Baidu bid to promote the client has a tool - set keyword tracking URL, the tools are easy to overlook a lot of SEM. In fact, this tool is still very strong, Set up, you can be traced to the hospital all the keywords consumption, including, without limitation: accounts, plans, units, keyword, trigger creativity, matching mode, rankings, landing pages and so on.
Today, more than fighting on the use of this tool to do some preliminary introduction, I hope not used the SEM can be a reference, SEM Great God, please pass.
Tracking keywords set page URL is keyword box, as shown below:
Display interface as follows:
First, we can choose to set the full URL to access settings for the chosen keywords a complete tracking URL, so not suitable for batch add tracking URL, because each keyword landing pages can not all the same, we can put every access page keywords individually set, again set up tracking URL, generally check the "increase in the existing tracking URL", so you can keep your existing keyword access to the same URL, tracking added directly behind this URL parameter.
About custom parameters, the system comes with the following categories, basically to meet the needs of most of the tracking URL:
1. Plan name: the implementation of the plan will be keyword belongs plan name assigned to the parameter
2. Plan Pinyin: Pinyin keyword belongs implementation of the plan will be assigned to the parameter name
3. Unit name: the implementation of the unit will be keyword-owned units assigned to the parameter name
4. unit Pinyin: Pinyin will be performed after the keyword belongs cell name is assigned to the parameter
5. Name Keywords: execution after keyword will be assigned to the parameter name
6. Keywords Pinyin: execution after keyword will be assigned to the parameter names Pinyin
7. Custom: enables users to directly input the value, convenience compose part of the unified parameters of the url parameter set up and manage.
Second, custom parameters have the following transcoding check box URL, the URL is the main transcoding custom parameter value added to the preceding contains special characters or kanji transcoding, to avoid distortion of the output, as shown transcoding :
转码前：
http://www.yudouyudou.com?id=54321&pinyin=yudou&name=余斗
转码后：（通过浏览器访问查看与转码前信息一致）
http://www.yudouyudou.com?id=54321&pinyin=yudou&name=%E4%BD%99%E6%96%97
这个选项系统都是默认勾选的，余斗也建议都勾选URL转码，尽量避免乱码情况，干扰我们的判断。
三、系统追踪设置里主要有五个可选项：关键词唯一标识、匹配方式、触发创意、展现排名、触发页面。
1.关键词唯一标识：参数名e_keywordid=********（"********"为关键词对应的ID）
这里直接用关键词的ID来获取关键词，我们在看到路径后们需要做进一步的对比才能得知具体是哪个关键词，略显麻烦，余斗现在用的追踪URL已经在关键词URL中把关键词拼音写进去，这样更直观一些，关于把关键词拼音加入到关键词URL的方法，余斗在以后会讲到，敬请关注。
2.匹配模式：参数名e_matchtype={matchtype}
这里的匹配模式只有三个数值即1、2、3，分别代表精确匹配、短语匹配、广泛匹配。我们都知道短语匹配里有三个方式：核心包含、同义包含、精确包含。这里并无法详细统计到，估计以后的版本会有所改变。
3.触发创意：参数名e_creative={creative}
创意的值也是用ID表示，这里目前尚无法找出对应的创意具内容，但是可以在“转化URL解析”中查看创意内容，不做过多介绍。
4.展现排名：参数名e_adposition={adposition}
余斗认为这是一个很重要的功能，它最直白的表示出被点击的关键词所处的排名，赋值形式为位置+排名。有以下四种形式：
cl // left side of the pc without background
clg // pc left side there is background
mt // Wireless upper
mb // Wireless below
The ranking is identified by a specific number. For example: e_adposition = mt1 click on behalf of the mobile terminal from an upper portion of the first slot.
5. Trigger page: Parameter Name e_pagenum = {pagenum}
This value is well understood triggering a page, that is to say, our advertising is in the first few pages of search results is clicked, this value can be ranked with the show, is used to understand the overall rankings in the search results click on creativity, and for further price adjustments.
After the above is a complete set of keyword URL tracking process, we uploaded to the server when the client set up in business communication, business communication tool bridges the effect of point of view, such as a visitor's path is of the form:
https://www.yudouyudou.com/?plan=A&unit=B&e_keywordid=54215421&e_matchtype=1&e_creative=2515141&e_adposition=clg1&e_pagenum=2
Our source from the path that the visitor can click on the ad is ranked first on the PC side with the second page of search results Keywords background, the click triggers the creative ID is 2515141, matched with ID 54215421 belonging to plan A, units B, pattern matching is an exact match.