Network Economic Management and Enterprise Management (Review 1)

1. Basic principles of organization

   1. Effectiveness principle: efficient, streamlined
   2. Unified command principle
   3. Consistent responsibilities and rights: stipulate responsibilities and give authority
   4. The principle of combining centralization and decentralization
   5. The principle of flexibility: leave room

2. The purpose of an enterprise is to increase its value as its economic activity

   The goal of enterprise management is to maximize the value of the enterprise

3. Classical management theory

   Taylor: Father of scientific management (too thirsty), scientific thinking

   Fayol: the father of management process theory (impossible), five functions

   Weber: Father of Organization Theory (Maintaining), Ideal Administrative Organization System

   Maslow: Theory of Hierarchy of Needs (Needs for Horses)

   Herzberg: Double Factor Theory (Shuanghe)

   McClelland: Incentive Demand Theory (Striving)

   McGregor: Theory X-Theory Y (X Mai)

4. Innovation of enterprise management methods and means

On-time system: JIT: Only when needed, produce the required products according to the required quantity

Manufacturing resource planning: MRP II: optimize enterprise resource allocation to ensure continuous and balanced production

Enterprise resource planning: ERP: Eh customer demand-oriented, to implement the optimal allocation of resources inside and outside the enterprise

Electronic data exchange: EDI: transfer business files from one computer to another according to recognized standards

5. Three levels of corporate strategy

   Overall corporate strategy: Business strategy: It is the direction of overall corporate operations. It is the guiding ideology of how an enterprise operates.

   Business-level strategy: competition strategy, business-level strategy, SBU strategy. Guide and manage the plans and actions of specific strategic business units

   Functional strategy: Functional department strategy: short-term strategic plan for corporate R & D, production, marketing, finance and other departments

6. The characteristics of strategic management: integrity, long-term, authority, and environmental adaptability.

7. Characteristics of the company's core capabilities:

   Heterogeneity, hard to imitate, dynamic, expandable, non-tradable, valuable creative ability