In the process of doing SEO, you often in a variety of community, to hear the question: My site is down right in it, some experts show me how it was you?
For some SEO newcomers, as long as your site has little trouble, or even keyword ranking anomaly, and that they are very upset, but if you are a SEO professional staff, sometimes in solving related problems, we can not always ask for help, but to learn to troubleshoot problems yourself website.
So, SEO diagnosis, how one investigation site?
SEO site diagnostics based on past experience, we will be through the following, further explanation:
When your website abnormal situation, we first need to ask ourselves is, most recently, if we take some action, it will have an impact possibilities, such as:
① whether the recent batch exchange Links, the site is Baidu punish implicated.
② if you modify the website template for title adjustment, resulting in a large number of changes the page title.
③ whether the acquisition and updating a large number of pseudo-original articles.
④ whether to adjust the internal plug-in, resulting in a large number in the chain missing.
2, Web logs
Web logs are a barometer of the site problem, where you can access a variety of problems to the website online status, such as:
① whether malicious lot of crawling and crawling.
② Baidu spiders crawl the page, what feedback http status code is.
③ which pages are frequently crawl a search engine, and why.
3, Site Security
Regular server performance monitoring, help review sites online server status, especially the security level of the site review, if there is:
① partial page Baidu snapshot hijacked.
② whether certain list page, TAG pages, written by malicious pop ads.
③ website whether there has been added a black chain.
4, algorithm update
When your website ranking drastic fluctuations in the rankings, you need to think about a problem: that is, whether the recent search engine algorithm adjustment, especially Baidu, we found each other recently been adjusted.
If your site does not have any illegal operations, while he began a significant decline in traffic, or even the entire station appear Baidu K station, this time, you may need to Baidu search resource platform for feedback.
We can not guarantee accurate recognition algorithm can be a hundred percent, there is also the occasional accidental injury.
5, the industry reshuffle
The so-called reshuffle of the industry often refers to a special case of a single large, very powerful group company, invest a lot of money and human resources, in a vertical industries.
Well, the other due to the advantages of resources, is likely to seize the flow of various specific keywords. Faced with this situation of their own website keywords floating, in theory, we can only strive to enhance the quality of the site.
6, negative competition
We do site troubleshooting process, it will involve the investigation of negative SEO, such as:
① long been Baidu mirror site
② page is continuously malicious attacks
③ page content, the whole collection station
Faced with this situation, we can only for different situations, take the necessary measures.
Summary: If your website problems, we must first learn to troubleshoot problems themselves, rather than immediately seek help, and above, are for reference only!