Chromium is based on Microsoft Edge 80 has recently completed release, but Microsoft seems to be going all out to promote the browser.
Currently, Microsoft has the Windows "Start" menu usually displays the location of 10 new applications proposed ad shows Microsoft Edge. It is noteworthy that, Microsoft this ad behavior seems designed for users of other browsers installed on their devices.
For example, on reddit relevant screen shots released, Microsoft seems to be in for Firefox ad from running user. According to screenshots show, Windows 10 "Start" menu content under the "suggestion" column shows as: "Still using Firefox Microsoft Edge is here?". Users can click on the message to download Edge-based version of Chromium.
Of course, Microsoft's move, the user's reaction is mixed. Some people expressed their love for the new Microsoft browser Edge affection, that its response speed, fluency is very good, UI also has a good sense of beauty and so on. It was also expressed support for the Firefox; in addition to complain that Microsoft is using its "suggestion" feature to place ads the user has paid for the product, and so on.
However, the user does not want to see such a promotion, they can suppress the recommendations in the "Start" menu, simply go to "Settings"> "Personalize"> "Start"> "In the beginning" occasionally display Suggest.