SCP analysis model is mainly used for analysis by industry enterprises to external shocks, changes in the strategic adjustment and behavior of enterprises.
SCP model to analyze the impact of external shocks from a particular industry structure, corporate behavior and business performance three angles.
1, industry structure: mainly refers to changes in the external environment for a variety of industries and enterprises where the possible effects, including changes in competition in the industry, changes in product demand, changes in market segments, changes in marketing models and so on.
2, corporate behavior: mainly refers to the company for changes in the external shocks and industry structure, it is possible to take countermeasures, including business aspects of the relevant business unit integration, expansion and contraction of business, change the mode of operation, the management of change and a series of changes.
3, operating performance: mainly refers to the case of changes in the external environment, business trends in terms of operating profit, product cost, market share, etc.
Logical thinking is usually
1, analysis of the impact of the external competitive environment for enterprise caused
Through the availability of alternative products, product differentiation, growth, change sex / periodically to analyze the impact of external competitive environment for business impact.
2, analysis of the impact on business caused by external shocks from the industry structure.
Industry structure refers to a specific number of enterprises in the market share, the relationship between the scale.
3, (Conduct) analyze the impact of external shocks on the company resulting from corporate behavior
Corporate behavior is a link between market structure and economic performance, corporate behavior put pressure on potential entrants to affect the market structure through various strategies. From the perspective of containing marketing (pricing, production, advertising, new product development), production changes, vertical integration business, internal operational efficiency (cost control, logistics, process development, organizational effectiveness) and so on.
4, analysis of the impact of external shocks on the company resulting from business performance
Business Performance refers to a particular market structure so that an industry specific business practices by state achieved in terms of price, yield, costs, profits, product quality, variety and technology into and so on. Mainly through the financial aspects of profitability and value creation; the development of technology, changes in the employment target to analyze the company's current operating performance.