Enterprises and merchants in different industries need different functions of the small program mall at different stages of operation. There are also many enterprise merchants who do not know what type of small program store to build. In fact, there are many types of malls, such as mall type, reservation type, display type, order type and so on. Among them, mall-type applets have become the primary choice for many businesses and merchants.
First, the main function of the mall applet
1. Homepage display
By setting a carousel advertisement picture (which can also be an activity picture) to link to your own product or category page, you can freely manage the products by category. Merchants can also set up follower accounts and push announcement information on the homepage, so that they can better guide users' behavior.
2. Commodity display
When users come to the store, the main purpose is to obtain products and services. The reasonable classification and logical display of products are convenient for users to query product details. At the same time, online customer service is configured to respond to user problems in a timely manner.
3. Commodity orders
When the user selects the product they like, they will directly pay for the order. After payment, the user also wants to see when the goods they bought are shipped, where they are currently, and when they will be received. As a small program in the mall category, it is necessary to support the inquiry of order details.
Second, the mall class small program + function module matching recommendation
1. Mall + content management module
Keywords: content e-commerce, industry information
Suitable for industry: net red recommendation, health care, industry self-media and other monetization industries
Commentary: Grasses and well-known self-media accounts, mainly based on the output of public accounts, have a key leader, and their words and actions can largely guide the words and deeds of fans. Through the long-term operation of the public account, fans and authors have established a relationship of trust. The fermentation is amplified to obtain huge flow of resources to realize.
More successful in this model are the IDS big eye community of Xiaoge and the "LOOK" founded by Yan Ming. They have done a good job in the content and traffic capabilities that come with the media and the small program mall Good combination, thus exerting a strong monetization ability.
2. Mall + Enterprise Display Module
Keywords: brand promotion, trust endorsement
Suitable for industries: joining in chains, skin care and beauty, etc.
Commentary: Corporate display is equivalent to an enterprise's online business card, which can well shape the brand image and enhance brand awareness and reputation. It can display corporate culture, company information, and company products, which is equivalent to making a mobile official website with a small program to enhance the reputation of the company and enhance the information of the target customers for the company, thereby improving the conversion rate.
3. Mall module + marketing module
Keywords: social fission, event marketing
Suitable for industries: fresh fruits and vegetables, retail, beauty, maternal and child industries
Commentary: Most people have the "greed cheap" psychology, the combination of shopping malls and marketing can not be more suitable. Through group purchase prices, time-limited spikes, bargains, coupons and other marketing activities, it can directly and effectively attract the attention of target customers and promote purchase interest. Based on WeChat social relations and fission marketing, each consumer can become a salesman, and then through the membership discounts, full discounts, etc., prompt customers to repurchase many times, and sales increase properly.
Of course, there are a lot of combined functions in shopping mall mini-programs, such as online group group + self-delivery to the store, online marketing + to store consumption and so on.
Merchants can quickly build mall-like mini-programs through their own stores to realize the loading and unloading of goods, search, transaction, payment, order processing, customer management, etc. At the same time, some stores also provide city express automatic calling, electronic face orders, small tickets Tools for printing, customer service chat, self-collection at the store, verification at the store, logistics and express delivery, etc.
In addition, some stores also provide merchants with various marketing tools. Merchants can carry out various activities such as group buying, spikes, coupons, distribution, bargaining, and full discount delivery. Doing these activities well can allow merchants to obtain faster Customers, increase sales.
