Nowadays, with cloud computing, big data, mobile, social, intellectual and other next-generation computing technology application, to B market eco become a hot topic, and even many companies showed no ecological sense not to develop, but the face of numerous " ecology ", the concept of a large number of technical terms, numerous software products provider, solution providers, organizational / free developer, you really know it?
Offas
Provided by each cloud PaaS technology are common, which neither contains the business logic, nor the service data, but does not include business models. And APaaS, precisely included. This is a distinct difference APaaS cloud computing company PaaS and SaaS enterprise companies. So, to promote cloud computing company in Taiwan, enterprise applications and IT companies said in Taiwan, not the same thing.
Authentic APaaS the table should look like this:
1, business units: Unified membership management, unified marketing and management, unified order management, unified inventory management, unified billing management, unified payment management, unified credit management ...
2, the commercial application of basic components: electronic invoicing, electronic contracts, payment aggregation, electronic filing, intelligent customer service ...
3, in synergistic units: the unified organization, unified login, workflow engine ...
4, the integration stage: ERP integration, cloud SaaS integration, Internet e-commerce integration, Open API open platform, application store ecology / ecological application lifecycle management platform
5, the data table: Master / illustration, application model
6, intelligent in Taiwan: a unique artificial intelligence engine algorithms and data processing applications
You will find that in Taiwan, not the specific application, because in the era of mobile App, all things Internet era, applications were cut into pieces of a combination of scenarios, changes rapidly as consumer traffic. The relatively constant and important, is in the station. This is the strategy in Taiwan in recent years very popular.
However, the station can not be used directly ah. This is how to sell, how to install this deployment is appropriate, how it charges more appropriate?
Moreover, it is clear that many of the components in the table that need to be integrated, so you need a good Open API open platform, BD have a dedicated marketing team, for many applications integrate it. This sales model is unique, we need to have this experience in sales and units are integrated experienced people to lead.
SaaS
SaaS IT is a tool. For large customers, is the exclusive cloud, SaaS party can unify the operation and maintenance of large-scale automation. For medium-sized customers, is multi-tenant public cloud.
别看就放到云上这一个简单行为，其实背后会崩塌过去所有的利益链条。
第一，营收方面，灰色收入没了。过去本地安装部署时License交不足、尾款难以收回、年度持续服务费被服务顾问个人自己咪西了，作为SaaS厂商丢失了很多收入。现在这些灰色收入全都堵上了。
第二，研发方面，再也不用费尽心思把软件做复杂了。企业软件之所以复杂，软件商也有一定的责任。因为传统模式是一锤子买卖，你买了一套软件，你可能近5年都不需要大升级大换代新软件了，所以一定要在这一单上面把你薅干。所以软件要尽量卖高价。你500个功能点，我就1000个功能点，所以我要比你贵。Adobe的PhotoShop、微软的Windows和Office，都遭遇过这样的问题，因为已经足够好，存量客户不想重复购买最新版本了。现在因为是公有云SaaS，是持续年年续订阅费，所以年年Hold住，持续改进，与客户需求同步即可。
第三，销售方面，过去主要靠各地销售服务合作伙伴网络。现在，在互联网、电子商务、互联网金融的推动下，很多新业务、新盈利模式出现，大多表现为羊毛出在狗身上，醉翁之意不在酒。但SaaS是一个很好的连接、触达、联网工具，也是一个很好的实时数据沉淀工具，所以SaaS工具被当做很好的黏住客户的手段，所以现在的很多SaaS的销售渠道已经不限于专业的IT软件销售渠道了。另外，因为SaaS包办了实施、运维、硬件集成，所以不需要专业的企业IT部门操心了。而且SaaS实行比较低廉的年度续订阅费模式，这样每个直接应用SaaS的业务部门也都有预算可以购买得起SaaS了，而且还不用操心IT硬件、实施、运维的问题。所以不需要单独对口企业IT部门这一个客户关系口子了，只要能触达企业业务部门的口子，都是销售渠道。
第四，实施方面，过去都是到企业本地一家家部署。但是大家都知道，中国的企业遍布全国，但中国的IT人才却都集中在北上广深，所以没法发挥高质量人才优势、大规模集约化实施模式。现在都公有云SaaS，都能实时看到客户的使用情况，所以在总部建立大规模自动化实施团队，通过大规模来倒逼这个团队必须研发自动化工具、脚本、初始化数据、主数据、模板，来可以做到高效率、大规模、低要求难度的实施安装部署与配置。
第五，支持方面，过去都是部署在企业的内网中，系统健康状况如何，实在不清楚。只有系统从最终表象上表现出来已经不能用了，企业IT部门的人才请求软件商。这时候系统就如同病入膏肓，所以解决的时效、难度、成本，都极其门槛高。现在公有云SaaS了，可以随时随地埋点、下探针、自动化预警，做到大规模自动化的备份、迁移、性能监控&诊断&优化、升级，把问题消灭在萌芽之中，这样效率、成本、质量、难度，都有很好的优化。
在ERP时代，核心是全国的销售服务网络的打造，承担着：
1、销售：售前、大销售
2、实施：项目管理、安装部署、初始化配置
3、培训认证
4、服务：客服、技术支持、主动运维
现在大规模自动化实施、互联网教育/在线认证考试、大规模自动化运维的出现，让职能逐步收敛到总部，用自动化工具、脚本、模板、标准产业数据，代替了过去遍布全国的Case By Case的服务顾问。而销售，上述也有讲到，也有深刻的变化，你说吓人不吓人。
BaaS
BaaS，一定要把互联网营销、电子商务交易、互联网金融连接进来，连接，这个很重要，直接在上面接业务、处理业务、业务全程在线化、前后台一体化。
面向企业客户的BaaS，这个BaaS方一定要有BD团队，进行多种资源的连接整合接入。
BaaS的销售人员能力模型，一定和软件销售人员能力模型不一样。这是典型的互联网、电子商务业务啊。
BaaS的盈利模型，一定和软件盈利模型不一样。所以需要积极探索按单、按金额、按次数进行抽水的盈利模式。
单纯把互联网、电子商务接进来，这本质上就是个互联网营销广告、电子商务交易的二批渠道，价值度并不高。所以一定要通过数据+智能的方法，帮助客户实现：“你要找的，正在主动找你”，所以这个BaaS方一定要有数据驱动的业务运营团队，进行数据加工&数据洞察、数据+AI驱动改进运营，进行智能化的营销、竞价排名展示、交易关联推荐。
BaaS，一定是公有云，一定是：业务+IT+数据+运营的。这是典型的互联网、电子商务玩法。
DaaS
DaaS，一定是汇集全部资源数据的，而不是每个SaaS、BaaS都有DaaS。
DaaS，一定是业务+IT一体化的。单纯向上提供数据资源，是存活不下来的。必须由业务做火车头来拉动数据的采集、购买、建模。
DaaS业务，我只信四种：
1、360度主数据：其实企查查之类就是企业主数据。当然，还有人提供上市公司财报数据服务。
2、市场情报：舆情，有点黑暗系的封闭江湖玩法，咱们把舆情扩大到市场情报、行情数据范畴。本质上讲，大智慧同花顺也是DaaS数据服务
3、精准营销：一个是和微信数据做拟合进行精准社交网络广告投放；一个是进行电子商务业务交易过程中的实时优惠券生成与精准推送；一个是进行精准排列展示、关联推荐
4、精准信用：企业的实时信用评估、企业的实时过程风险控制
这是典型的数据玩法、数据商业模式。需要的销售人员、销售套路都不一样。一定要从数据公司找有经验的人。
一定要寻找业务经验的人带头这个业务，如做过精准营销的人、或者精准金融的人。
IaaS
IaaS，也就是基础设施即服务，拥有了IaaS，就可以将引荐外包到别的地方去。IaaS公司会提供场外服务器，存储和网络硬件，也可以选择租用。节省了维护成本和办公场地，公司可以在任何时候利用这些硬件来运行其应用。
目前比较知名的IaaS公司有亚马逊、Bluelock、CSC、GoGrid、IBM等。
PaaS
PaaS，某些时候也被叫作中间件。
All development can be carried out at this level, saving time and resources. PaaS company can provide a variety of solutions development and distribution of applications, such as virtual servers and operating systems, you can save money on hardware.
PaaS and IaaS company companies have many overlapping, in addition to those, there are Google, Microsoft Azure, Force.com ,, Heroku, Engine Yard and other listed above.
Epilogue
You see, APaaS, SaaS, BaaS, DaaS, which is typical of the four services, four kinds of business models, four abilities and experience required model, the most basic is IaaS, the middle of PaaS. We need to find the corresponding match an experienced leader to lead to real success.
As the leading industry solution provider, eight hundred sixty-three - Minister of Industry Solutions Division, Han Jian said, toB 3 + 1 only species in the future market will exist, one ecological erosion Internet, such as Baidu search, Ali ecological core electricity business, the second is at the core of the ecological IaaS, PaaS three is eight hundred sixty-three such as the core of the ecological, "1" refers to the hardware in the future should the intelligent mature, able to form the aggregate effect may also occur hardware ecosystem. And each ecology, eventually there will only be two or three large ecological led the market, eight hundred sixty-three is to become the leader in its own track, which is the major carrier of data API cluster system platform.
This system can efficiently handle multi-source heterogeneous mass data, providing synchronous, asynchronous data processing and supply capacity, combined with spatial database technology, component-based GIS technology, multi-rule data traffic indicators presented by WebGIS perfect three-dimensional display mode. It has been widely recognized in various fields of application scenarios society.
Original: windy