Here are the secrets for building your own mall, can you get it?

1. Why build your own mall?

Reasons for building your own mall

01 Private domain conversion is more efficient

I believe that the concept of private domain is no longer unfamiliar to everyone. The cost of acquiring customers in the public domain is getting higher and higher. How can private domain pools improve customer retention, conversion, and referrals? How can customers always be in their hands and their voices be touched at the first time? The immediate communication of products and promotions, etc., all require a tool to carry traffic and fans, so a multi-terminal application mall software from Yingpintui came into being! It can be used in all channels, with one backend and multiple terminals for display. The PC side and H5 side can be used in browsers and Weibo, Douyin, Kuaishou, WeChat public accounts and other scenarios, while the mini program side can be used on traffic platforms with mini programs. Using the promotion capabilities of this platform, you can maximize Quickly transform the collection and transformation of public domain resources. APP is a part of heavy asset investment. It is recommended that small and micro enterprises do not consider early development and develop APP after reaching a certain scale, or use platform capabilities to package APP with one click.

02 There are no entry fees and promotion fees for platform malls

I believe that many companies have experience in settling on major e-commerce platforms or group buying platforms. Entry fees are inevitable. Some platforms adopt a commitment deposit + technical service fee + advertising and marketing fee (charged on a package or per-view basis). Some platforms have On this basis, commissions are also extracted from transaction turnover, and corresponding service fees are charged for express delivery or express delivery on the platform. In addition, most platforms have their own payment licenses and also charge payment service fees (commonly known as handling fees). Of course, all All transactions must go through formal financial channels, and a certain handling fee will be charged. As long as they comply with industry standards, there will be no problem. There are no entry fees, deposits, advertising and marketing fees, transaction commissions, delivery fees, or payment handling fees for malls built with the technical support provided by our Yingsitui (this fee is charged by the payment company, and our company only provides technical docking solutions)

2. Prerequisites for building your own mall platform

You must make enough preparations for these things

01 Business positioning and instrumental positioning of the mall

Clarifying your own business content and development positioning can help you to promote the theme of your own mall and the instrumental value of the mall in the process of building your own mall. Is the role of the mall in your business an auxiliary sales or a core business operation platform? Should the agency mechanism or promoter mechanism of the Yingsitui Mall system be used to manage channels? Do you use advanced interactive marketing functions such as video accounts and mini-program live broadcasts of the Yingpintui Mall system to achieve product promotion marketing? Do you use Baidu promotion, Tencent advertising and other promotion channels to improve your brand value and acquire customers? Etc. are all related to your business positioning and the tool positioning of the mall. Once it is online, whether the mall can exert its value depends on your organization's operational capabilities (promotion, copywriting, graphic design, channel management, etc.).

02 Product graphics and UIs for each terminal must be designed in advance

In the process of serving customers, we found that some customers have launched products on multiple e-commerce platforms. They can naturally use the one-click moving function of the Yingpintui Mall system to move all the products to their own mall, which can be quickly set up. Saves a lot of time. However, many customers do not have ready-made product graphics and UI designs for display on each terminal, which has caused delays in the mall's online launch and official launch operations. What's more, the mall platform was announced online before it was ready, resulting in an ugly UI interface. Failure to retain customers results in a dilemma where product descriptions are not attractive and comprehensive enough and customers do not place orders!

I would like to remind my friends that you must do a good job in the UI design and product details page of each end, which determines the time customers stay in your mall and the number of times they open it, and determines whether customers place orders and continue to make referrals! It is recommended to hire a professional designer or design your own UI content through Yingpintui Cloud Design products. Another very important reminder is that the copyright of all fonts and pictures you design must be commercially available, otherwise it will lead to problems. If some companies file intellectual property legal complaints, this will cause huge losses and will be recorded in the company's credit, making partners or customers afraid to easily believe your company's propaganda.

Using e-commerce API to obtain product details data is a way to quickly build a mall and form a big data mall. Taobao Pinduoduo JD API access document

• item_get gets Taobao product details
• item_get_pro Get the advanced version of Taobao product details
• item_review Get Taobao product reviews
• item_fee Get Taobao product express fee
• item_password Get the real url of Taobao password
• item_list_updown Get Taobao product listing and delisting times in batches
• seller_info Get Taobao store details
• item_search Search Taobao products by keyword
• item_search_tmall Search Tmall products by keyword
• item_search_pro Advanced keyword search for Taobao products
• item_search_img Search Taobao products by image (Polaitao)
• item_search_shop gets all the products in the store
• item_search_seller Search store list
• item_search_guang loves shopping
• item_search_suggest Get search term recommendations
• item_search_jupage daily specials
• item_search_coupon Coupon query
• cat_get gets Taobao classification details
• item_cat_get gets Taobao product category
• item_search_samestyle Search for items of the same style
• item_search_similar Search for similar items
• item_sku gets sku details
• item_recommend Get the list of recommended products

 "item": {
      "num_iid": "520813250866",
      "title": "三刃木折叠刀过安检创意迷你钥匙扣钥匙刀军刀随身多功能小刀包邮",
      "desc_short": "",
      "price": 25.8,
      "total_price": 0,
      "suggestive_price": 0,
      "orginal_price": "25.80",
      "nick": "欢乐购客栈",
      "num": "832",
      "min_num": 0,
      "detail_url": "http://item.taobao.com/item.htm?id=520813250866",
      "pic_url": "//img.alicdn.com/imgextra/i4/2596264565/TB2p30elFXXXXXQXpXXXXXXXXXX_!!2596264565.jpg",
      "brand": "三刃木",
      "brandId": "4036703",
      "rootCatId": "50013886",
      "cid": "50014822",
      "favcount": "4824",
      "fanscount": "1469",
      "crumbs": [],
      "created_time": "",
      "modified_time": "",
      "delist_time": "",
      "desc": "<p style=\"text-align:center;\"><span style=\"color:#ff0000;\"><span style=\"font-size:24.0px;\"><strong>小店所有产品都支持刻字，如需刻字，拍之前联系客服即可。</strong></span></span></p> <p style=\"text-align:center;\"><span style=\"font-size:18.0px;\"><strong>炎炎夏日来临，一把随身携带便携式的折叠小刀，<span style=\"color:#ff0000;\">带开瓶器功能</span>，喝酒不用愁。（钥匙刀不带开瓶器功能）</strong></span></p> <p style=\"text-align:center;\"><strong style=\"color:#000000;line-height:1.5;\"><span style=\"font-size:18.0px;\"><span style=\"line-height:18.0px;\">可以当吊牌项链装饰，也可当钥匙扣挂饰， 水果刀 开瓶器 户外防身.</span></span></strong></p> <p style=\"text-align:center;\"><strong style=\"line-height:1.5;\"><span style=\"font-size:24.0px;\">部分客户跟我们反映链子质量还不够好，因此小店已重新订购一批质量更好的链子赠送，<span style=\"color:#ff0000;\">加量不加价</span>，只为让你买的更舒心，戴的更放心。</span></strong></p> <p style=\"text-align:center;\"><span style=\"font-size:36.0px;\"><strong>购买就送<span style=\"color:#ff0000;\">工具刀卡和链子</span>一条</strong></span></p> <p style=\"text-align:center;\"><span style=\"font-size:36.0px;\"><strong><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2Sci2jXXXXXXFXpXXXXXXXXXX_!!2596264565.png\" size=\"611x442\"> </strong></span></p> <p style=\"text-align:center;\"><span style=\"font-size:18.0px;\"><strong>璀璨钻石套餐包含【SK016D钥匙扣+GJ019C折叠刀+GJ017D工具卡】</strong></span><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB2wWohmXXXXXX8XXXXXXXXXXXX_!!2596264565.jpg\" size=\"750x600\" /></p> <p style=\"text-align:center;\"><span style=\"font-size:18.0px;\"><strong>超凡大师套餐包括【304不锈钢钥匙扣+GJ019C折叠刀+GJ017D工具卡】</strong></span><a href=\"//item.taobao.com/item.htm?id=520798805877\" target=\"_blank\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i4/2596264565/TB2_uiXnFXXXXXBXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"float:none;margin:0.0px;\" /></a></p> <p style=\"text-align:center;\">&nbsp;</p> <p style=\"text-align:center;\"><span style=\"font-size:18.0px;\"><strong>最强王者套餐包括【钛钢钥匙扣+GJ019C折叠刀+GJ017D工具卡】<a href=\"//item.taobao.com/item.htm?id=520801586805\" target=\"_blank\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i4/2596264565/TB2Gm9xnFXXXXbmXXXXXXXXXXXX_!!2596264565.jpg_q90.jpg\" style=\"float:none;margin:0.0px;\" /></a> </strong></span></p> <p style=\"text-align:center;\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB28Ox4b77OyuJjSsplXXXqdpXa_!!2596264565.jpg\" size=\"749x553\"> <img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i1/2596264565/TB2.mTddVXXXXbeXpXXXXXXXXXX_!!2596264565.jpg\" style=\"line-height:1.5;\" size=\"750x653\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB21Ro.jl0lpuFjSszdXXcdxFXa_!!2596264565.jpg\" size=\"750x653\"> <img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i4/2596264565/TB2q9CelVXXXXcUXXXXXXXXXXXX_!!2596264565.jpg\" size=\"750x340\"><img align=\"absmiddle\" src=\"//img.alicdn.com/imgextra/i3/2596264565/TB21EX9lVXXXXaXXpXXXXXXXXXX_!!2596264565.jpg\" size=\"750x416\"><img 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      "item_weight": "0",
      "item_size": "",
      "location": "广东深圳",
      "post_fee": "",
      "express_fee": "0.00",
      "ems_fee": "",
      "shipping_to": "广东广州白云区",
      "has_discount": "false",
      "video": [],
      "is_virtual": "",
      "sample_id": "",
      "is_promotion": "false",
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      "props": [
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        {
          "name": "颜色分类",
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          "value": "开瓶器,刀,螺丝刀,钥匙圈,其他"
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