The demand for snacks and small commodities is very high and covers a wide range of groups. The traditional purchasing channel of consumers is offline supermarkets, but now they are more inclined to online e-commerce platforms, where they can shop at any time and wait for the goods to come to their doorsteps.
For merchants, retail and wholesale business expands customers in a wide range of areas and attributes. It is difficult to further develop through offline stores alone. It is necessary to open up online shopping paths to bring more orders, new customers and meet users' shopping needs at any time.
So in a private domain scenario, what changes can be brought to merchants after building a snack small commodity mall applet through the [ Yuke ] platform ?
1. Commodity sales and private domain operations
Small snack products cover a wide range of people, local and overseas, online and offline. All products can be displayed on the shelves through the mall applet, and full information such as multi-specification parameters/introduction/price/inventory/purchasing methods is presented. Merchants can easily load and manage goods, and small snacks can be displayed on the shelves through the mall applet. The in-program modules present layout and page design by category to enhance customer retention, as well as on-site search/filtering and smooth shopping.
When customers find their favorite products, they choose a delivery method (same-city delivery, in-store pickup, express delivery), place an order, pay for the purchase, and check the logistics, or conduct online consultation, add to shopping cart, add to favorites, and other operations.
Merchants manage orders on the snack e-commerce platform , send notifications for delivery and stocking, and use tools such as ordering, receipts, invoices, face-to-face payments, and docking with ERP. Small snack products are direct purchases, and the order process is often easier to operate.
2. Membership management and marketing distribution
Snacks and small commodities have a high repurchase rate, and every customer is very important. Through the supermarket membership system, merchants can view the details of each customer and use this to group and accurately manage them. For example, in community scenarios, they can accurately target attribute customers Recommend products to increase conversion rate.
There is also a membership card, stored value, points, and level system. After setting the rules, all the management of the merchant's backend, including the amount of stored value of customers in the mall, consumption points, and upgrading of membership to obtain more rights, etc., can reduce customer loss and increase order volume.
In terms of distribution, the advantages of mall mini-programs are even more highlighted. Distributors, promoters, and community leaders are all powerful tools. They use commissions to attract members to become promoters, and use their private circles to promote stores and products. Get new customers and orders.
Promoters manage background information, and they can also share and withdraw commissions, invite subordinates and other operations on their own activity pages.
There is also a marketing function. A large number of products of various types/prices have more marketing attributes. As long as it is operated properly, marketing is no longer a simple profit-sharing, but a powerful tool that can drive business. Flexible setting rules such as coupons, newcomer gifts, points mall, package packages, deposit pre-sales, group buying, interactive games, consumption gifts, etc. are bound to the products and presented in the mall, making customer participation more convenient.
At the same time, compared to offline activities, backend activity management and order delivery, online activities are more diverse and instant.
3. Multi-merchant system
There are many offline supermarkets and supermarkets. Since they are not subject to regional restrictions, mall operators can invite other merchants to the mall to sell goods together through the multi-merchant model. The mall entry information review, store display, star rating, and funds Account reconciliation, cash withdrawal review, product review, sub-merchant management, etc.
Sub-merchants have independent back-end management and operations, including product placement, sales and distribution, cash withdrawal, order placement, customer service, store information, etc.
Customers can enter the mini program to shop directly, or enter the sub-merchant's store to choose to shop.
At the same time, there is also a merchant chain direct operation model. Multiple offline branches are all displayed in the mini program. Users can enter the mall to recommend nearby branches for purchase, delivery, or in-store purchases. Merchant management can be easily managed, and the branches can accept orders and complete the order process.
Of course, there are more functional systems and ready-made backend management to make the overall operation more complete. Directly using the mall mini-program template operation design reduces merchant operating costs and quickly sets up stores for online sales.
Now search for [ Yuke ] to build a snack small commodity mall store applet in the background .
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