Before formulating investment planning strategies, it is necessary to clarify the market positioning of shopping malls, business format planning and merchant portfolio, investment characteristics and problems, as well as analysis of the retailer's expansion situation, so as to make accurate business investment priorities and the value relationship of the merchants. judgment. Then proceed in the order of investment promotion, including: investment in the early stage of development, investment in the middle of development, investment in the opening of the business, and investment after the opening of the business. Which merchants to attract investment first and which merchants to attract investment later, not only meets the needs of the development and construction of shopping mall projects, but also meets the needs of maximizing rent or retail sales. Improper investment order will hinder the smooth progress of development and inhibit the realization of project rents and sales profits.
To successfully attract investment, we must first clarify three major points: the prerequisite for successful investment, the guarantee of success, and the key points and precautions for investment adjustment and reform. In the process of investment promotion, the following points should be emphasized: first, to maintain the proportion of business operations, different business formats have different proportions; second, to maintain the theme image and a unified brand image; third, the investment objective must be able to focus on functions and Formally, there are differences in the same industry and complementation in different industries; four, business methods must be well selected; five, grasp the principle of "big first and then small, first main and then auxiliary, supplementary points and then auxiliary"; six, special merchants will be given preferential investment; seven , Leasing business can adopt the principle of "being popular first, then doing business".
How to achieve a high investment promotion rate for projects with weak business foundations and insufficient business confidence?
The commercial foundation of the project is relatively weak. At the initial stage, it faces the problem of insufficient confidence of larger merchants. At the same time, the overall scale is larger and requires more merchants to support. Therefore, the development of the investment strategy of the project requires more favorable leasing conditions to attract merchants, and achieve as much as possible. The high investment promotion rate lays the foundation for the long-term operation of the project. Therefore, the project investment strategy is mainly analyzed from the overall strategy recommendations, rent positioning, lease preferential conditions, rental detailed plan recommendations, ten-year rental income calculation, etc.; in terms of sales strategy, from sales market research and analysis, project sales analysis , Marketing strategy recommendations and sales promotion strategies put forward very effective implementation methods.
How to successfully attract investment for projects with skewed locations, scattered customer groups, and obvious traffic bottlenecks?
Although Chengdu Wucai City is located in a hot development area, it is located in a corner, far from the downtown area of Chengdu and the old town of Pixian County, and its location advantage is relatively weak. Increasing homogeneity competition and the existing low occupancy rate have created a bottleneck for regional commercial development; although The road network is complete, but it lacks effective external connections, and the traffic bottleneck is obvious; the surrounding area is centered on the industrial development zone, which has limited support for regional business; the commercial segment is distributed, the customer group is scattered, internal digestion, and liquidity is low. Formulate the overall investment strategy and investment strategy, and facilitate the later unified management and unified operation to ensure the quality and image of the project.
For projects with insufficient brand influence and competitiveness, how to quickly complete the investment promotion?
Facing the status quo that the coastal city brand has just started, how to quickly complete the investment promotion without absolute competitiveness? First, before formulating the investment strategy of the coastal city, through the two major projects of Shenzhen China Resources Mixc and CITIC City Plaza In the project, analyze the factors of successful investment promotion: location advantage, consumption strength, and communication strategy. At the same time, it analyzes the construction area, business planning, business methods and business characteristics of competitors, and unearths the unique advantages of coastal cities, so as to formulate effective investment promotion strategies.
Source: China International Merchants Network