Rubber industry is an important basic industry of the national economy. It is widely used in daily necessities, health care, transportation, electronics, machinery and other industries, diversification purposes promoted the rapid development of the rubber industry. 40 years of reform and opening up, China's rubber industry is developing rapidly, market demand is relatively strong. According to reports, in 2017, the country's rubber industry scale enterprises 3644, the main business income of 959.936 billion yuan, total profit of 53.55 billion yuan, fixed assets investment of 172.55 billion yuan; total exports 46.54 billion US dollars, an increase of 4.94%.
But in recent years, China's rubber industry development has entered a low growth phase. Downstream rubber industry tire market fell sharply, leading to sharp drop in demand for rubber, rubber prices have been falling. In addition, due to the impact of domestic macroeconomic no significant improvement, rubber supply and demand situation is extremely severe, and the trend is still sluggish, many companies are looking to upgrade.
Rubber industry ills urgent need to overcome
The past two years the development of the rubber industry is extremely sluggish, falter, closures open, in the "winter" state, reason:
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Trading chain length: from upstream chemical plant - an agent - two agents - three agents - buyers tend to go four or five levels.
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Selective few customers: the traditional marketing model may also touches only 3-4 clients, and the Internet mode can reach dozens to hundreds of customers simultaneously, for the purchase and sales prices have a big selectivity.
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Business efficiency is not high: the traditional marketing model, the clerk ran outside, not run one day a few places, low turnover rate, low overall efficiency.
- Asymmetric information: If preferential purchase price when not in time, there is an urgent demand can not be timely supply.
Coupled with the rubber industry overcapacity, price volatility and other factors combine to result in a violent vicious competition, in the long run, the rubber supply chain market still has a lot of space waiting to be activated, which also makes the rubber field after the steel industry to become the Internet subversive goals.
B2B supply chain platform for enterprises from the rubber out of the dilemma Nirvana
And more cut-throat competition, low operating efficiency, asymmetric information, internal friction great ...... rubber industry currently lags behind layers of problems one after another, in this environment, companies want to get rid of these dilemmas and long-term development, we need subversion as of. On the whole the situation of the development of the industry, the current business development of the traditional rubber supply and demand still exists upgrades and other issues. The B2B model is the rubber companies and Internet standards in order to achieve a huge boost to the traditional industry efficiency, use of the Internet to break the geographical restrictions, to form a stable multi-level network of suppliers to achieve the purpose for logistics, information flow, capital flow of unified management, while effectively reduce the loss, reduce costs, improve sales rate, to expand their business.
B2B another development today, is destined to embark on the road renovation and remodeling industry supply chain. Industrial upgrading, reconstruction utilizing big data industry supply chain plus adjustment aging productivity and sales model, it is inevitable rubber industry transformation and mission. For the rubber industry, only based on the huge production and consumption data and Internet platform ecosystem, take advantage of new energy data, carry out restructuring, transformation and upgrading in order to out of the woods.
Solid foundation, profound knowledge
Rubber entire mining process for lengthy, cumbersome and complex, supply chain system in order to achieve true closed loop, it is necessary to achieve four-rate one, information flow, business flow, logistics, capital flow are indispensable, but to achieve this goal, a bit difficulty. B2B business to stew slowly, all the sounds are small run iterative out, this is a profound knowledge of the process, the original B2B1.0 stage, also known as the information platform, is the various procurement, supply information aggregation on the platform its essence is online associate. For relevant users to use and access, but only as a platform for a connection exists, its profit model is advertising + membership, which is the easiest mode to achieve.
B2B stage is 2.0 brokered deal to speed up the turnover. Watch GMV (GMV, refers to the total amount of transactions), mainly to solve the parties to the transaction information asymmetry, reduce transaction costs. Such platform through a number of mechanisms and tools take advantage of the upstream business pricing mechanism, the bank's electronic payment, locked transactions, online transactions can be fully realized. The core of this platform is to use the credibility of the core business, to address transparency and online transaction process.
3.0 B2B stage should be a service and integration, the nature of the supply of electricity providers, to address how to buy the most suitable, the lowest-priced products, how to get the fastest and best service. The core competence is to attract business services, the focus is the use of Internet tools rooted in traditional B-side, is the most consistent with a model for the rubber industry, the use of it technology, sass tools, big data to improve the existing supply chain, mining for improving existing relations, expand new channels, reduce operating costs, with a subversive way of thinking and mode of operation can "break" the development of a new world, Nirvana out.
Transformation and innovation, do B2B3.0 strategic landing
As traditional industries of rubber business, when the coexistence of innovation and impetuous, the most important thing is to optimize the strategic and tactical thinking businesses use the Internet and technology. The Internet is gradual, B2B3.0 is based on the core of the enterprise supply chain platform, because the rubber business information silos, large data integration difficulty, supply chain integration platform to standardize the standardization of business integration, integrated procurement, supply, finance, logistics and more dimensions, B2B3.0 landing strategy, the concept of the Internet for business + category, we need to focus on anyone and need to do something.
B2B opportunities that drive technology and innovation through the large data models to solve supply chain efficiency, cost, and funding information asymmetry, the formation of B2B ecosystem. This is not only in the level of information brokered deal, which takes the traditional 2B "strong relationship" pull online. Therefore, the platform provides users with more accurate and personalized service. On this basis, the number of cloud providers proposed a "three strategies escort" program, including the construction of the "building blocks" supply chain platform, strong data operations strategy and supply chain finance.
(1) "building block" supply chain platform, more flexible functional building
For the rubber market, with better quality, lower service costs, as well as the ability to supply platform-specific, to the downstream member companies a huge advantage beyond the reach of other competitors, will be the element of business survival. Mode platform to speed up the supply chain in the whole industry chain applications, will help the flow of the chain on the realization of the Internet and digitization in upstream production processes,
The platform will touch the whole move was to reach many small and medium users, and greatly improve efficiency. This process is to do information technology, followed by a digital platform and, in order to improve efficiency and per capita touch of efficiency, we also call it remodeling people, field, goods, which were needed a lot of flexibility, visual function.
It can be further layout in terms of information, trade, finance, logistics and establish a flexible business opportunities from the mining, matching supply and demand transaction to deliver the "block-type" digital business platform. Based on the design of distributed systems, multi-layer, decoupling design principles, the ability of front-end applications sink, built on the back-end business support layer, organizations can centralize operations in a unified operations center, while supporting a variety of access channels, fit a variety of terminals, thus avoiding one mode of operating the establishment of a backstage operator drawbacks, the "building blocks" of the platform framework enables supply chain model change is not bound by the established framework, support more flexible access to information systems.
(2) big data strategy, to enhance the rubber of enterprise data
"Data-driven decision-making" is the essence of rubber B2B platform different from the traditional formats. User behavior data after precipitation platform, will become the raw 'material, which in turn promote the iterative upgrade the BI system analysis, forming a virtuous circle.
Large enterprise data systems to support structured PB level, unstructured, processing of streaming data, real-time precision marketing, all kinds of self-help tools, and other industries in the data sharing large external applications. The use of large data models support product variety, size and radiation area, what the different needs of different specifications and other information, so that rubber production side to do precision marketing; For the end user, the data can provide great support for the stock, compared to in the past only rule of thumb for a given stock, reduce inventory is inevitable.
(3) construction of wind control system, standardization of supply chain finance
Rubber enterprises, especially SMEs, the demand of funds is very high, "manufacturing and financial natural kinship." The hardest part is the platform risk control system, the problem facing the lack of credit information, weak data mining capabilities, the model evaluation capability is weak, because the risk identification of the customer is subject to limited information, project past experience, customer's own transactions, business data can provide early warning of risk to a certain extent.
Can supply chain financial risk control system is divided into three levels: data layer, application layer and layer prediction. Data layer includes the risk of acquiring control of the main data, the extended risk data, maintenance data; application layer including efficient online approval, accurate and timely thing stroke control; predictive layer refers to the use of advanced models of data for scientific processing and analysis to help predict and decision making.
In this algorithm scene, the use of big data, machine learning and neural network technology, online data transactions on B2B downstream trading enterprise integration and analysis, based on five evaluation dimensions (see below), in conjunction with the user making the transaction scene portraits and credit rating authorization, the traditional transformation based on an assessment of financing for SME credit assessment asset transaction data based on the rubber supply chain B2B platform between financial institutions and SMEs, establish a stable, predictable, comprehensive regulatory mechanism, not only to solve the financing problem for SMEs, but also greatly reduces the risk of financial institutions.
Again, make certain key elements of financial security is not open around compliance. When the platform needs to be set in registration to go through two elements, the three elements, live, U shields and other identification, verification mode, net signed credit withdrawals related electronic protocols need to brush face + password authentication; electronic network to sign contracts, agreements, etc. requires the use of digital signatures, electronic signatures, time stamps and other technology to protect the force of law. To further strengthen the company's contractual relationship with the industry chain enterprises to build a stable, shared supply chain community of interests, improve circulation efficiency of production.
Reprinted Please mark the number of the original cloud providers