Social psychology is concerned about the situation of force, in accordance with the general system theory is concerned, it is the role of systematic research on the human body external environmental stimuli, such as the behavior of the human system of this irritation what the law, how to apply stimulus to complete the community exchanges and so on.
- Power situation
- Construction of social reality
- Attitude, attitude change and action
- social relationship
1. The power situation
Social psychology is the study of thought, emotion, perception, motivation, behavior influenced by how the interaction between people. Social psychologists believe that the nature of the social context in which the behavior is the primary determinant of behavior. Social role refers to a person in the role of a given situation or group of people look forward to his pattern of behavior / her to make a set of socially defined. Features situation can also be expressed as behavior guidelines in specific situations, the rules apply. It refers to the tendency of people to adopt herd behavior of members of other groups and opinions.
Sociologists found that there are two factors that lead to the herd: informational influence and normative influence. Informational influence means when making behavior, the first observation of the behavior of others or to gather information, and then make a similar behavior. Normative herd behavior refers to time to make to comply with some of the code of conduct, if it is in violation of code of conduct has been attracting attention groups. Few people can be guided normative influence of the majority by firmly informational influence, most people rarely care about a few people liked and accepted. If you want to use this power, we need to let a few people hold strong opinions is beneficial to society as a whole. Because there is a herd of power, so a person's behavior is not entirely controlled by his / her own.
2. The construction of social reality
The reality is that our social structure based on their own personal knowledge and experience to explain the situation, cognitive and emotional perspective to characterize the event, this is our personal way of construction of social reality. Social perception is that people learn about other people's behavior, and the behavior of others categorized process. By constructing social reality and social consciousness, we know what we can say is the additional content our own perspective mirrors, which add a personal emotions, knowledge, experience as well as sensory perception and so on.
Attribution theory is to describe how social perceivers used a general way to produce causal explanation information. In the process of determining the specific attribution, people use information gained from a variety of events, to resolve the uncertainty based on the principle of covariance. Covariance principle states that, if a factor in the event will see a behavior, that factor can not see the reason this behavior, then people will be attributed to this factor that behavior does not occur. Fundamental attribution error depict two factors that people overestimate tendency factor in the cause of certain behaviors or visit underestimate the consequences of situational factors. Through these we can understand, the average child has done something wrong, parents generally think that children are stupid, need education, basically ignoring the power of context.
Self-serving bias and guide people to success to themselves, deny or shirk responsibility for their own mistakes. Of course, this is also very prone to bias in the population. For example, a ground speed of economic development, high-quality, leadership considered their own credit; if the development of poor quality is slow because of unfavorable conditions.
Self-fulfilling prophecy refers to some predictions about future results or events to conduct interaction behavior changed a lot, so that the expected results. Confirm behavior refers to a person's actual expectations of another will affect the latter, it behaves confirm the initial hypothesis. For example, China's hopeful parents expect their children to promote the progress along this road, if the child does not do it, then this expectation will be passed down.
3. attitude, attitude change and action
Attitude is positive or negative evaluation of people, objects or ideas. Attitude is an important attribute in predicting behavior: availability - attitude object and a person closely evaluate the extent of the object. When there is evidence of this attitude remains the same over time, we can expect to find a close correlation in the evaluation of your thoughts and actions between, but it's hard.
Convince others often encounter situations in everyday life. Model is a fine possibility to convince the theory, describing how likely people will focus on their cognitive processes carefully considered persuasive message. This model made an important distinction to convince path. Center path is that people think carefully about the views of persuasive communication, attitude change and therefore depends on the strength of the argument. Peripheral path is that people focus less attention to the message, but react to situations surface clues. Most of the advertising information are based on the peripheral route of persuasion. Most of the center of the path are some of the important decisions of reports or meetings.
Dissonance theory that a person making a decision to take action contrary to the original or exposed to some beliefs, the state experienced after the conflict feelings, information value. Disorders motivating force that pushes you to take action to weaken the unpleasant feelings. Only when people have self-concept independent of the will experience cognitive dissonance. At the height of disorder, when a person exhibits to justify their actions, busy with self-persuasion.
Self-awareness theory that in order to figure out how your inner state or how you want to perceive how you are doing now, to recall the past in a given situation is how you do. Lack of self-awareness theory of motivation costs dissonance theory has since replaced the lack of self-awareness attitudes.
When people want you to make what actions they must take some special behavior. When someone does something for you, you should also do something for him, this is called reciprocity. Research shows that even very small favors can guide each other to pay a large favor. Salesman or a price discount salesman is usually the beneficiaries of such acts. This reciprocal behavior spawned another technique, commonly called walking face skills. If you let go face skill requirements from large to small requirements, commitments may make you agree to greater demands after accepting a small request. Sales personnel is extremely good at this technique. People hate they do not get the feeling of something, this is a use of scarce skills to complete important business. Especially in a variety of commercial applications, often used. Demonstration is also a very useful technique, this technique can reach the bandwagon effect of the crowd, and ultimately we want the business or other aspects of the effect. For example, in education and business, but also to do so and so, and the rest you know.
4. Social relations
There is a human tendency, the more you understand some of the things or people, the more you like it. It is precisely because see it every day, so the mood like among the natural born. Body of attractive people in other areas is also very good although only a psychological message on the surface, but it can indeed lead to others like it. I think this is because the body is a very attractive and intuitive, one can see, can easily affect the first impression. Similarity is that we often say that "people in groups, feather flock together" is also very easy to guide people to love each other, it may be because it is similar to three outlooks. Mutual love is also an important means of promoting relations between the interpersonal.
Continue to develop after love is love, usually defined as people generalize this passion, intimacy, commitment. The concept of love that everyone has a different meaning, not tell.