There may be many novice Xiaobai standing and not knowing the bounce rate. The bounce rate is an evaluation of a website. For a website, the higher the bounce rate, the lower the conversion rate of the website. This is suitable for us and we should be better. Check the page optimization problem of the website. If the bounce rate of the website is too high for a long time, the search engine will also evaluate that the quality of the website is not high and the user experience is very poor. So about the bounce rate, I will give you the details today. Talk about it.
1. What is bounce rate:
Bounce rate, in simple terms, is that visitors come to your website and leave the copy without browsing the second page.
When it comes to bounce rate, in general, the lower the bounce rate, the better, but it should also be noted that the standards for different industries and different page functions are different.
Desert Wind summarizes based on years of operating experience: shopping malls: 30-50%, service categories: 20-40%, information content stations: 40-60%, general corporate stations: 40-70%, and event landing pages about 70%.
2. Pageviews PV: For
example, PV (pageview) means page views, or clicks. It is usually the main indicator to measure a network news channel or website or even a piece of network news. Further feedback on the PV value in the bounce rate, we can even see that this is the average number of page views. So how much PV is normal?
What we can understand is that if the amount of PV: the amount of UV, then 1, it means that the visitor just reads the page and leaves your website. How serious is this problem is like visiting JD.com or Tmall. It will not be because of this. At the same time, if all users are like this, then your website bounce rate will be 100%.
By comparing the number of page views with the data of bounce rate and visiting IP, you can judge the pros and cons of the optimization of the corporate website in terms of user information needs and user experience economy. Obviously, the real quality of the website is easy to judge. Therefore, while optimizing the site structure, internal links, and content, the webmaster also optimizes the user experience of the website based on Chinese statistical analysis tools to solve user information needs. So how to increase user browsing, increase browsing time, and reduce website jump rate? ?
1. The page design is clear and simple. The
website design must be clear at a glance. In addition to using some java programs, many plug-ins take a long time to download. Some websites because of these programs, the overall response speed of the website is very slow and the page cannot be opened. Who wants to continue? ?
Second, let's be clear: if other parts of the site don't immediately appeal to your users, then those users will stay where they are. So, you need to filter out the less useful information, find the people, the pages you browse, and the most likely information! Otherwise, the more text on the page, the less things they can see.
2. Highlight the key points of
the website. This is a cliche, but in the actual operation process, many webmasters still ignore it because of their own factors. It is very obvious that the first screen of many websites is a big slide, which is actually displayed. The content is scarce, so dazzle is dazzling enough, is it useful to users?
3. Website bounce rate analysis steps and methods:
1. You can view website log files through information at the same time or you need to use statistical analysis and software to view the different types of traffic sources, how do we change the traffic of each economic source type, and what is the bounce rate? , Which source type has a higher bounce rate, you can choose to view it directly or download it to an excel file for viewing. The source type with a high bounce rate should be marked2
, and then adjust each source type to optimize the bounce rate, because there are multiple types As long as the source of Baidu is promoted to optimize the bounce rate, the flow rate is sorted from high to low, and then some plans with a relatively high bounce rate are found, and then enter the optimization promotion unit.
3. Optimize the promotion unit, and then find out the unit with the higher bounce rate. For the unit with the higher bounce rate, you can change the landing page to promote adjustment and promotion of URL, rewrite or creative optimization, keyword matching adjustment mode And search is not word-for-word, etc., and can be included in adjustments related to the actual situation.
Check the traffic data and bounce rate of new and old visitors. Generally, the visit time of old visitors is relatively long and the bounce rate is relatively low. The bounce rate of new visitors is slightly higher. As can be seen from Figure 1 and Figure 2, the bounce rate of old visitors The rate is fairly normal, and the bounce rate of new visitors is a bit high. From the perspective of the convenience of website operation, the structure or content of the website can be optimized to increase the stay time of new visitors and reduce the bounce rate.
5. You can conduct research and analysis from the overall entry page information. Under the same traffic data source and different types, you can check which pages have a low bounce rate and which pages have a high bounce rate. Take the entry page with low bounce rate and bounce out. Perform a comparative system analysis on the entry page with a high rate, and continuously optimize the enterprise or by re-adjusting the entry page.
6. The opening speed of the website also affects the bounce rate is a very important aspect. If you open it slowly, the general rebound will be very high. You can open the webpage speed test regularly to see that the reason for the website opening is slowed down and optimized.