How companies use personal CRM analyze customer behavior?

Enterprise customers are indispensable and development trend of the foundation, companies can only adequate understanding of their customers before they can develop marketing strategies to match and enhance conversion rates, customer retention is satisfactory. There is no customer for the product can be used to respond to the specific guidance of the company's marketing strategy; and their opinions and suggestions can be for enterprises to improve their own products and services to produce apply. For current customers to carry out analysis, not only to discover a large number of potential marketing opportunities, ways to improve services, to maintain good customer work for the development of the customer to prepare in advance. So, companies should analyze how its customers as soon as possible to make management decisions it? At the moment it is possible to rely on a CRM software system, according to tick CRM software system, to carry out an analysis of the customer from following a good number of levels, and then to help companies make the reasonableness of management decisions. 1, basic customer data analysis ticking CRM customer management section of customers is multi-level, include the name, gender, age, telephone number, full address, job, customer numbers and other basic data (static data content), in addition to addition to this, companies can customize according to their own requirements plus the field name, design and maintenance of the entire development process of the gradual improvement of customer care material, can allow enterprises to produce basic understanding of the customer, good for the future maintenance. 2, customers' personal behavior analysis in addition to basic information outside, tick CRM can record dynamic content customers, such as: funding records, communication records, purchase history, service records, etc., companies can exchange based on customer funding and communication record to grasp its problems are most concerned about, do a good job serving the purpose of the project is in pre-sale services, promote a single reasonable. In addition, for customers to buy the status (time to buy, buy the product) to carry out analysis, can calculate their preferences to buy a certain product and its cycle time, and then show its strong purpose products recommended, on time and do maintenance customer association. 3, customer churn analysis regardless of what kind of company, its development and design of a new customer for the cost of maintenance must be far more than an old customer of the cost of fees, so the maintenance and old customers becomes even more critical. In order to avoid the loss of old customers, be sure to enterprise customers churn analysis of prediction and analysis, rational distribution plan for good and immediately processed. For the loss and the loss of old customers and new customers are able to produce a data analysis table, grasp the customer is lost in Which stage, the loss of the reason is valid, and then assign departments to carry out the purpose of the regulation, good safety protection measures . 4, classified mock ticking CRM has a strong role in information analysis, companies must be able to obtain classified based on the solid model, solid model based on information calculated for each independent variable relationships. According to information analysis, companies can calculate the short season and the hot season of its products, product sales in the region Which is best, what products to buy key distinctive features such as groups have carried out statistical analysis of the results of this secondary analysis , because of this outcome is calculated, and the purpose includes adjusting marketing plan. Tick ​​CRM can help companies in the least amount of time, in the most convenient way to carry out an analysis of customers' personal behavior. Enterprise customers can calculate portrait based on the analysis results, the next step may be to develop and adjust product solutions and marketing planning programs based on the results-oriented, so that all activities are the theme and focus on customer, greatly increase customer conversion rates and repeat purchase rate to prevent the loss of customers. So, to say, the use of tick CRM customers to carry out analysis of individual behavior is necessary.