7 Days Inn optimize the contribution of new positive force for the integration of the hotel industry

2020 Spring new crown pneumonia outbreak of the epidemic, to all walks of life caused no small impact, service industry suffered heavy losses, this should be "thriving" in the hotel industry, we were forced to press the "pause button", a lot of business and turned it into bubble, operating income dropped to its lowest moment. On how to deal with the next situation, at 7 Days Inn CEO Zhang Pei opinion, excessive pessimism is not necessary.
Many industry observers have pointed out that "the reference year 2003 SARS, the hotel industry after the outbreak in the past is likely to usher in a retaliatory consumption. Therefore, the hotel should proceed with the upgrade strategy, guests sense to bring more experience quality environment. "in this regard, Zhang Pei have been related to planning, 7 Days Inn was established as a 15-year-old brand, is actively follow the market demand to upgrade as an opportunity for investors to provide a" turn upgrade brand "and "part of the transformation / light reform" two options. The former requires seven days to reach the standard of excellent products, transformation of the cost of about 18,000 / room; the latter corresponds to the area of hardware room, bathroom, lobby and other public area renovation package, do not turn the brand, the cost of different packages are also different. "I hope that by 2021, 7 Days Inn can be more than 80% of the stores to conduct a comprehensive upgrade new ones." Zhang Pei Ti out of the goal.
In addition to the renovation to upgrade, 7 Days Inn in upgrading the product line is full of sincerity. Now, seven days hotel's classic family of 7 Days Inn brand re-upgrade, and created a new brand 7 days excellent products, excellent products 3.0 launch seven days, as a "high-end hotels." Earlier this year, 7 Days Inn 2.0 product launch, aims to standardize operational integration of the stock markets independent hotels, has now completed more than 20 signed, and 7 Days Inn 1.0 of the product is no longer open to join.
By integrating single hotel stock market, 7 Days Inn intended to solve its existing standards are not unified, cost ratio is low, management is not professional, there is no central reservation flow and other issues. Zhang Pei believes that there is a huge space for the integration of single hotel market, through its output standardized operational processes, consumers can enjoy the same check-in and experience different visual and does not affect the consumer at every 7 Days Inn cognitive brand for seven days. Meanwhile, behind the 7 Days Inn hotel is more than 2000 operational capability, Jinjiang Group has supported more than 40 brands of central reservation systems, as well as the delivery of high-quality professionals, which is 7 Days Inn core competitive advantage, but also output management standard class of lung power. "
It is foreseeable that this epidemic will accelerate the optimization of the structure of the hotel industry, the industry reshuffle is inevitable, only added to the stock of a single hotel chain camp in order to better resist risk. 7 Days Inn strategy through a series of upgrades, has been opened fire, ready to go to war. We believe that energy fills seven days hotel, will seize the hidden epidemic among the "opportunity" to optimize the contribution of new positive force for the integration of the hotel industry.