Zebra members on "membership" a new model, growth potential

Today, the electricity supplier development is popular among the social circle, the private sphere electricity supplier, membership will be the 2019 three new business growth pole. But membership electricity providers really do something new?
In fact, although often the highest in the "new model", but membership electricity supplier is not new, born out of his retail members mode. Typical cases include US retail supermarket chain Costco, he launched a membership from the 1980s, its net profit almost entirely from membership dues. In the electricity business platform, Amazon as early as 2005 on the launch of Prime membership system, after 14 years of development, now the number of members has reached 119 million, covering about 50 percent of US households.
Interest in the expansion of road zebra members
in recent years, domestic membership-based electricity supplier populations everywhere. 2015, Jingdong launch PLUS members; in 2016, the prototype of zebra members burst on the scene, the only product will launch Super VIP; 2017 years, the membership model focus on the outbreak, excellent fresh daily, Netease koala, Suning Tesco, NetEase has carefully selected incoming ; 2018, zebra members and Ali 88VIP formally launched.
As a representative of membership electricity supplier, unlike other members of the same type of zebra platform, his main interest in membership growth path of value-added services. Through data analysis of user needs, we describe the main user portrait to cross-border cooperation, the mode of cross-industry cooperation to meet the individual members, the quality requirements.
Zebra members understand the needs of our members, roots membership interests, from food, clothing, housing, transportation areas, shopping, entertainment, science and other continuous optimization of the supply chain, to provide users tap the high-quality, cost-effective products to meet the urban middle-income families continue to upgrade consumer demand, equity requirements.
The expansion of cross-border cooperation in the interests of the domestic industry members and zebra TOP businesses reached a depth of cooperation, such as Cheng B & B, with the way Tourism, micro-medicine, Cao Cao car and so on. By combining the advantages of both resources, establish a solid strategic partnership, launched on tourist travel, vacation and other more exclusive category of innovative products, such as Cheng B & B cards, travel cards the same way, that is, zebra members and partners exclusive custom Member exclusive products.
In addition, equity in education, zebra members through data analysis, users generally ages Baoma this channel is between 30-40 years of age, in addition to their children's educational needs, but also want to improve themselves outside of work, family. To this end, zebra female members opened a special development courses to meet the common needs of this part of the members.
Future, zebra membership rights service will also cover more dimensions. On traffic travel offers flight dynamic query, lounge, security fast-track, foreign transfers and other services; on life services, providing payment of life, social security contributions and other convenience services; in the tourist resort, offering special lanes, members only need to make their own It demands, tourism butler will recommend customized route, exclusive travel arrangements.
In recent years, Chinese consumers will and beliefs change, in the context of consumer upgrades, consumers pay more attention to product quality and personalized service, which also awakened the consciousness of the interests of consumers, this part of the crowd led the Chinese market gradually by the electricity supplier into a consumer-driven equity drive, enter the consumer to upgrade the "new membership-based electricity supplier" era.
In fact, from day one, zebra members on the line in the development of electronic business to explore a path to membership demand, establish supply chain system, expanding the membership rights of the content of the scene. This path will help to enhance the consumer stickiness platform to help companies tap the potential of the stock market; help enterprises more accurate and more efficient services to target customers, its a better consumer experience.
Currently, the zebra members already serving 70 million users, more than 700 million members, members concentrated in a second-tier city of Changsha, Shanghai, Shenzhen, Hangzhou, Beijing, Wuhan and so on. Member consumption accounted for 95% of sales platform, membership in the amount of average monthly consumption of 700 yuan, customer price at around 220-300. Zebra member users focused on 25-40 year old female middle-income urban households, women members account for more than 90% of the total membership.
September 29, the official declared King sweet zebra members of its top spokesman, the word "fifty million women Zhen love of membership privileges electronic business platform," the new label, to further strengthen its role in members' equity pioneer the field of female privilege, enhance platform identity and sense of quality in a women's membership in.
The total turnover in the past 10.10 big promotion, zebra membership platform, brought by women accounted for 87% of turnover; beauty makeup turnover of billions of dollars, home merchandise turnover of over 50 million; textile furnishings chain an increase of 383%, ladies growth of 327%, personal care growth of 189%.
Zebra members in the future development, will continue to insist on membership electricity supplier system to provide more benefits to members of the platform, high-quality products and services, and also to pay attention to women's strength, ongoing Benefits of Membership iteration, constantly enrich women's privileges, become a new force zebra membership growth.