Wechat mall is a popular mobile mall at present. Wechat mall not only brings sales growth, but also becomes a position for building personal and corporate brands. So what skills are there in operation? Zhuyun Xiaobian will discuss with you all!
1. Market analysis in the early stage of WeChat mall development Before opening WeChat mall, we need to conduct a complete analysis of the industry trend in combination with relevant information, including the market user group, the competition in the industry, the business model of competitors, product audience, etc. 2. Wechat mall must have sufficient and stable supply. The stability of supply determines the stability of WeChat mobile e-commerce. Therefore, the first thing we need to solve is the supply of WeChat mall. At the same time, we also need to consider the quality of supply when selecting supply. , style, price and other considerations. 3. The mall system updates the goods information in a timely manner . When the new products of the WeChat mall arrive, we also need to update and maintain the goods information of the mall in time, so as to maintain the user's attention to the mall, otherwise your WeChat mall will not be updated. It is difficult to arouse the interest of users. Fourth, we need to consider the logistics speed of the mall website to choose a reliable logistics company , because the faster the delivery speed and the higher the quality, the better the user experience, and the easier it is to retain customers, so we need to fight with a better logistics company. After the WeChat mall develops to a certain stage, you can consider setting up your own logistics team, which will help to improve the brand image of the mall. 5. Publicity in the later stage of the mall We can choose a variety of ways to promote the WeChat mall to increase its popularity. But for beginners, they don’t know how to promote WeChat Mall. At this time, we can learn from the effective promotion methods adopted by competitors, and then choose the appropriate method to promote and promote according to our own conditions. 6. The professional pre-sales and after-sales team of the mall should pay more attention to the pre-sales and after-sales service of the mall through online sales, because only when the service is done can it be recognized by users, and users will be willing to help you promote and promote, and the mall has just started We can't just focus on the immediate interests, but also the development of the later shopping mall.
