Fight a lot of search promotion is mainly promoted through keywords, the quality of the actual situation of the business through word score and commodities to bid, in order to make their goods at lower prices to get a better ranking. But the fight for a lot of search promotion bid, many businesses still do not understand how to optimize the operation, it would have to look down.
How to fight a lot of search promotion bid?
The first step: to find some appropriate keywords
According to the promotion of goods, finding the right keywords precise, the number of words to be based on the actual situation and commodity promotion programs, and about 10 to 50, the long tail words and big words can be.
Step two: a right price
After looking for a good keyword to search for the right price for the different keywords, 30% of the proposed initial bid price is higher than the industry average attempt.
The third step: optimizing bids
This is also the search for the most important step to promote the bid, first you have to collect data for other commodities, and then slowly adjust and optimize, identify the most suitable bid, the bid is too low to avoid not get traffic, and avoid overpaying lead to promotion increased costs. Remember electricity supplier operations are based on data!
Give us a bid to optimize the operation reference:
1, started collecting at some point in time (eg 10:00) basic data as the basis for data, (10:10) to collect data until the second ten minutes;
2, after ten minutes to fill out the new data into a table which analyzes changes: the two data refer to obtain bid, directional premium, premium resource position changes, inferred ten minutes to bring the scene to promote train how many impressions and clicks, and then calculate the CTR and conversion rate;
3, the data obtained in the previous step as the basis for the second half of the reference data table, the bid increase 0.02 yuan, after ten minutes to collect the data, then the data on a subtraction, to see the changes.
If you raise the bid after exposure did not increase but decrease, so the flow can be considered two bids obtained almost the same, then there is no need to raise your bid.
4, and then bid up by 0.01 yuan, ten minutes before collecting data. If the data changes very obvious, then just bid for the first time to do comparison, the average click cost analysis of the two bids, to see how much increased, in accordance with the purpose of driving profitability and commodities to judge whether the amount of exposure obtained cost-effective, then decide Do you want to raise the bid to promote.
