Network Economy and Enterprise Management (Review 2)

1. Enterprise organization structure:

   1. Straight line structure: The earliest and simplest form of organization structure. Advantages The management power is highly centralized, the implementation of unified management, flexible command
   2. Functional structure: long leadership, decentralized power
   3. Linear functional structure:

2. Disadvantages of the pyramidal organizational structure: the traditional pyramidal hierarchy system is bloated and the information is easily distorted

3. The organizational structure is flattened, flattened, reduced levels and increased in magnitude.

4. Flexible organizational structure:

5. Specific forms of organization virtualization: outsourcing, strategic alliances, franchising, joint ventures, virtual sales networks

6. Network organization: internal network, vertical network, inter-market network

7. Business Organization Reengineering:

   3c theory: customers, competition, change

   Enterprise Reengineering Customer-centricity is the starting point of enterprise reengineering

   Reengineering starts with redesigning business processes. The core of enterprise reengineering is to redesign the business process of the enterprise

   Enterprise reengineering is essentially an innovation in management and organization.

8. Implementation steps of enterprise reengineering:

   Build a team that the company is building

   Comprehensive analysis of existing processes

   Business process reengineering

   Organizational implementation and continuous improvement

9. Three stages of target marketing manager

   Market segmentation: The key is to find the factors that affect the differences in customer needs, based on the heterogeneity of customer needs

   Select target market

   Market positioning: the essence is to obtain the competitive advantage of the target market

10. Three strategies to choose the target market

    Indifferent marketing

    Differential marketing

    Centralized marketing

11. Marketing mix strategy

    Product (product), price (price), place (place), promotion (promotion)

12. Three types of branch channels

    Intensive distribution, selective distribution, exclusive distribution

13. Four basic promotion methods

    Advertising, sales promotion, sales promotion, public relations

14. Features of Internet Marketing

    Across time and space, interactivity, efficiency, economy, integration

15. Integrated marketing 4cs theory

    Product, price, location, promotion

16. Internet marketing content and levels

    Online promotion, online research, online distribution contact, online direct sales, online marketing integration

17. Online market research is essentially a database, survey tool and marketing tool

18. Functions of online sales channels: ordering, settlement, distribution

19. Online advertising type

    Button line advertising: the most common form of online advertising

20. Operation refers to the process of transforming input into output, which can be either manufacturing tangible products or providing services.

21. Operation management tasks and goals

    Use resources reasonably, deal with efficiency and efficiency issues correctly, and create competitive advantage

22. Operation trumpet resources, fixed category, change category, time category

23. Three stages of operation management manager

    Early free and extensive management stage

    Scientific management stage: Taylor system, there is a differential piece rate salary system. Ford-made, assembly line production.

    Modern management stage

24. On-time production (Toyota production model), companies only produce the products they need when they need them.

25. Improving human resources and respecting the role of people are the key reasons why JIT plays a role

    Total quality management: it is the foundation to ensure the implementation of JIT production (American, Dai Min and Zhulan)

26. Seven kinds of waste that can be eliminated

    Waste of overproduction, waste of waiting time, waste of transportation, waste of inventory, waste of product defects, waste of redundant actions, waste of processes (processes).

27. JIT and MRPII, single and multiple varieties, large and medium and small batches, prevention and remediation

28. Agile manufacturing: adaptable enterprise capabilities

29. Virtual enterprise: Temporary enterprise, dynamic alliance, is the basic and core organizational form in the agile manufacturing model

30. Financial management principles:

    Flexibility

    Optimization (tour)

    System (play)

    Balance (review)

    Proportion (ratio)

    Flexible (living) (moving)

31. Financial Management

    Financial forecasting methods (qualitative forecasting, quantitative forecasting), financial planning methods (balance method, factor method, proportional method, quota method), financial decision-making methods, financial analysis methods (comparative analysis method, ratio analysis method, comprehensive analysis method)

32. Investment management: benefit the most and risk the least

33. Investment decision-making procedures: market analysis and prediction, determination of investment project constraints, statistical investment plans, feasibility study of investment plans, determination of investment plans, investment decision tracking and inspection

34. Network Finance: Focus on Financial Management