RFM
RFM model is an important tool and means to measure customer value and customer profitability
| Last consumption (Recency) | Frequency of consumption (Frequency) | Consumption amount (Monetary) |
|---|
Model indicators
AARRR
mobile application life cycle
| Acquire users (Acquisition) | Increase activity (Activation) | Increase retention rate (Retention) | Income (Revenue) | Self-propagation (Refer) |
|---|---|---|---|---|
| Advertising, etc. | Improve the new user experience | Retention rate indicator monitoring | Paid | Go viral |
ROS/RMS matrix
ROS/RMS (Return Of Sales/Relative Market Share) matrix is also called sales return and relative market share matrix, which is mainly used to analyze the development strategy of different business units or products of the enterprise
TDA
The total number of active days for each user, which can effectively reflect the time the user will spend on the App or website from use to loss