Young people now have become "superstitious".
Epidemics, salary cuts, unemployment, inward roll... 2020 may be the most difficult year for this young man. Under the endless anxiety and pressure, they have fallen into loss and confusion and lost their future direction. If someone can guide you to the future at this time, will you get out of confusion?
Metaphysics has successfully entered the lives of young people under such circumstances. In fact, from ancient times to the present, in the entire history of mankind, metaphysics is relying on the guidance of the confused, and it has been passed down to this day. Whether it is Chinese fortune-telling or foreign divination, they all use this kind of psychology and are surrounded by a large group.
In this era where everything can be "Internet +", metaphysics has also caught up with the wave of the times and found a new "wealth code".
Nowadays, metaphysics has changed from the previous mysterious style, and in the integration with the Internet, it has become more grounded, and has penetrated into every hidden corner of the Internet.
Fortune telling, a new Internet business?
Middle-aged and elderly people love fortune-telling feng shui, young people like constellation tarot. As a gathering place for young people, station B has become a new active place for constellation tarot fortune-tellers.
On station B, most of these Tarot divination videos have tens of thousands of views. In the barrage, the audience brushed up on the words "receive good luck" and "everything goes well", just like in Pray for peace while worshiping the Buddha, hoping to find peace from it.
The interactive video launched by Station B at the end of 2019 is a customized "divination tool" for these UP masters of tarot divination. In the interactive video, users can select and click to obtain the corresponding results, instead of online The next flop selection.
Short video platforms such as Douyin are also places for these fortune-tellers. Unlike the interactive video at station B, on Douyin, it will be split into two episodes of video due to the video duration. In the first episode, we draw cards for questions, and the next episode is analytical answers. Compared with station B, the user experience has been segmented, so the experience is poor, which is why more and more fortunetellers are turning to station B.
Obviously, just making videos cannot support these fortune-tellers to "live". Most fortune-tellers mainly rely on offline consultations to "maintain their livelihood".
In fact, most of the metaphysical thoughts are based on the route of free fortune divination + paid consultation, and use free fortune divination to attract traffic in the public domain and attract target customers who are willing to pay.
For these Internet fortune tellers, traffic is the most important. Therefore, various platforms such as WeChat official accounts, video accounts, and Weibo accounts are their main targets. In addition, it will also attract users to forward it through "forwarding for free fortune-telling" and other methods, or create high-quality content to guide users to actively share and expand the scope of influence.
Take the Shen Gun Bureau that relied on a popular article as an example, almost every article has more than 100,000 views. After having a huge amount of traffic, the Shencun Bureau has created three top-tier IPs, corresponding to different directions, including Feng Shui, Bazi, and Zodiac divination.
After the creation of the fortune-telling master's personal settings, the Shen Gun Bureau launched three businesses: personal fortune-telling, enlightening treasures and fortune-telling training. For personal fortune-telling only, if you ask a five-tier fortune teller to tell a fortune once during the day, it costs 1,680 yuan. Not only that, if it is night, you also need to pay overtime, 2,000 yuan per time. With just a five-class numerologist, you can make an appointment 6 times a week and you can earn 10,000 yuan a week, and you can earn more than 3 million yuan a year, not including overtime.
Since these divination and fortune-telling accounts are so expensive, why are people willing to pay this "IQ tax"?
Fortune telling, fortune telling is psychological
A friend of the author is very keen on tarot divination, and she feels very accurate about the results of each divination. Is divination really accurate? The answer is naturally no, but to understand the logic behind it, we need to analyze the reasons why users are keen on fortune-telling from a psychological level.
The two main factors that affect people are the Barnum effect and survivor bias. The Barnum effect means that it is easy for people to believe in a general and general personality description, and think that it is particularly suitable for them and accurately reveals their personality characteristics, even if the content is empty.
When people choose to fortune-telling, in their subconscious, they already have a pre-determined judgment about themselves, even if they are not aware of it, and will try to verify anything related, even if they are between the two. Almost nothing related.
The other is the survivor bias. This means that when the information is obtained only from survivors, this information may deviate from the actual situation.
The most famous example of this kind is the uselessness of reading: “No matter how good reading is, what is the use of it. In the end, it is not about working for a boss who has never read.” People often only see examples of small probability, and this example is exactly the case. What they want to see in the subconscious makes them believe in this case.
Fortune-telling is to take advantage of people's psychology. In some words given by fortune-telling, there are often very general but not clearly directed vocabulary, just like the most familiar sentence: "I think you will be black in the hall, and there will be a big crime in the future. "
This sentence, no matter how you look at it, seems to make sense. Even if something bad happened afterwards, it really was said to be right; if it didn't happen, it would be fortunate to have a prediction to avoid it.
In this fast-paced era, users choose to fortune-telling in order to find a psychological comfort, and these general and vague hints just satisfy them, which is why many young people are keen on fortune-telling today. the reason.
Now that we know how the business of divination and fortune-telling started, what is its future prospects?
Fortune-telling, a new "code of wealth"?
No matter how you look at it, fortune-telling is a good business.
For contemporary people who are short of money, it seems that only by buying lottery tickets can they have such a simple way to make money with low investment and high return. But fortune-telling is actually such a business.
A book, a set of tarot cards, and a little money to worship a teacher, you can start to get started with tarot divination. Apart from that, there is no need for much other expenses.
Not only Tarot divination, but almost all divination and fortune-telling. With low barriers to entry, you can become a fortune-teller without much expense.
This market is also very large. The China Youth Daily Social Research Center conducted a survey before. In a survey of 2033 respondents, 70.3% of the respondents said that there are many people around them who like the constellation culture. From scheduling to career planning, from dating and making friends to professional choices, the survey shows that nearly 20% of people use divination to make decisions.
Although users know that these fortune-telling divinations are just false, but in this constantly anxious society, it is a kind of happiness to be able to help make choices.
In addition to fortune-telling bloggers, after the continuous integration with Internet technology, AI fortune-telling also appeared. These AI fortune-telling software all use the banner of free to attract users. After simply inputting relevant information, a free analysis report will be generated. But this report is not complete. If you want to unlock the complete information, you need to pay an extra 9.9 yuan. If you want to learn more, you have to pay 19.9 yuan.
The huge audience and high consulting fees seem to be a good business in any way, and some investment institutions have also joined it. According to data, as of December last year, more than 50 projects in the fortune-telling industry had received financing, and many of them had financings of more than 10 million yuan. The "Shen Gun Bureau" mentioned above is one of them.
Fortune-telling and divination, after all, can’t be "faced"
Even if the money is good, the fortune-telling and fortune-telling industry will not be able to make the most of it. Even if it is a "sacred calculation", it will not calculate its own future after all. Shen Gun Bureau, a public account that has received tens of millions of financing, was also banned overnight. And all kinds of small programs for fortune-telling disappeared, leaving only the various fortune-telling fortune-tellers living in the entertainment areas of various platforms.
Fortune-telling and divination itself has the color of feudal superstition, and it is destined to be unable to become an upright business. Fortune-telling, like paying for knowledge, only survives the anxiety of contemporary people, but it is more of dross than real knowledge.
In this fast-paced era, stress and anxiety will inevitably continue to hang over contemporary people. Although fortune-telling and divination can relieve a certain amount of pressure, no one in this world can predict what the future will be. Only one's own heart can be trusted. And the metaphysical masters who can't count their own future can only wander under the gray world.
Article source: Songguo Finance, please indicate the copyright