Live platform to the main line, a stranger Social Running in full swing.
July 27, unfamiliar street new on-line a new APP "Look", which is the latest build of strangers social Pathfinder is also unfamiliar street since March of this year to continue to introduce new products with social attributes again. So far, unfamiliar street has been gathered, including beating, like photo sharing application "MEET album," social networking platform "is his", "Cue" and "Hertz" seven strangers and other social goods.
Have been introducing new social product, Chang Ai Media Consulting CEO, he told Die Zeit reporter, which confirms the unfamiliar street, chairman and CEO Tang Yan increase the open social investment by way of self-development and investment attitudes.
Chang believes that unfamiliar street is trying to get rid of dependence by copying popular live matrix-style play, more a stranger to the social market segmentation radiation.
In the unfamiliar street "look" announced a few days before on the line, beating the mark of deft hatching "Huan off" DAU over 10,000, and renamed "hi turn", a deft internal revenue expansion of key products; In addition, the customer also reflect by acquiring the "plot eye" APP products in the bag, into the social.
With live 2018 bonus exhausted, more and more platforms will live as strangers social transformation direction of the carrier platform, and now on this track, packed with all competitors.
The layout of the social market segmentation
Compared to beating the matching pattern photograph led, "to talk to, look at the face" is "Look," the new play, and it will be by physical attributes, interests, lifestyles and values four dimensions label data to help users accurately matched to the most appropriate person.
Seven wheat data show that as of August 5, look at iOS12 search index for 5660, social networking APP ranked 324, and similar social product to test the waters, unfamiliar street, multi-flash, the plot is still among the top 20 projects, etc. . From the data, "Look" This APP is currently no downloads appear on the outbreak.
However, unfamiliar street under the APP matrix strategies to achieve cover different segments of the perhaps even more important. February 2018, unfamiliar street for $ 771 million acquisition of the beating, the biggest competitor incorporated into the system, which will undoubtedly established its dominance in the market of social strangers, and therefore, unfamiliar street also opened its strange forging the way people social empire.
From the street street afterwards launched the "MEET album", "Cue" and "Hertz" and other products of view, "MEET album" defined as everything connected with the photos, the user can choose to upload photos as the basis for matching friends; "Cue" is more focus on the field of college students, new users will be asked to fill out the first school information, in addition to "Hertz" is based on interest-oriented sound social product.
In addition to the social product, unfamiliar street's social products also include "Who", shot landscaping products have "Ha you", "he" and "doki" and "super terrier." Chang pointed out to the Weekly Times reporter, unfamiliar street frequent introduction of new social product, and multiple product upgrade several times, signifying its importance for the social field.
Previously, Ai media consulting analyst Li Songlin, has said on other merchandise Mo street line, the main basic social product, which is obviously unfamiliar street will help to further expand its distribution in the pan the social field, to meet the user Pan the various needs of the social sector.
Strangers Social Nuggets
And social acquaintances micro-letter relative, unfamiliar street of a CEO Tang Yan started to target is "like Tencent as big plate" stranger social field, in his view, micro letters and QQ acquaintances under ecological breakthrough nowhere, a stranger social is the last chance of social innovation.
In early 2019, NetEase cloud letter and IT oranges jointly issued the "2018 Social investment and financing field report" shows that in 2018 the domestic companies strangers social statistics were 19, 16 from the number of incidents financing, financing amounted 948 million yuan. Overall, business networking, social as well as same-sex strangers in the amount of social financing terms with separatist warlords pose capital market in the social field occupy an absolute advantage.
The Ai Media Consulting data show that in 2018 China Social stranger users reached 592 million people, is expected to 2019, the overall user scale will exceed 600 million people, reaching 622 million people.
In fact, the second since the introduction of three new social product within one day before the beginning of the year Nora founder Wang Xin, founder of Overheating and phone hammer vibrato, ushered in the fourth strangers social entrepreneurship outlet, also broken out more tracks including pictures, video, sound and so on.
It is reported that, following the "multi-flash", vibrato followed in May also launched a "flying chat", the main interest in the social, and the same deft short video platform, recently there is news that inside the incubator called "happy turn." stranger social product.
Chang believes that the start-up broadcast platform compared to Soul, squeak and other social stranger, unfamiliar street, deft and vibrato and short video platforms such as social focus to strangers, is also upset at the live bonus exhausted, "these platforms urgent need to break the single profit model, find a new growth point."
Street to street, for example, unfamiliar street 2018 financial results, the company's net revenue 13.41 billion yuan, an increase of 51%, net profit was 34.6 billion yuan, up 39.4%, but increase contrast in 2017, 2018 street street less than 40 percent increase in the previous year, while its revenue accounting for up to eighty percent live.
At the same time, the fourth quarter of 2018 to test the waters to increase the number of paying 3.9 million, a net increase of 30 million people in the quarter, compared with the data unfamiliar street above the main APP 10 million people.
Hope that through numerous platforms lateral type of development to seize the last chance for social entrepreneurship, however, the "live + social networking" opportunities there be?
Internet analyst Ding Road division in opinion, with the micro-channel, everyone and watercress and other social platforms appeared tired, the market really needs innovative social products, and the change from the user's age, the current pan-entertainment in the social field Eco taking shape, a new generation of young people for personalized, fashion and unfamiliar social needs are growing, "this will provide new space to live these social innovation platform."
At the same time, regulatory supervision is also increasing, some recent violations of the platform was ordered rectification.
"It is foreseeable that social innovation is bound to a stranger in an increasingly demanding regulatory front row, will appear in this field or a watershed." Ding Road division said.