Baidu Google has issued a statement advocating webmasters use https links to the same site, http https site than the site to have a better ranking weights. https already one of the aspects of SEO website must be considered, while a necessary condition for https is to install an SSL certificate.
Baidu attitude to support https site announcement:
In Baidu webmaster resource platform https authentication entry, to include them in the https:
Site Information 1. HTTPS protocol is more secure, while reducing the risk of being hijacked sites, such as web presence HTTP and HTTPS sites at the same time, you can use this tool certification, to facilitate correspondence between the Baidu search to identify HTTP and HTTPS sites, the recognition is successful, the search will end in time to show the site HTTPS resource
2. use HTTPS authentication, we need to ensure that all the station's link supports HTTPS access
3. each site every day use up to three times authentication
https is the development trend of information security, now more and more sites require SSL certificate to protect the user's information security, allowing users to trust your website. In addition to the benefits of the role of SEO, site installation of SSL certificates for https are:
1, private data encryption: to the user's private data encryption during transmission, to prevent the malicious user data to steal!
2, secure identity authentication: The true identity of the site, so that visitors feel at ease access!
3, to prevent tampering page: prevent hackers from tampering with malicious website information.
4, the address bar safety lock: The browser displays a small green lock prove the site is safe to visit!
5, eliminate the major browsers Chrome "unsafe" prompt
那么这些问题跟SEO有什么关系呢？
不管是数据被窃取还是“不安全”提示都会使您的网站浏览者产生负面影响，有相当大的概率对您的网站产生不信任感，那么直接的后果就是这个用户关闭网站，重新搜索其他的网站去了。这样，网站的跳出率就高了，根据一些排名算法，这种网站很可能被搜索引擎认为并非用户通过某关键词想要找到的网站，那么经过一段时间之后，排名权重也就慢慢的下降了。
而安装SSL证书之后会有在浏览器显示绿色小锁，大大的增强了浏览器对网站的信任，高级证书还可以在浏览器地址栏显示绿色企业名称，如图：
总之一句话，网站安装SSL证书，将http升级为https，已经成为一种趋势，快来安信证书为您的网站申请专属SSL证书吧！