I’m not afraid of everyone’s jokes. Brother Cai used to earn only one yuan a day and couldn’t even buy a bottle of water.
But since I started to contact the private domain of elderly fans, a traffic master who handles public accounts can be described as "reborn from the ashes" after two months.
The income of a traffic master who moves an official account in one day is higher than the income of my personal official account that I created for two years.
As long as the reading volume of public accounts remains unchanged, we can actually increase the revenue of public account traffic through certain solutions. Brother Cai also realized this after changing his thinking.
Before introducing it, let us first understand a concept commonly used in the advertising industry - ecpm. ecpm is the abbreviation of revenue per thousand impressions, which represents the revenue earned after the advertisement is exposed a thousand times.
Some people will directly slide over the ads at the bottom after the mini program or official account article is published, some will stay for a while and then slide over, and some will be interested and click.
Due to various reasons such as the network, at least one pull will be generated by swiping through. Repeated pulls will lead to deviations in the pull amount.
The longer you stay, the better the exposure. Don't ask how long it takes to calculate effective exposure. The system has its own criteria for judging.
A valid click occurs when an ad is clicked.
The traffic main backend displays daily data details, which are the basis for optimization.
The next day, Tencent Guangdiantong's advertising system will comprehensively calculate the effective exposure and click volume to obtain the total revenue of the traffic owner, and then divide it by 1000 to obtain ecpm.
If you understand this, you will know when advertising revenue can be maximized and under what user scenarios. Under normal circumstances, a user sees your article and slides to the bottom, stays for a few seconds to look at the bottom advertisement, and then clicks on the advertisement. (User’s natural behavior, do not use artificial means to swipe money)
What are the core factors that affect the public account ecpm?
User quality mainly refers to advertising exposure rate and click-through rate. Traffic master optimization also focuses on improving these two ratios.
1. How can we increase advertising exposure?
Many people mistakenly believe that as long as the advertisement is seen by users, it can be counted as an effective exposure. The advertising delivery system has a strict algorithm for determining effective exposure.
Although we don't know the exact rules, we can conclude that the longer an ad is displayed, the greater the chance of an effective exposure.
Therefore, the ecpm of a single video article published by a public account is higher than that of a text article.
The ad slot at the bottom will receive continuous exposure while the user is watching the short video.
Comparing the ecpm of my personal official account and the official account where I only post videos, the difference is more than 20 times. Generally speaking, the ecpm of graphics and text applet is about 140.
However, under the current trend of GPT explosive articles, if all videos are placed in the official account, then the official account articles will not be recommended by the system.
How can we keep users at the bottom long enough without affecting the recommendation of popular articles?
You can place an eye-catching video, picture or other content at the end of the article to keep users at the bottom as long as possible.
What are some ways to increase your ad's click-through rate?
Many people ignore a function of the public account traffic main backend-ad blocking.
Based on the user attributes of public account fans, we can block some users who will never be interested in advertising.
For example, for middle-aged and elderly traffic owners in this period, when encountering similar games such as King of Salted Fish, they need to block them.
If you encounter an advertisement like the picture below, the probability of retaining it is very high, especially the probability of being a fan of middle-aged and older men.
"A slight difference can make a huge difference; the details of making money are very critical. If you don't optimize the click-through rate, there will never be a change. Only by optimizing can you have a chance."
3. Precipitation of private domain
Everyone publishes a popular article on the public account, and the article is recommended and gets 100,000 views in a short period of time. Although the results seem to be good, in most cases it is just a flash in the pan. It cannot be maintained for a long time. According to Cai Ge’s experience over the years, most of them are like this.
We provide content to the platform, and in return, the platform gives us traffic revenue. This situation gives people a feeling of relying on the sky and a lack of security.
Last month, Brother Cai suddenly woke up in a corner of the comment area of a certain website and suddenly thought of this direction - private domain group precipitation.
Through these days of exploration, I successfully achieved a monthly passive income of more than 30,000 yuan and shared the process.
If we cannot change the recommendation mechanism of the platform, we can direct traffic to private domain groups to achieve repeated exposure. You can refer to the figure below to determine the specific traffic link, or you can adjust and change it according to your own needs.
Only through the precipitation of public domain traffic can the happiness index be improved, because the mood of doing public domain traffic will sometimes rise and sometimes fall.
Article sharer: Linxiaoyu2022
Source of article:vipwz.blog.csdn.net
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