table of Contents
Basic indicators data analysis system builders electric primarily divided into eight categories of indicators.
1. The overall operational metrics
Overall operating metrics: from traffic, orders, overall sales performance, the overall index to control, at least for operators of electronic business platform has a general idea, in the end is how to operate? Is the loss? Or earned?
- Traffic class index
- Number of unique visitors (UV)
- Page number of visitors (PV)
- The number of page views per capita
- Order generation efficiency indicators
- The total number of orders
- Access to the single conversion - funnel Model
- Overall sales performance indicators
- Turnover (GMV)
- Sales Amount
- Customer price
- Overall index
- Gross sales
- Gross margin
2. site traffic indicators
Web site traffic indicators: the visitors coming to your site analysis, can be modified to optimize web pages based on these data, as well as visitor behavior analysis and so on.
- The scale flow index
- Number of unique visitors (UV)
- Page number of visitors (PV)
- Traffic class cost index
- Visitors acquisition costs - the cost of acquisition (CPA)
- Traffic Quality categories of indicators
- Bounce Rate
- Page length of visit
- The number of page views per capita
- Member categories of indicators
- Number of registered members
- The number of active members
- Active members of
- Members re-purchase rate
- Membership average number of purchases
- Member repo rate
- Member retention
3. sales conversion metrics
Sales conversion metrics: Analysis of the entire process to a single payment data, to help enhance product conversion rates, you can expand the analysis of some of the frequently abnormal data.
- Cart class index
- The number of purchased Shopping Cart
- Add to Cart number of buyers
- Adding a few Cart
- Shopping payment conversion
- Single class index
- Under a single number
- Order Amount
- Under singular buyers
- Browse single conversion
- Payment categories of indicators
- Payment amount
- The number of buyers pay
- Number of items paid
- Browse - pay the buyer conversion rate
- Single - payment amount conversion
- Orders - the number of buyers to pay the conversion rate
- Orders - long payment
- Transactional index
- Successful transaction order number
- The amount of the transaction is successful
- The number of buyers trading success
- Number of successful commodity trading
- Trading orders fail
- Transaction fails Order Amount
- Trading orders failed buyer
- Number of failed commodity trading
- The total amount of the refund order
- Refund Amount
- Refund rate
4. Customer Value Index
Customer Value Index: The main analysis of customer value can be established FRM value model , to identify those valuable customers, precision marketing and so on.
- Custom indicators
- The cumulative purchase the number of customers
- Customer price
- New customer target
- Number of new customers
- New customer acquisition costs
- Price of new customers
- Old custom indicators
- Frequency of consumption
- Last Time Buy
- Amount of consumption
- Repetitions purchase
5. commodity index
Product categories of indicators: The main types of analysis items ( SKU ), which products are selling well, inventory. And can be associated analytical models, which analyze a higher probability of selling goods at the same time, bundling, somewhat similar to the story of beer diapers.
SKU
SKU : Stock Keeping Unit (SKUs) SKU refers to a commodity, each have appeared a SKU, easy to identify the electricity supplier brand merchandise. Multicolor a commodity, it is a multiple SKU, for example: a piece of clothing, a red, white, blue, SKU coding is not the same as the same confusion occurs, the wrong goods.
SPU
The SPU : Unit Standard Product (Standard Products Unit) is the smallest unit of the SPU polymerization product information, is a set of reusable, easy to retrieve a set of standardized information, which describes the characteristics of a set product. In the process of the electronic product information, product characteristics may consist of multiple "attribute | attribute values" will be described. "Properties | attribute-value pairs" identical goods can be abstracted into a SPU.
- The total number of index products
- The number of SKU
- SPU number
- Online SPU number
- Advantages indicators
- Exclusive proportion of product revenue
- Brand stock
- Brand Number
- Number of online brand
- Shelves
- Product SKU number of shelves
- The number of goods shelves SPU
- Added Online SPU
- The number of goods shelves
- Online merchandise shelves
- Starting
- For the first time the number of goods shelves
- Online merchandise shelves for the first time
6. Marketing activity indicators
Marketing activity indicators: monitoring a major event to bring electricity supplier website results, and monitor your ad delivery metrics.
- Marketing activity indicators
- New Visitors
- The number of new registered
- The total number of visitors
- quantity of order
- Single conversion rate
- ROI (return on investment)
- Advertising metrics
- Add the number of visitors
- The number of new registered
- Total Visits
- quantity of order
- UV order conversion rate
- Advertising ROI
7. class risk control indicators
Risk control categories of indicators: analysis of buyers comments, and complaints, identify problems and correct the problem.
- Buyer Index
- Buyer Number Evaluation
- Buyers evaluate the number of sellers
- Buyers evaluate the number of pictures uploaded
- Buyers evaluate rate
- Buyer Rating
- Buyers negative feedback rate
- Complaints categories of indicators
- Initiate a complaint (complaint) number
- complaint rate
- Withdraw the complaint (complaint) number
8. Market competition Indicator
Competition in the market indicators: The main analysis of market share and ranking further adjustments.
- Market share related
- market share
- Market expansion rate
- Users share
- Ranking
- Turnover ranking
- Traffic rank
From a total of eight aspects to illustrate how electronic business platform for data analysis.
Of course, to analyze specific issues, the focus of each company is different, so how analysis should also be adapted to local conditions.