01Necessity of digitalization of supply chain of car companies
The automobile supply chain is a complex system. Many automobile companies have caused a series of problems such as waste of resources, high costs, and low customer satisfaction due to improper supply chain management. The gap in its supply chain cannot be filled in a short time. Therefore, in order to achieve good benefits and efficiency, it is necessary to implement supply chain management corresponding to it. The digital transformation of the supply chain provides a new supply chain management method, which can help enterprises reduce market risks, improve economic benefits, and optimize the supply chain structure.
02 Pain points of supply chain management in the automotive industry
As the automotive market continues to change, the potential demand input from the sales side has also begun to increase. For most car companies, it is still necessary to manually evaluate the satisfaction of the supply chain, which will inevitably lead to a slow response of the supply chain and frequent changes in formal requirements, which will also force OEMs to continuously adjust production plans; On the other hand, traditional car sales methods have been difficult to meet consumers' demands for personalized customization, which also puts forward higher requirements for the digital capabilities of car companies' supply chains.
03 A New Perspective on the Digital Transformation of the OEM Supply Chain
At present, the domestic auto market is becoming saturated. With the gradual increase in the penetration rate of new energy forces in the auto market and the guidance of the industry trend of "new three modernizations", the advantages of traditional auto companies are no longer obvious. In this environment, car companies need to be clearly aware that only through digital means can they achieve collaboration in production, R&D, supply, sales and other links, break down the information barriers between each link, improve the response efficiency of the supply chain, and reduce operating costs , in order to maintain the competitiveness of the enterprise.
1. Digitalization of production and sales collaboration
For the digitalization of production and sales collaboration, you can try to simulate the production environment in the form of digital modeling. The OEM imports the real production plan, material plan, transportation plan, or material box turnover plan into the virtual environment, and then combines the production environment. Some constraints, such as process routes, production capacity, etc., will eventually form a supply chain evaluation result to replace the manual coordination link and increase the response speed of the supply chain to potential demand.
2. Ideas for digitalization of production-supply collaboration
A complete supply chain should be composed of OEMs and multiple suppliers. If the management of suppliers at all levels is uneven, the result will seriously affect the normal operation of the entire supply chain. In response to the difficulty of synergy in demand forecasting, OEMs can try to open the digital platform to suppliers and build a channel for suppliers to quickly obtain information such as pick-up time, pick-up method, route planning, and arrival time. application, and truly realize the collaboration between OEMs and suppliers.
3. Digital thinking of industry-research collaboration
In terms of production-research collaboration, the collaboration of breakpoint prediction and the dynamic visualization of the whole process of new and old parts are realized through the digital platform; by recording the production plan version, the car manufacturing plan and the visualization of parts changes are realized, and the whole process is visualized to drive various businesses links to achieve material response speed in the project & mass production phase. 
4. Logistics Collaborative Digitalization Ideas
For the warehouse overflow or shortage caused by the unbalanced production rhythm, you can try to record the warehouse-in rhythm, the feeding rhythm at the line side, and the variable conditions in the consumption rhythm of the workstation through the digital platform, so as to realize the calculation of the theoretical inventory at the line side warehouse and Early warning of abnormal pull; Automatically update storage location planning according to changes in production JPH; Automatically adjust the delivery volume in the window or delivery order according to production fluctuations.
To sum up, in the supply chain management of OEMs, through the support of the supply chain integration platform, it is helpful to systematically improve the level of the supply chain as a whole, and establish production-sales collaboration, production-supply collaboration, production-research collaboration, warehousing and logistics. The coordinated upstream and downstream linkage integrated management mode reduces the response time of supply chain delivery, thereby enhancing the competitiveness of enterprises in the market. For more exciting content, please search Inossem supply chain