This article is a summary of my experience in optimizing the Adsense click-through rate of my website from 0.8% to 2.3%. I cannot guarantee that this will be effective for you, but it may give you some inspiration and hope to help everyone.
Before figuring out the optimization of Adsense CTR, let's take a look at how to check the Adsense CTR of your website.
Where can I view Adsense click-through rate (CTR)?
Open the Adsense control panel, select "Report"-"Custom", and select "Webpage CTR" in the custom indicators to
check your own Webpage CTR, if it is less than 1%, obviously you have a lot of room for optimization The following content may be of great help to you.
What caused Adsense not to be clicked?
The low CTR on Adsense is mostly due to inappropriate placement and ad size.
Please try using the following location and size tests guided by this article for 2 weeks and compare with the original effect. If the click rate increases, use it, otherwise continue to change other location and size tests.
How to increase Adsense CTR to 2%
After my test, the order of high CTR positions is as follows:
related content> embedded article> end of article> below title> above title> sidebar
The default layout 2x4, and then there will be three ads embedded in it, if you think more than three ad you can set in the background or choose not to display ads show only 1 or 2 ads, set up as follows:
But not everyone You can get the permission to match content ads. This is a type of ad unit permission automatically assigned by Adsense according to everyone's website display and can only be used on the specified website.
If you already have this permission, you can get it by selecting the matching content ad unit when creating a new ad unit, as shown in the following figure:
Since the matched Adsense ads are displayed with related articles in your blog, the click-through rate will be high, so I It is recommended that you replace the related articles in the original blog site with Adsense matched content ad units.
My own website used matched content ads, which increased the page click-through rate by 0.6%. Later, I displayed the matched content in the sidebar and the home page, and the click-through rate gradually increased to 2%!
If you have a steady flow, and you can use this feature, then I highly recommend it. If you have any questions about AdSense, you can come and ask me from the application to the collection period (xyw4869)
