Shen Yao's Technology Observation
Understand technology and win the future!
As we all know, in the post-epidemic era, changes in the economy and user patterns are forcing the acceleration of digital transformation of enterprises, and at the same time, "shaking" changes have taken place in the office collaboration mode of enterprises.
Therefore, how to use innovative technologies to enable employees to use internal enterprise applications and resources more efficiently, and ensure that these applications and resources can be accessed and delivered safely, thereby creating stronger productivity for enterprises and employees, can be said to be not only "urgent", but also "the trend of the times".
In this context, as a market leader in the field of virtual applications and desktops for more than 30 years, Citrix provides desktop cloud "one-stop" service through VDI+DaaS, which can not only provide employees with a new experience of "working anytime, anywhere", but also provide an end-to-end zero-trust security mechanism, and simplify management across data, applications, devices, and networks, allowing more enterprises to reduce overall TCO costs and accelerate their own digital transformation.
Undoubtedly, Citrix's leadership in the desktop cloud DaaS field is not only a "response" of Citrix to keep pace with the new needs of enterprise digital transformation and work models under the "new normal", but also the best proof of its commitment to empowering enterprises to reshape office productivity through technological innovation. This will not only bring a new new experience of office collaboration to enterprises and employees, but will also comprehensively lead and promote the upgrade and evolution of future work models.
Remote work under the "new normal"
In fact, the survey report "Building a Digitally Resilient Employee Team" released by IDC recently shows that even after entering the post-epidemic era, more than a quarter of enterprises in China still expect to continue to work remotely. The impact of the recent outbreak of the epidemic has also brought more and more challenges to the working mode of enterprises and employees. Specifically:
One is flexibility. Under the "new normal", more refined management, more efficient work efficiency, and rapidly changing spaces and scenarios require enterprises to re-examine the deep-seated relationship between digitalization and business, and also require enterprises to build a more flexible and flexible office collaboration model. In other words, from experiencing changes, to adapting to changes, to systematically creating an office collaboration model that adapts to future digital transformation is a "top priority".
The second is continuity. More and more enterprises are adopting the remote office collaboration mode, how to maintain business continuity has become a problem that enterprises need to think about. Especially limited by the isolation of physical space, office collaboration for many customers has become extremely difficult. Therefore, customers also hope that remote office solutions can be standardized and quickly responded to support new working methods and maximize business continuity management.
The third is security. With the acceleration of enterprises' migration to the cloud, more and more enterprise resources and digital workplaces are turning to the cloud, and the growth of remote office mode has exacerbated this trend, which makes the hybrid office mode more popular. However, the problem brought about by this is that enterprises need to protect more and more systems and data, and may be scattered in different hybrid multi-cloud environments. This makes maintaining data security and privacy increasingly urgent and difficult, and enterprise security becomes even more critical.
Fourth, high efficiency. No matter what kind of office method, it is necessary to improve the efficiency while ensuring that the cost will not increase more. This is the core demand that enterprises pay most attention to in the mixed office environment. This means that the traditional remote office solutions in the past have been difficult to adapt to the new needs of enterprises, and there is an urgent need for a better office solution or platform to carry more new technologies, and finally make efficient office a reality.
It is not difficult to find that in the post-epidemic era, how to create flexible, safe, agile, and efficient remote office solutions to improve and optimize the digital experience of enterprises is no longer a multiple-choice question, but an answer sheet that must be handed over. As a result, we can see that more and more enterprises are turning to desktop cloud services (DaaS) to enhance their physical desktop strategy, or by updating on-premises virtual desktop infrastructure (VDI) deployments to enhance the flexibility, security and business continuity of remote work.
Behind the leading desktop cloud service
It is precisely because of this unprecedented change that the VDI and desktop cloud DaaS solutions created by Citrix provide enterprises with all the functions required to deploy virtual applications and desktops. At the same time, with a good experience and a powerful ability to simplify IT management, it helps enterprises to "reduce downtime, improve security, and alleviate challenges related to traditional desktop management". With innovative technical capabilities and leading solution capabilities, it continues to lead the entire market.
First of all, in terms of flexibility and elasticity , the VDI and desktop cloud DaaS provided by Citrix is a truly innovative platform that allows enterprises to securely deliver VDI and DaaS applications and desktops to any device through any network, so that enterprises can obtain maximum flexibility from cloud deployment, and also support hybrid office environments. More importantly, whether it is Windows, Mac or mobile devices, Citrix also supports employees to securely access various required resources "anytime, anywhere" through any device, thereby obtaining a "consistent" experience.
Secondly, in terms of office experience , Citrix's VDI and desktop cloud DaaS solutions also provide various functions that go far beyond the standard. Among them, Citrix's innovative HDX technology can ensure that voice and video remain clear, and at the same time, virtualization solutions using Citrix HDX high-definition technology can continue to work like physical solutions under any circumstances. With the help of this solution, enterprises can provide employees with high-definition virtualized applications and desktops, regardless of the equipment or connection used by users. Even if the broadband or wireless connection is congested, it will not cause problems such as jumping images on the screen and slowing down or completely stopping videos.
Thirdly, in terms of security , Citrix provides a trusted solution for remote office based on a zero-trust architecture. No matter what the situation is, enterprises can safely deliver virtual applications and desktops to users distributed around the world through any device. Compared with traditional security solutions, Citrix's unique zero-trust security without VPN access and comprehensive Secure Access Service Edge (SASE) capabilities can truly protect enterprise applications from unauthorized access, network-level threats, and browser-based attacks. While improving security, it will not increase the complexity of employee experience.
Finally, in terms of investment protection , Citrix’s VDI and desktop cloud DaaS solutions can help enterprises create a hybrid office model that is most suitable for their own business, allowing enterprises to make full use of existing data center investments while providing various options for integrating desktop cloud DaaS on demand. It also supports the combination with Windows virtual desktops in Microsoft’s Azure intelligent cloud.
It can be seen that not all VDI and desktop cloud DaaS solutions are the same. With Citrix's innovative technical capabilities and leading solution strength, enterprises can obtain stronger flexibility, higher security, better user experience and more choices. This is also the key and confidence that Citrix is "far ahead" in the digital office market competition.
Citrix's Precipitation and Release
Objectively speaking, opportunities are reserved for those who are prepared. Therefore, don't be surprised that Citrix continues to lead the market, but what to ask is what efforts Citrix has made behind this?
First, in the field of technological innovation, as a market leader in virtual applications and desktops for more than 30 years, Citrix has always insisted on technological innovation and has been committed to enabling enterprises to use VDI and desktop cloud DaaS to deliver Windows, Linux, network business applications or complete virtualized desktops in a timely manner in digital workspaces and in any cloud (public cloud, on-premises or hybrid cloud) environment.
Not only that, Citrix has also strengthened its technological innovation capabilities through mergers and acquisitions. For example, at the beginning of this year, Citrix announced the formal acquisition of Wrike to provide a modern digital workspace and promote continuous exploration and innovation of future work models.
Second, in the field of scene innovation, since Citrix entered the Chinese market, it has helped more than 20 companies with tens of thousands of users and more than 200 enterprises with thousands of users to successfully implement desktop cloud. On this basis, for different application scenarios of enterprises, Citrix also continues to ensure the continuity of enterprise business systems and business manageability through technological innovation, so that office and production can always be in a state of "unstoppable", maximizing the satisfaction of business innovation needs of enterprises.
Taking the automobile industry as an example, Citrix helped an automobile manufacturer complete the deployment of virtual desktops and virtual applications for 7,600 users within 10 days, meeting the large-scale access needs of the R&D department's home office R&D. At the same time, Citrix's solution can also achieve maximum security. It provides technologies such as "anti-screen capture and watermarking" to prevent enterprise data from leaking, so that enterprises can better carry out digital office work.
Third, in the field of ecological construction, Citrix also always adheres to "localization" and attaches great importance to partners. It can be seen that as early as the 1990s, Citrix started business cooperation in the Chinese market; in 2004, Citrix officially established an office in China; in 2009, it registered a wholly-owned subsidiary; and in 2015, Citrix ushered in another milestone in the Chinese market-the formal establishment of the China R&D Technical Support Center in Nanjing. So far, Citrix has formed a complete closed loop from marketing, sales, training, customers to R&D and technical support in China, further deepening the development of localization.
At the same time, Citrix also attaches great importance to partners. For example, the desktop cloud DaaS service cooperates with Alibaba Cloud, the largest public cloud service provider in China, so as to achieve better delivery. At the same time, Citrix also maintains strategic cooperation with Fujian Shengteng Information Co., Ltd., New H3C Group, and Linghang Power Information System Co., Ltd. to jointly promote the further popularization and implementation of digital office and remote work in China.
As Yu Fang, general manager of Citrix Greater China, said: "Through technological innovation and enabling partners, Citrix hopes to truly fit with Chinese users and the Chinese market in China to meet the future needs of the Chinese market."
In general, insisting on technological innovation has allowed Citrix to achieve a comprehensive leadership in the field of VDI and desktop cloud DaaS technologies and solutions, allowing enterprises to achieve the goal of "cost reduction and efficiency increase" more quickly; attaching importance to user experience, Citrix enables every user to experience the charm of technological innovation by providing high-definition experience and differentiated empowerment for various work scenarios; and attaching great importance to localization and actively promoting the relationship with local partners allows Citrix to integrate into the Chinese market. While being rooted in the Chinese market, Citrix has also injected new imagination and productivity into the digital office and remote work in the Chinese market. Its value can be described as: "Not only now, but more about the future."
Shenyao's Science and Technology Observation was founded by Shenji, a self-media person who crosses the border between technology and automobiles. With 18 years of experience in enterprise-level technology media work, he has long focused on the observation and thinking of enterprise digitalization, industrial intelligence, ICT infrastructure, and automotive technology content.
