Byte beating education dream
Editor's note: This article is from the micro-channel public number "Chi as the network" (ID: passagegroup) , Author: Qing Liu Di, 36 krypton release authorized.
March 12, beating the founder of 8 bytes anniversary of company founder Zhang Yiming published the full letter, the organization announced the upgrade. At the same time, he mentioned education business will be one of the new business direction of his focus.
Zhang Yiming believe, the potential to stimulate people's education is critical, and education itself there is a huge potential, "a recent online tutoring market is very hot, a lot of people ask business development of our company. I actually do not anxious, have patience, I think now still very early days, business education must be more fundamental innovation. "
Subsequently, the byte beating, said the company's key objectives in 2020, will be placed on the education business. Byte beat Chen Lin, senior vice president, said in the education business, the company this year will recruit over 10,000 people for the graduating students to occupy positions covering many areas of teaching and research, product research and development.
Chen Lin last year after beating the shift to bytes innovative business, there is an internal news that Chen Lin's goal is to "beat bytes ran third DAU billions of dollars of products", many people speculated that this whether the star product will be generated from the field of education.
In fact, the field of education byte hard beating more than two years, businesses across the pre-school age to adult education and more. From Knowledge to pay online English product, then K12 Online School and education hardware. Byte beating on its own traffic advantage to keep trying in the field of education, has also been trial and error.
To c and To B simultaneously force
By the end of 2017, headlines today held "eduTECH 2017 Today's headlines education industry in the future summit." Zhang Yiming said at the meeting, technology companies cooperate with educational institutions is an inevitable trend, this is the technology to achieve optimization and data binding.
Soon after, the first byte beating began hatching educational products. App on-line by the end of 2017, a named "learn" knowledge class service, industry and commerce registration data show that its developers to Beijing Zhen Ding Technology Co., Ltd., is the largest shareholder of bytes beating the company behind it.
"Learn" the knowledge areas covered more than life, and the course covers several broad categories of life, workplace, business, psychology, women, parent-child education. Course formats include audio books, audio courses, video courses and so on. Its users more vertical, the course is not too professional, positioned between "get" knowledge payment platform between the "Himalaya."
A few months later, in May 2018, he launched a byte beat for 4-12 year-old children's online English learning platform gogokid, hit a second-tier cities, hire foreign teachers pure North America, the use of 1-on-1 live teaching mode, benchmarking VIPKID. Gogokid menacing, on-line at the beginning, a strong advertising campaign.
However, that time, VIPKID already in head position, gogokid into the late innings, even if relying on star publicity, and so on down the customer a single price strategy, gogokid still wrong foot. In the year after the launch, gogokid to spread the news of massive layoffs, layoffs proportion of up to 70-80%.
gogokid not let bytes beating in the education market to break out, but Zhang Yiming did not give up. December 2018, beating byte has introduced intelligent AI English teaching platform aiKID, for 1-4 graders platform to launch online 1-on-1 North American teacher, teacher taped by interaction and AI, the main sink three or four lines market.
Chi like a network of inquiry aiKID App, which stalled last updated a year ago. April 2019, sources said aiKID been incorporated into gogokid.
gogokid and aiKID unfavorable development, which in turn replaced by another layer of packaging. July 2019, gogokid and aiKID registered company Beijing bit anthroposophy Technology Co., Ltd., launched a product called "dumpling English", using online teaching mode of interaction with the real image of the spoken language of AI. In addition to the "dumpling English," byte beating also acquired spoken English learning English App free speech and read back words App white word back.
At the same time, also be employed byte jitter acquisition means, K12 force at the end. May 2019, acquired the byte beat Wang Xiao Qing North, on this basis, on-line educational product called "big classroom," the. Products for elementary and junior high school age, providing counseling disciplines, the main "speaker teachers + tutor" Live Large Classes online mode.
After the "big class" launched two weeks, the product and make adjustments, brand name back to "clear North-campus." K12 product development, but also the face of bytes beating high school track and thinking, challenge ape counseling, job help mature players.
In addition to the C-terminus, did not fall layout byte jitter B side service. July 2018, beating bytes acquired To B Business School Pa Jun.
In January 2019, beating byte indicate that it has acquired the right to use part of the patent Smartisan will explore the field of education-related business. Byte beating hardware is studying education, benchmarking New Oriental's OKAY wisdom education learning machine of the same year, sources said.
After beating bytes incorporation, the team focused on the development of education hammer hardware products. Byte want to beat Smartisan talent pool and experience in the field of hardware, the hardware to the application field of education.
In October 2019, named by beating bytes will be released in early 2020 directly to the user's K12 educational hardware products, the original musical.ly founder Yang Lu Yu is responsible, he said the product is a 24-hour at home to read with the AI coach.
Smartisan original core team of hardware and software after joining byte beating, set up a new department - the new rock laboratory, the department in charge of bytes in addition to the beating of smart phones and smart hardware business, the company also will work together to K12 education hardware Provide services.
B and C-terminal parallel, byte beating and have invested a job together, Xiao Yang education, new lift, a very large class of data and other education companies. In addition, the byte beat Zhang Yiming, founder of American innovation has also invested University of Minerva, and became a member of the school board of directors.
Overseas horizon
Zhang Yiming educational ambitions are not confined to the home.
He also revealed that the letter in full, beating the current byte education business has more than 5000 foreign teachers in North America. The future will continue to recruit talent for the education business.
Outside byte beating overseas education business layout poorly understood, our team of hatching the project has taken a very good security measures. But byte beating explore overseas education market is an indisputable fact.
In October 2019, it has made use of short byte beating video products TikTok, test the waters online education market in India. TikTok in India launched EduTok project, which is the first application to launch education programs.
TikTok and a number of Indian education technology platform to achieve cooperation, as Vedantu, Toppr, Made Easy and Gradeup education platform, will provide relevant educational video content TikTok. Professor from the school of mathematics and science, to learn a new language, and then on the physical, mental health content, inspirational speech video, which can be found on the TikTok.
EduTok project to provide users with content can be quickly digested by viewing no longer than one minute video to learn, to meet user learning time beyond the books.
According to Chi like a network (The Passage) was informed earlier, beating byte is recruiting a team responsible for the education of sea products, is said to do a similar "English zebra" products.
According to sources, the former head of the byte beat for a product labeled VIPKID gogokid, but also has made a similar job to help the product in India.
There are responsible for beating byte education business insiders said, in bytes beating overseas education market which is currently in India doing relatively well, the product is still in the incubator which has not yet officially announced.
The byte also recently beat talent recruitment related products, operations and other users for the Indian education market.