[Popularization of foreign trade promotion] Analysis of advantages and disadvantages of mainstream foreign trade promotion channels and platform promotion of practical operation

There are many channels for foreign trade promotion, that is, overseas promotion, and there are 6 mainstream ones: 1. B2B/B2C platform promotion (B2B such as Ali International Station, made in china, etc. (For foreign B2B, please see the most complete list of foreign trade B2B platforms), B2C such as AliExpress, Amazon, etc.)

B2B platform promotion is a well-known promotion method in foreign trade promotion channels. Whether it is free or charged, platforms such as Ali International Station and made in China should have been used. In the past few years, B2B platforms are Domestic foreign trade companies have made great contributions. Many foreign trade companies have joined the platform before others because they seized the opportunity and made a fortune. Even the entire foreign trade market is built on the platform. The overseas market of the industry has gained a firm foothold. Therefore, under the circumstance that the effect of the B2B platform continues to decline, the platform still relies on the first-mover advantage and customer inertia to secure the first place in foreign trade promotion.

alibaba

The promotion of B2C platforms has come into everyone's attention in the past few years, led by Amazon, and then AliExpress. It was also very popular in the overseas retail market in the past few years. In the past two years, due to the popularity of the platform, the competition has become larger and larger, and the effect Not as good as before. However, some industries or products are more suitable for this platform, and you can do it well.

amazon amazon

Advantages of B2B/B2C platform promotion:
The process is simple, and it is quick to get started (uploading products, store decoration, optimizing ranking operations, etc.), but Amazon's background may not be in line with our operating habits.
The customer needs of the platform are clear, and most of them are potential customers.
It is easy to build trust, endorsed by the platform, and both parties in cross-border trade can trade with confidence.
Disadvantages of B2B/B2C platform promotion (more and more obvious):
Since the platform has been popularized for many years, more and more companies have settled in, and the homogenization competition is becoming more and more fierce. Low, poor control or even loss.

The traffic of the platform cannot keep up with the growth of users, and it is far inferior to Google. Compared with Google, the number of customers is much smaller. In foreign countries, customers are more accustomed to using search engines to find information. Alibaba and these platforms all place ads on Google to buy traffic. , and Ali encouraged companies to revise and send information frequently, just to get more rankings on Google through this method and import traffic for the platform.

The platform input cost is getting higher and higher, the effect is getting worse and worse, and the input-output ratio is lower. Those who invest 10W and 20W in Ali in one year are only small and medium-sized enterprises, and the effect is not easy to say. Of course, there are many foreign trade sohos who invest 3W a year and still make money, but it is only a very few cases! And it doesn't make money by investing money. Investing 5W in the first year, most companies are at a loss or a slight loss, and increase the investment by 5-10W in the next year. If it is good, it will be flat or slightly profitable. Investing about 15W for two years has no effect. Generally, they will give up. This is expensive and time-consuming? (The general situation mentioned here is just a few cases)

The platform has its own rules, especially the ranking rules are updated frequently, maybe one day the ranking will be gone. Enterprises also need to operate according to the rules of the platform. It takes a lot of time and energy to understand the rules of the platform and operate in accordance with the rules, which requires professional personnel and teams.
Suggestions for platform promotion:
For companies that have already obtained stable income on the platform, or although they have not yet made income, but the growth of various data is normal, there are still suggestions for products with more competitive products to continue to use. Friends who have not yet entered or have given up, it is recommended to take a good look at the integration and promotion of foreign trade. The cost of investment is relatively low, professional marketing personnel and teams are not required, and the promotion effect is relatively guaranteed. I will give you a detailed introduction later.

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