What are the opportunities?
Business opportunities, in fact, regardless of size, must be able to profit from the opportunities resulting economic sense. Business opportunities is to obtain an order of origin, only to improve the opportunities of the conversion rate, the orders will become more corporate, corporate profits will increase.
That discovery opportunity management, communication, analysis of customer purchase process / willingness to serve until the deal (success or failure). Usually based on actual customer business forms, will be divided into the sales cycle from start to finish different stages, each stage of the analysis of the likelihood of the transaction, each stage of the sales manager or suggestions do those actions, but also the outcome targets for each stage It needs to be managed, so you can quickly improve the profitability of the overall team.
How to achieve a comprehensive opportunity to control?
Want to do a good job opportunity management, staff alone is not really achieve this, only to learn the means of information technology with mobile Internet, using technology, such as CRM systems, and then give full play to the initiative and the corresponding duty of every employee to improve efficiency and efficiency is the most scientific method. Here, we look at how to implement CRM opportunity to fully control and promote the rapid development of the performance.
· Opportunity for rational planning of
business opportunities from the beginning of the establishment to the last traded generally go through several stages, CRM customer relationship management system can help sales staff to solve the problem of planning opportunities. For example, the source can be screened at different stages of the customer business opportunities, opportunities to visit what stage, what business opportunities to the contract stage, and so on can be done at a glance, the sales staff can arrange work.
· Sales results accurately predicted
past business management, to sales forecast, mostly by virtue of the experience of managers. Sales Funnel function of CRM system, able to analyze statistics for all customers, from potential customers to the entire process customer transactions, and all the problems at a glance, easy to manage those issues presented in a timely manner to solve them, and the science of statistics, analysis can help manage who make a scientific sales forecasts.
· Assess the efficiency of sales tracking
every business has approximately opportunity to follow up period, based on different products and services, the cycle will be different. And the average cycle can measure whether the normal conduct of a business. CRM system can follow the accounting cycle of a business opportunity, managers can take advantage of this cycle parameters on the sales staff assessment, evaluation of its operational capacity. And it is also able to teach some skills to enhance the ability of the sales staff, shorten it to a single time.
The main role of Opportunity Management:
1, one in the sales cycle track all business opportunities, transaction progress, stage a glance
3, integration opportunities with accounts, contacts, activities, and other modules, comprehensive management opportunities to control
4, a trace of each competitor's business opportunities, evaluating own merits
5, significant transactions timely alarm function to alert people that large single transaction real-time status
6, the use of the sales pipeline and sales escalation process to identify and eliminate bottlenecks in the sales cycle
CRM Opportunity Management system centralized store, manage and evaluate marketing business information, discovery, communication, analysis of customer purchase process / willingness services, opportunities to achieve comprehensive management of the control.
