From today the development trend of overseas sites concerned, if companies want to rely on foreign trade website in order to earn traffic and Google, bing and Yahoo search engine, true becomes difficult lot. So nowadays mutual Dan Suzhou foreign trade promotion has become a business choice. Today I will talk from Facebook, LinkedIn and Twitter to three social media.
Suzhou foreign trade promotion agency media presentation method
A, Facebook
1, Thursday, Friday, higher user engagement on Facebook's own terms, Thursday, Friday, higher user engagement, and general business doing promotion, must also should have the highest time a user engagement data in order to establish a better marketing strategy.
2. Home-earth elements containing compete with higher user engagement such as "winners", "Victory", "new" If companies want to get better in the promotion of user participation, can be used in the promotion of the information home page , "promotion", "competition" and other words, these terms have the competitive will be able to better mobilize the enthusiasm of users.
3, questions like the number of comments the post has more user engagement, is to allow users to participate in the discussion of the post in the past. If you post to doubt, ask the question, exclamation beginning to attract more users to participate.
4, the use of emoticons can increase the number of user comments emoticons more lively and interesting, it is not just teenagers patents, adults and even old people like to use emoticons. So, Facebook promotion experts tell us that the use of emoticons can increase the number of user comments.
5, users post pictures have higher participation map with the truth. Pictures and more convincing than words impact is more straightforward than the video, audio. Facebook internal data show posts with pictures with higher user engagement than posts with video, links or writing, therefore, to promote the enterprises to do when you can add images within your posts.
6, posting the better word Facebook data published streamlined post higher user engagement. If the posting less than 250 characters in the Facebook platform, can get up to 60% additional user engagement. So, do business promotion, with its litany, as it will be reduced to 80 words.
Two, LinkedIn
1. improve visibility. If you add more contacts, so when people are looking for in an employee or business partner of the time, the possibility of being the first to see your information will increase. This is not only because you are standing in the front in the search results (this is very important, if you are on a LinkedIn 52000 product manager in the case), but also because people are more willing to work with their friends know and trust with people.
2. Increase opportunities to build more links. Most new users only in their own data in write now resides. This severely limits their opportunities to establish contact with more people. You should fill out the same as doing a professional resume your information to be written in the past worked for the company, educational background, important social relationships, and participate in the activities. You can also add a link in your email signature, the link to your profile page on LinkedIn's. The benefit of this is that the other party can easily see all your trust evaluation obtained, and if this information as an attachment to your partner, they will think it sounds a little silly, even very surprised.
3. Increase Google PR value of your profile page. Support your LinkedIn profile page for search engine indexing. Because LinkedIn profile pages can get higher PR value in Google, so if you want to influence people in search of information about the content you can see, this would be a good idea. To do this, you need to create a public profile and select "Full disclosure." Also, do not use the default URL, but rather the URL of your profile page customized to spell your name. In order to improve the chances of this page that appears in search engines, use this link in various places online. For example, when you leave a message on someone else's blog, you can write on this link in the signature.
4. do search engine optimization. In addition to your name, you can also promote your blog or site like Google and Yahoo! to this search engine. Your profile on LinkedIn can also help you promote the site. These include a number of preset items of information, such as "my website", "My Company", and so on. If you select "Other", you can modify the display of text links. If you want to link to your personal blog, then write your name on vocabulary or descriptive. Look! This is a search engine optimization done for your website. Need to be reminded, to make this approach effective, you must take your profile is set to "all open."
5. do a background check on the parties without the knowledge of the situation, or do "reverse" background checks, and background checks on the company. Use LinkedIn background investigation tool, enter a company name and the time of the survey people who work in this company, you can find those people and respondents worked in the same company in the same time period. Because the proof provided by the candidate himself who usually exaggerate its advantages, it would be more objective data obtained a good way.
Three, Twitter
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Mini-version of infographics
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Citation pictures
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With the general graphic
For comparison Facebook, Twitter may allow for more frequent updates, studies have shown that 15 minutes is updated once every half hour to update more than every other interact, while the flow rate can be increased by 31%, to enhance the interaction rate can provide 89% .
More than Facebook, LinkedIn and Twitter are three kinds of social media to promote the Suzhou foreign trade promotion today is the most mainstream, alone website traffic rank earn overseas search engine is far less than the three kinds of social media.