Risk control is certainly no stranger to enterprises. The Internet used to be an industry, but as more and more enterprises make their business online, the Internet has gradually turned into a model. From the Internet era to the mobile Internet era, users are gradually shifting from PCs to mobile terminals, and customer acquisition costs and operating costs are also rising. Companies have begun to increase their investment, and subsequent risks have gradually appeared in transactions, new additions, promotion, retention, and content production. These risks have also caused huge losses to the company's interests.
According to data, the current number of professional black productions may be in the millions, and the number is still increasing. Taking a game company as an example, it may take half a year for a new game to be promoted, and the channel cost may exceed 100 million, but There are hundreds of game companies in China. You can imagine how big the profits of black production are, and the losses caused are also shocking. Therefore, using AI technology to quickly and comprehensively solve business risks has become a rigid need, and several major pain points need to be resolved urgently:
1. Content compliance is difficult and business risks are high
In the PC era, people are more looking at web pages and news to search for information, and more about input rather than output. However, in the mobile era, users have begun to output content, and UGC has blossomed and displayed in various ways. So for the platform, good content can increase user stickiness and platform value, but at the same time bad content will bring risks. For example, a live broadcast company may have hundreds of live broadcast rooms in the air at the same time, so relying on the human review team alone has problems such as low review efficiency, high cost, and difficulty in standardizing standards.
2. Marketing fraud is everywhere, and the cost of real customer acquisition increases
If the users in an Internet company have a large number of zombie users and fleecy parties, it means that it is difficult for the company to allocate the real money and silver to real high-quality users, which will cause ecological deterioration and great harm.
3. Business security challenges are high, and the risk of user churn is high
The problem of stealing cards, fraudulent loans, and stealing content is also very serious. Some high-value content may be produced by a team, such as short videos or airline hotel flight prices, which can easily be placed on other websites. , Is a great loss for the platform.
At present, most of the existing schemes are very single. The use of a single model engine, rule system, device fingerprint, verification code and blacklist to avoid risks has reached the ideal accuracy and recall rate, and it is also faced with the inability to detect and intercept in real time. Risky behavior. At the same time, the evolutionary iteration is very slow. Offense and defense are like Magino’s defense line. Once the black production is bypassed, there is a map behind. If it can’t be intercepted in real time, the bad content will spread out on the platform like psoriasis. Bring heavy losses to enterprises.
And Sumei Technology focuses on creating a full-stack deployment control system, based on scene data, from the user registration login to browse coupons, payment orders to reflect the transfer, users send text, image, voice, video and other multi-dimensional real-time deployment control. For example, there may be a user who used a picture of a sexy beauty as an avatar. Can we determine that she has a problem? No, but can this user's IP address appear in multiple cities within a day as a problem? In fact, she can't, because she is very likely to take the high-speed rail from Beijing South to Suzhou North, like me, but later found out that her mobile device information had been tampered with. Is it a problem? Maybe the average beauty is not very good at rooting her mobile phone. At this time, her risk level is increasing, but she found that she posted a picture with a variant written on it. This will actually determine that she is a black machine. We Will intercept him in real time.
On the right is the model strategy system of Sumei Technology . We will use different strategy models for different industries. For example, pure online industries can use online aggregation strategies. Crazy registration of the same IP online is definitely problematic, but for Offline business will cause manslaughter. For example, there is a XX coffee on the opposite side, and a 1.8% discount coupon is issued. Maybe people in the same building will buy it. There are real business scenarios. We also correspond to the rules and strategies of different industries. different.
Going to the risk profile system, black products will not only do evil in one industry, they will also cross industries. We are saas services, serving all walks of life, and accumulated a large amount of illegal product behavior equipment data, so as to avoid bringing it in the second company. New hazards.
Next is the risk operation system that we are proud of. Since we are fighting against the black industry, we must understand the black industry. How do we know how to attack and defend? Offense and defense is our most important research. SUMMIT Black Industry Research Institute will collect relevant information and actions, discover the laws of their behavior, extract behavioral data characteristics, and then iterate the model. After the grayscale verification goes online, it will make better The interception and case analysis will also be carried out. Missing cases and manslaughter cases will eventually form a closed loop.
About Shumei Technology :
The number of US science and technology was established in 2015, with the hard-core technology in the field of artificial intelligence, is committed to providing professional Internet industry and the Internet + Internet, artificial intelligence trusted business risk control solutions. So far, Sumei Technology has served China Resources Land, Spring Airlines, Suning, Cloud QuickPass, Kugou, iQiyi, Inke, Tantan, VIPkid, Station B, Auto Home, Youzu, Xiaohongshu, Keep Waiting for thousands of well-known companies.