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Recalling the 2005 situation, retail chains, self-built logistics become a trend.
Indeed, logistics is a basic activity of the enterprise value chain, logistics efficiency 15 years after a decision is key to competitive advantage. Observe the whole process of business activities, supply chain supermarket business from procurement to sales of goods and services turnaround circulation sooner, the better its profitability, the stronger the ability to expand the impact of the income scale, the supermarket chain decided to vitality in the market .
Face to face, no one to disturb, clean, comfortable shopping environment has a feeling of trust, compared to 2005 stores in most areas of China in the form of shopping malls, kiosks see these forms, the supermarket is more beautiful, but in 2005 a single domestic consumption not strong, a huge collection of consumer groups, consumption of a single product SKU dispersed reality, the retail practitioners, have to consider increasing the network layout to achieve scale coverage, but for the moment, the per capita GDP of over a million dollars in the moment, clearly not an action . However, uneven regional development, this evolution, the simultaneous development of the situation can not be ignored or so, shopping malls, supermarkets, kiosks, food market, online shopping are there, and this is what determines the demand. Everyone needs each.
Because this background, the logistics throughout the entire process of business activities , from the procurement of goods to the sales service has a lot of logistics activities occur. Retail chains of goods supply and distribution methods, logistics chain and shop inside the business aspects of convergence and coordination situation, directly affect the cost and efficiency of business operations of the retail chain, affect the speed of response to the market and customers, the impact of business services quality, and ultimately affect the success and competitiveness of business enterprises.
At that time, the domestic retail chains are actively looking for an effective way to reduce costs and improve competitiveness . Open stores in real time as the two key distribution chain of retail development, retail chains to open stores in terms of cost is relatively fixed, cost reduction is limited space, while reducing logistics costs are a larger space. Therefore, reflected in the logistics field competitive cost and efficiency will be the future of retail chains competing priorities, the traditional use of modern logistics chain retail enterprises BPR has become a trend.
Unified logo, uniform purchase, unified distribution, unified accounting, unified management, unified messaging six uniform , was the basic thinking of the retail distribution system. Large market, expansion of business expansion desires, only in 2001, 80% of retail chains have their own distribution centers, why so popular. The reason these areas.
First, start early, less resources and environment cooperation
In 2005, not yet adequate third-party logistics system, so that enterprises have to consider large and control themselves, and everyone has a distribution center, investment, technical level uneven levels.
Second, third-party logistics management 365JT (365 Tian JUST-IN-TIME punctuality) technology can not fully meet the retail chain logistics and distribution needs.
2005 third-party logistics companies, mostly from the original storage and transportation company evolved. Technical, operational practices still warehousing, trunk transport, which for the average retail chains have more than 5,000 kinds of products, delivery requirements and unpacking, integration and distribution, there are still some gaps, logistics management and warehousing single product FCL distribution function difficult to meet the retail chain complex, demanding, requires logistics and distribution characteristics of high efficiency;
Third, the retail chain "third one" third-party logistics and distribution to improve the entry threshold.
Retail chain distribution centers not only bear the warehouse management and delivery functions, it does support the logistics chain retail business marketing, marketing has become an important part of the entire retail chain. Distribution center is necessary to handle the relationship between suppliers and stores relations, relations buyers, but also to maintain the right amount of inventory, stock rate, commodity processing, promotions, re-packaging, processing, and returns into the return with suppliers of settlement. The logistics company now has no ability to operate these things as retail chains, with them there is a gap between each other;
Fourth, is the credibility between logistics companies and retail chains need to further adjust.
After chain retail logistics center must be responsible for product specifications provided by the supplier for acceptance, and the acceptance of a single open supplier of goods to warehousing, suppliers and retail chains with acceptance of a single enterprise accounts. This requires logistics service providers must be very familiar with the operation of retail chains, including the specifications of the procurement of goods, quality and quantity. Logistics company can replace retail chains Acceptance issued to suppliers, retail chains whether at ease, trust company logistics operations, remains to be seen;
Fifth, the retail chain is efficient integrated logistics and distribution, warehouse management and third-party logistics advantages dislocation.
The face of retail chains more than 5000 kinds of goods, low-volume, multi-batch, how to improve inventory turns, integrated distribution and warehouse management are the key distribution center and center of gravity, delivery is secondary. The advantage of third-party logistics company focused on the integration of the transport of goods, particularly in terms of the main transport across the region. Third-party logistics company's advantage is not combined with retail chains, retail chains also contributed to concerns about third-party logistics companies.
Import and distribution into a huge, outstanding technical resources can not be shared weakness is very obvious, so a huge distribution center investment costs, eating profits of retail stores, which is a chain of retail internal injuries.
Combined with some voices in the industry, retail chains should be an internal distribution system and the introduction of social logistics services combined, from the perspective of efficiency and scale, according to actual needs, determine the enterprise is self-built logistics and distribution or use of social logistics services, or which departments logistics itself, which links the use of social logistics. According to the current status of the domestic logistics services as a whole is still relatively low level of social, retail chains can also be used in several ways to solve distribution problems.
First, please direct suppliers to distribution.
Mainly applied to a small number of stores, but a large scale, strong ability of the company. Some leading companies such as comparing an amount sufficient sales, to require some businesses, or there are some manufacturers such as beer, beverages, FMCG companies willing to direct distribution of the actual situation.
Second, the establishment of a common distribution centers and suppliers, to the development of supply chain integration direction.
Joint distribution center refers to a particular logistics chain retailers entrust suppliers to establish a unified distribution centers in a certain area, collecting various suppliers of similar products, and centralized distribution store their areas of jurisdiction, by way of this distribution "7-Eleven" creation and development. Joint distribution center is actually adapted to contact suppliers and retailers to strengthen the trend, to achieve the production, marketing, supply chain integration. But it requires retailers have a strong information processing ability, and the ability to control the suppliers. Through the joint distribution centers to achieve professional management of commodities, will greatly improve the efficiency and profitability of business;
Third, a third party logistics and distribution.
Third Party Logistics is a logistics and distribution methods in recent years, the rise in our country, it is independent of outside suppliers and retailers of fashion logistics, vendor products through third-party logistics companies and distribution centers or regional centers to retailers. Third-party logistics can achieve professional management of logistics and distribution sectors, can save operating costs chains. But the level of information chain demanding, to establish electronic data interchange (EDI), automatic ordering system (EOS), sales and inventory statistics management system, it would be difficult to efficiently communicate with logistics enterprises.
To summarize Kazakhstan, recalling the 2005 situation, a lot of initiatives will undoubtedly cost shifting, so that the distribution center as light as possible capitalization. Combined with the current technology level, the structure of the adjustment information, based on the data capacity of a cloud-to-end, TPL article can be directly produced from the home delivery. And even some pre-logistics process to the cell, pre-production process to the home kitchen operation, self-technology goods to make pre-hand approach, which is a big change in the current retail technology.
Reviewing the Old, it seems that more and more people need to change the thinking of retail in the new millennium.
