Want your search ad clicks more accurately, put better? Good news Good news! ! A lot of people searching for an access DMP customize it! More accurate flow rate, higher click-through conversions, let DMP crowd to back you realize!
The search is oriented to promote the crowd of people traffic precise orientation on the basis of a keyword search on the basis of purchasing keywords on different sub-groups, adding a premium weight. DMP namely data management platform that can fully exploit the data and analysis platform, businesses can customize precisely targeted customer base by DMP label, keyword basis, for this part of the user as the crowd premium, increase your target customer exposure in order to achieve transformation upgrade when making promotion. Not Come and try! ! !
First, the business use of effects
According to a snack businesses to promote their own goods, using the DMP tool delineation of a number of recent 30 days are interested in their own categories and have the spending power of the crowd, which was used to search for promotion, put in effect nearly stable at 5.3 7th ,Outstanding.
A merchant in the promotion of the use of home decoration DMP ticked crowd of such product preferences, and then search for the promotion of accurate delivery, CTR and conversion rates remain the top three in the plan in the unit!
Second, operating tips
After making a good business marketing crowd by DMP, people need to apply to the package delivery plan, specific steps are as follows:
Step 1: After the success of the business people to create, you can see this group package, click on the "management channel" in the "my people" in.
Step 2: Select your distribution package is about to be synchronized to a lot of people search. After selecting the corresponding delivery channel, click on the "Confirm sync." It should be noted, the number of people covered by the package DMP lot of search selected to be 60 to 10 million.
Step 3: After synchronization is complete, businesses need to add a specific plan to promote the crowd package.
Businesses in the "Promotion Center - a lot of search - Program", review the details of an existing promotion unit Promotion Plan. After clicking the "Add directional" "add custom groups", select one or more packages population, selected populations packet acknowledgment add and set a premium, until modified successfully promote the program.
Third, the common problem
1. Why did not I DMP authority?
DMP is currently open business tool consumption more than 6000 yuan for the past 30 days advertising.
DMP pack 2. I used a lot of crowd scenes can be used to put a lot of searching it?
can. But take note, a lot of people in the scene DMP purpose is to get more traffic and orders; and directed a lot of other people in search of people with DMP and other commodities as potential crowd is built on the basis of search terms, the purpose is to increase the click and transformation.
3. How do I use the DMP delineation of the crowd?
[Recommended by label or user behavior - behavior category} or {tag or user behavior - search behavior] or [shop] or product preferences, with the demographic attributes, spending power, life stage and other labels, delineation of the target population.
