After the appearance of the WeChat mini-program, it quickly became popular on the Internet and opened up many interfaces. Most importantly, the WeChat mini-program can be closely related to the official account, which brings more business opportunities to enterprises. In particular, the WeChat Mini Program Mall has been strongly supported by the WeChat platform, so that it is easier for the WeChat Mall to gain the trust of users. Why do you want to build a small program mall? Let me take the offline consumption scenario that everyone is familiar with as an example.
1. Enter the store
After entering the store, the user is prompted to add customer service WeChat and add friends, and the whole shop can enjoy a 5% discount, and if there is something to buy next time, you can also check in the circle of friends if there are any event discounts, and place an order directly in the Mini Program Mall. Can
2. Consultation
For any product, after buying it back, if there are any functional and experience problems, after adding WeChat, you can consult online 1V1 at any time to solve it, without having to go to an offline store.
3. Place an order
In this link, the most direct way is to give discounts.
Before paying, tell the user that by adding him on WeChat, he can receive coupons, which can be used this time and in the future. Moreover, there are activities such as group buying, flash sales, special offers, lottery draws, and free use of new products every week in the Mini Program Mall.
4. leave
When the user buys and is about to leave, he can tell the user that if he spends 9.9 yuan to apply for a membership, he can get a super large coupon, which can be used next time he comes to buy, and every time he comes to buy, there will be a double coupon. Points can be redeemed for gifts. And members can also enjoy benefits such as member price, exclusive activities, monthly red envelopes, birthday gifts, free shipping returns, door-to-door pickup and more.
5. After sales
The goods can be returned and exchanged, giving the user a reason to regret, so that the user can place an order this time without any worries.
Users who enter the store every day are constantly repeating such a process to divert offline users to online, which not only improves repurchases, but also completes customer retention. Therefore, if an e-commerce boss wants to transform, he must do it Own WeChat Mini Program Mall.
After understanding the above user consumption scenarios, users are willing to place orders in the Mini Program Mall because of WeChat’s trust endorsement. Trust endorsement can effectively increase the user’s purchase probability and better promote the development of the WeChat Mall. For e-commerce merchants, user trust is extremely important. If you want to do a good job in the mini program mall, you cannot do without the strong trust relationship between the WeChat platform and users.
Small program malls have many benefits for enterprises. They can help enterprises to carry out better marketing and promotion, and can increase the viscosity of enterprises and users. At the same time, they can get strong support from the WeChat platform and can obtain more users and traffic. , the operation is simpler, and it is better to transfer offline business to online.