities

Combining with offline activities is also a good way to promote WeChat official accounts. When the first batch of WeChat public accounts and APPs were promoted, local pushes occupies a lot of weight. Because at that time the online promotion model was not yet mature. For example, when Didi and Kuaidi first started their promotion, their offline push teams were quite large.

Traditional offline activities are mobile traffic gathering places. For example, industry forums, exhibitions, celebrity concerts, sports events, auto shows, housing shows, and sugar and wine parties can use these traffic to obtain a large number of high-quality fans.

For example, we used to help Anyang Air Show with online activities, and the number of participants easily exceeded 100,000.

5. Grab the offline traffic entrance

The place where offline crowds gather is also a precise traffic entrance. For example, in scenic spots, there are crowds of people during holidays, and the queue time is particularly long. For example, in an amusement park, the queues waiting to play the roller coaster during the holidays are particularly long, and the staff in the scenic area will put up signs next to them. For example, there needs to be a queue for 4 hours. If at this time, let them help follow a WeChat official account, and then send a small gift, the promotion effect is also very good.

In the past, when I went to work in an amusement park, I used the park’s natural traffic to promote the company’s WeChat official account. The method used at the time was very simple, that is, holding the QR code of the official account to attract tourists. In just a few months, the fans have accumulated more than 20,000. Because they are all accurate users, they are very active, and an article can be pushed out. There are tens of thousands of readings. With fans, you can get sponsorships, and you can give back to fans. With the number of fans and the level of activity, cross-industry cooperation began, selling tickets for children's dramas, and gaining revenue. After that, payment was opened and WeChat ticket sales began.

6. Use WeChat smart peripherals

When queuing in Haidilao, scan the QR code to follow the official account, and then print the photos with a WeChat photo printer. This scene is already very familiar to everyone. You don't need to push people, and you can use WeChat smart peripherals to attract fans for the official account.

7, vote

The voting routine has been used a lot, but the effect of sucking fans is still amazing. In the circle of friends and WeChat groups, there are everywhere for everyone to help vote. Cute baby voting, school flower voting, advanced worker voting... When someone asks me if there is a way to attract fans with little input and quick results, I usually let them do voting activities. Once I helped a friend of an advertising company to do a voting activity. In just a few days, 300,000 people participated. The customers served by the friend were shocked when they saw the data. They directly doubted the authenticity of the voting data. The friend had no choice but to bring the customer to us. Check data in the background of the company. After repeated confirmation, I believe the effect of the activity.

8. Interactive activities

Set up some interactive games in WeChat, such as forwarding the lottery, grabbing red envelopes and the like. To participate in the game by sharing a link, you need to pay attention to the WeChat official account before participating.

9. WeChat fission transmission

For communication behavior, set incentive rules. This requires technical development, through code with parameters, to track the spread level, and then perform corresponding incentives. For example, sharing is courteous, sharing how many people can receive prizes, and sharing commissions. Share the specified article to the circle of friends, and rewards will be given as many people click on it. In the process of using this, I found an artifact to promote forwarding, that is, sharing the leaderboard. Everyone loves to play games, and everyone loves to compare. The spiritual level of motivation can arouse everyone's enthusiasm more than the material level. For example, if I organize a sharing competition event, there are people with respect and respect who are willing to participate in the forwarding. They regard this as a game and a way to test their influence. This is equivalent to letting KOL proactively and freely promote for us.

10. Online advertising

Many people complain that the boss wants WeChat promotion at no cost. It's just that the ideal is full, and the reality is very skinny. If you want to increase the number of fans quickly, online advertising is a good choice. For example, Guangdiantong and Toutiao ads today have budget operations in hand, so you can think about it.

11. Content dissemination

The content is 1, and the channel is 0 at the back. After the content is finished, you can go to various channels to contribute and post. However, this method has very high requirements on the content.

12. Live video

Live video streaming is currently very popular, and it is very effective for dissemination and drainage. There are many good content in offline activities and training. Through live video, the content can be precipitated, and then the rules for obtaining the content can be set to guide accurate customers to follow the WeChat official account to obtain the content.

13. Navigate the website

Going to the WeChat official account navigation website for promotion is also a channel that can be tried.

14. Let customers help spread

This is an era of redefining the relationship between customers and enterprises, and it is also an era of shifting from traditional operating products to operating customers. Purchase is the greatest recognition, and the person who buys the product is also the most potential communicator. Allowing customers to help spread, not only can quickly attract fans, but also build stickiness with customers through this form.

15. Video promotion

Editing the company’s promotional videos, short videos produced, or some video resources found online (you need to pay attention to copyright issues), and uploading the company’s WeChat official account to video sites such as Tencent and Youku can also bring it For many fans, Aku TONY thinks this method is also desirable.

16. Community drainage

Cooperate with QQ group owners and WeChat group owners, let them help guide group members to follow the WeChat official account, or use a small account to add friends in the group, and then let them follow the WeChat official account.

17. WeChat public account mutual push

Find some WeChat official accounts with similar customer groups but different businesses to cooperate and push each other. Of course, the premise is that your fans reach a certain amount. Just like traditional PC websites add friendship links to increase weight.

18. WeChat We Media Alliance

Now pay attention to group warmth, form alliances with industry-related WeChat self-media, work together to promote, or find relevant self-media alliances, and pay for promotion.

19. Forum promotion

The forum is still a traffic gathering place, producing high-quality content and posting on industry forums can also attract many fans. It should be noted that you should not post hard, and the content of the post must be dry, otherwise it will be easy to be banned.

20. Fun game test

Game testing is one of the pastimes for everyone to pass the time. WeChat official account sets up some more interesting quizzes, and you can see the answers after paying attention to the official account.

21. Viral H5 spread

This is a relatively popular way of dissemination at present, and has high requirements for the production of H5. But once it spreads, it will receive unexpected results.

22. Marketing event promotion

Plan large-scale marketing events, or follow hot events to promote them. For example, during a marathon, withdraw from the WeChat relay run-up event.

23, small import

Raise some marketing accounts, cultivate fans, and then import them into the official account. Usually the trumpets use the portraits of beautiful women, everyone knows.

24. Use social software such as Momo

Use social software such as Momo to add friends, post interactively, and then refer to the WeChat official account.

25. Use Witkey to publish tasks

Use Zhubajie and other Witkey platforms to offer rewards, post tasks, and let everyone participate in the promotion.

26. Use convenient gadgets

Fengchao, which is valued at 5 billion, and OfO, which has just completed a $450 million Series D financing, has acquired a large number of users and fans through convenient gadgets (express cabinets, shared bicycles). In other words, 12306 users are scary when they think about it.

27, use the network disk

Upload the dry goods content to Baidu and Tencent cloud disks, so that those who need to download will pay attention to the WeChat official account. The content is good enough to bring in a large number of fans.

28. Cross-industry cooperation

Resource integration is a good promotion method. For example, if I want to make a parent-child product, and the Nutrition Association is teaching healthy eating for kindergartens, I can sponsor the event to gain accurate fans.

29. Online Wechat

It is suitable for having more professional content in a certain field, establishing a community, attracting fans to the community through the content, and then guiding attention.

30. Use third-party software to attract fans

When the micro-business emerged, we often saw people putting their mobile phones aside while eating, and using third-party software to automatically add nearby people as friends to accumulate fans, but this effect has now diminished.

31. WeChat search ranking

Everyone knows that there is a "Find Official Account" search tool in the "Add Friend" function on WeChat, which can search related WeChat Official Accounts directly by keywords. For example, if you search for the keyword "Beijing", a lot of WeChat official accounts will come up, and you can subscribe to the WeChat official account by clicking in. Aku TONY believes that this method is very good, and the number of fans who use search to subscribe to the WeChat official account is quite impressive.

But a prerequisite for increasing fans through search is to rank high. The ranking of WeChat official account search results has certain rules. According to the size of the influencing factors, WeChat name relevance>WeChat authentication>certification>user activity>number of fans. In other words, first you have to choose a good name so that you can get rankings for related words. Secondly, certification is very important. Basically, the first ones are the certified WeChat official accounts, and finally the fan activity and the number of fans.

32. Moments of Friends

Moments of Friends is naturally the communication platform of WeChat official accounts, and acquiring users through Moments is also an important way for many WeChat large-scale pre-promotions. However, we must be cautious when using Moments to increase fans. The WeChat official crackdown on malicious marketing in Moments is very severe. There are three common forms for increasing fans in Moments:

One is to use prizes to induce users to subscribe. For example, likes and other activities, many companies are now collecting likes to send gifts, but it is sometimes reported that they cannot fulfill their promises after collecting likes. Therefore, gift companies must be cautious when using prizes to induce them.

The other is the trumpet mode. That is to use your personal account to subscribe to the WeChat official account in the circle of friends. If your personal WeChat official account has enough friends and enough influence, you can try this method.

There is also the sharing of graphic information in the circle of friends, which can be seen by attentive people. Nowadays, there are many and many shared articles in the circle of friends. Articles such as information and master quotes are flying in the sky. Usually, such articles will prompt the viewer to add at the bottom. The company’s WeChat public account, Aku TONY believes that this method is an important way for many WeChat large-scale fans to promote and add fans.

33. People nearby / shake / drift bottle

This method has an ideal effect for some gift companies. For example, physical gift shops that do business in business circles can use nearby people to find potential users; Shake is similar to nearby people, because the current result of Shake is still Mainly people shaking WeChat nearby; Drifting Bottle is more suitable for WeChat public accounts that do business across the country to increase fans.

34.QQ Group

Sending a WeChat ID or WeChat QR code in a QQ group is a test for a person. It is like doing a door-to-door sales promotion, and the possibility of being rejected is very high. Sending this kind of small advertisement in the QQ group usually results in being kicked out of the group. Of course, there are also some "advertising groups", no matter what you post in the group, no one will kick you. Therefore, it will be more and more difficult to use rude methods to send small advertisements, so the best way is to hide in certain QQ groups, show a few faces every day, to achieve a subtle promotion effect. However, this method is more deliberate, and it takes a lot of time and energy to deliberate.

35.QQ space

QQ space is similar to the way of increasing fans in WeChat Moments. QQ space is naturally a communication platform for friends of QQ account. It is a social tool to connect with friends, colleagues, and customers in addition to hands. Therefore, it is also an important way for gift companies to promote in the early stage to attract everyone's attention and fans through the WeChat public window.

36. Corporate official website

Many gift companies have their own official websites, post a QR code in an eye-catching location to remind visitors to take out their mobile phones and scan them to be polite.

37. Weibo and other websites

Similar to the official website of a company, post a QR code and engage in psoriasis. It should be noted that Sina Weibo no longer allows the WeChat official account and QR code to be posted on it. You know the reason.

38. Video

If you know how to make a big video, don’t forget to put a QR code on the video. As for how to put it in effect, you have to think about it. For example, you can try to put the QR code in one. You have to scan the QR code to see the beautiful faces of beautiful women! This trick is too cheap.

39. Print advertising

If the gift company has print advertisement promotion, it must add the QR code in time. It is reasonable to put a QR code on a print advertisement, and it will not take up too much space. If you don't have a QR code, it will be very rare now.

40. Activities increase fans

Relying on the above dull two-dimensional code promotion alone is no longer enough to impress users to scan, but also needs to be induced through activities. Promotional activities are not unfamiliar to our gift companies, such as scanning the QR code to send small gifts, scanning the QR code to instantly reduce cash, scanning the QR code to participate in the lottery, scanning the QR code for discounts, etc.

The above are some of the commonly used ways to add fans. Of course, some gift companies have studied more and may cite more methods, which also have a certain effect. For gift companies, it’s not necessarily necessary to put all

The methods are all applied, or the old saying, the best is the one that suits you.

Part of the content source: http://www.yidianzixun.com/home?page=article&id=0Cx47f3y and https://www.jianshu.com/p/1bd839f0ea0b

My original video application article:

40 effective methods for WeChat public account promotion