Source: House of public relations: a small 5
Today, the people recognized the social status of an enterprise, not only has the number of its annual income, how to develop scale and other material aspects to judge whether the practice of social responsibility, environmental responsibility has become an important indicator of social status of their assessment. Coupled with national awareness of the importance of corporate social responsibility and specific acts, and in some public good to fulfill the social responsibility of the collective achievement given honorary awards. Therefore, how to write a social responsibility report, in the year in the replacement of old, it is very important.
CSR (Corporate social responsibility, referred to as CSR), which is the concept of creating profits, legal liability for shareholders and employees, we must also take responsibility for consumers, communities and the environment.
In the concept of corporate social responsibility, the company requires sure to change the traditional concept of "profit for the company only goal", highlighting concerns about the value of their own people in the course of business, emphasizing the contribution of the environment, consumers and society.
With the content of social responsibility direction gradually being valued by the company, writing about such reports, many companies have become one of the most important achievements in the annual report inventory carrier.
In this article, I will explain to you carefully composed plates and writing skills on social responsibility report.
1 title
Title of the report, in the wording is somewhat luxurious. Common writing format are the following categories:
①, "company name + reporting year + text types the name of" the combination. Such as "so and so certain corporate social responsibility report."
②, "the annual report + text types the name," the combination. As "a certain annual Social Responsibility Report." This format refers to people already know that the reports are written under the premise of which company.
③, "n + subtitle heading" in combination. This combination of social responsibility report, is the title of general social responsibility type described composition, most of the content is subtitled company name, annual report, the paper type, plate components.
All in all, at the time of compiling this report, the main purpose is to give readers the header portion of the company's information, the report year, report type, we can have a clearer understanding. Of course, if a company's annual social responsibility more uniform output type, or fulfill responsibility for the content label more obvious, the title is highlighted in the report body can be.
2, the report summarizes the basic information
This is part of the general contents of the report can not be displayed supplement. For example, the report data sources, reported edition, report writing principles, in contrast to previous reports analysis and so on.
This part of the structure are functional content, in terms of practical significance, not too many to go into place.
3, the directory (with or without its depending on length of the report may be)
For the longer length of the report, compiled catalog and more convenient for inspection.
4. Lead: Center content and results of the report briefly reviews
First, the Lead is the entire contents of the report masterplan aims to express this in a simple text passages throughout central point of content, to create a basis for the report of the whole piece of argument.
Secondly, in this part, the kernel can convey the company culture to the audience. Of course, whether the reader can receive, it depends on the specific operational issues.
5, text
The body part is an enumeration of all enterprises and specific about the content of practices on social responsibility in the direction of that year. The contents of the first part of the requirement is to filter the contents of the case, choose a representative of the new content and can cause emotional resonance of the masses, be telling. Secondly, the description of these elements should be noted that the wording; content in real money, please, try to have rich emotional words, strengthening the company paid for its "noble" atmosphere. Finally, the overall structure of the text describing the need for specific content based on social responsibility, targeted to explain the full mesh, organization, including: direction of the economy, consumer direction, the direction of the country, within the company direction, the direction of the environment and so on.
①, direction of the economy: that is on the market for the country's economic development achievements and contribution to the company during the year. Such as the development of new projects, to maintain market stability, improve the service quality, expand overseas markets.
②, consumer orientation: mainly to protect consumer interests, safeguard the interests of consumers and other content. When we talk about this aspect, and as far as possible from the consumer's point of view, it can lead to greatly limit the audience emotional resonance.
③, direction of the country: this part of some exaggeration, when specifically described, the strength of their own requirements larger. Again, do not have that appetite, do not join in the fun.
④, internal direction of the enterprise: human care and content around the ideological construction workers, protect the legitimate rights and interests of employees, build a reasonable direction of career development platform deployment. When, with the arrival of the winter market, with a strong economic crisis, major companies have faced in 2019, laid off a large area of corporate behavior, so that the masses of the contents of the rights and interests of employees had strong doubts direction. In 2019, on the company's "996" of the topic, popular network, staff health problems, also found in the public view.
All in all, with regard to the content on the responsibility to protect the interests of employees direction, in 2019, many companies are more or less not dealt with properly.
⑤, safety and environmental protection direction: With the development of market economy, people's living conditions gradually improved, overcapacity has become one of the most obvious feature nowadays. Behind the surplus raw product, it is hidden damage to the environment. Global warming, desertification, etc., to contemporary people sounded the alarm for environmental protection has become an obligation of conduct is everyone's responsibility. After all, the existing body of knowledge, the only one Earth.
All in all, when the above issues which outlines the need to focus on practical and emotional character combined with the data in the form of output by two aspects of Sense and Sensibility, and strengthen the value of the report. In the national policy expressed emotions, to note the degree of certainty, the entire report should not mess flashy, skin deep embarrassment.
6 Conclusion
This part is mainly business-to-moment made "modesty" and "inadequate", as well as expectations and outlooks for the future. In addition, in terms of the text, generally clear and concise dominated.
7, appendix explains
The appendix to the main content is mainly to enhance the credibility and fidelity. This part of the content mainly by industry-related reports, the data report part of the project, as well as analytical concept for some technical terms.
Corporate Social Responsibility report in today's market environment, as do more and more important component of the role, the brand value of multi-dimensional evaluation also made a lot of companies have been quietly pay, get a way to enhance their brand value; in addition, for some the industry's top companies continue to populate the contents of the report have been also spur them to do better in their power lies.
