The book tells the story of the characteristics of China's domestic enterprises of all aspects of knowledge management: leadership, human resources, marketing.
After reading the entire company's operation and aspects of multi-understanding, and in many places also said that makes sense, after recommendation lot to see.
Managers should not only look at the book, saying "do not want the general's soldiers, not a good soldier." As an ordinary employee, manager at an angle of view of the company's operational processes, will also expand the learning point of view, not just limited to their front feet.
This book content
This book presents a simplified notion that foreign MBA ah, or follow the trend of domestic MBA, EMBA, etc., are some of the boring truths, how other companies how to succeed, but students do not have basic veterans, many theories I could not understand, mostly for this circle was read.
Therefore this book, combined with the domestic situation, proposed three-three system , that human memory is limited, if incisive points to three points, then more help human memory.
Follow-up are also take advantage of this three-thirds point of discussion:
The book uses a lot of small business success and failure cases, in a variety of professional terms, this little story obviously easier to understand, and many are well-known enterprises, it is very interesting.
About Leadership Strategy
Can be found in many well-known companies, most are not Dengxianzhibei boss, has extraordinary talent. The main idea is often vision and attitude of the leaders of the company, will be able to determine the direction of the entire company.
Hence the importance of visible leadership, such as the famous Inamori, Ren, Ma, Niu Gensheng, etc., from their experience, we can learn a lot.
There is a saying, "good Yi who seek potential; poor Yi who seek child", who are good at chess, will be Big World, often a few steps behind dozens of steps to calculate the layout, and even application of strategy; the contrary , good at chess people are attracted immediate, eat, eat a (I was such). This you can see, the strategy or the company's strategy will determine the company's future development.
Therefore, the company's development should also be noted that several points, three of the four analysis:
Differentiation, centralization, the cost of
Four analysis: strong weak weakness opportunities threats SWOT strengths opportunity thread
执行力也是一个公司很重要的部分，通常战略是每年开始的时候，报表分析财务结算时在年末，因此一年中300多天都是在执行的过程。如果一个公司执行力欠缺，就会懒懒散散，最后被淘汰。
公司的文化与员工个人的追求也是至关重要，一个人如果他的目标与公司的目标相同，那么他就会很高兴的去上班，因为自己在工作的时候也会实现自己的理想。
关于人力
中国以前叫做人口的大国，现在更多称为人力的大国，就是因为人力资源这个概念。
一个公司的发展也离不开其每个贡献者，这就涉及到人力资源的问题。
之前还听过人力三级的课程，深感人力的重要性，人力可以简单的总结为 招人、育人（培训）、用人到留人（薪酬绩效）。
另外以个人的角度，作为一个公司的职员首先要明确自己的目标：自我定位、目标设定、目标实现、修正。重复循环这个过程。
而且要记住，无论有什么样的抱负，首先要社会先接受你，而不是要求社会来适应你。
时刻记着自己认为自己是什么人，就会成为什么人。
有几句话挺有意思，这个世界的人分为四种：
1 知道自己知道什么
2 知道自己不知道什么
3 不知道自己知不知道
4 不知道自己不知道
自我感觉应该属于第二种。第一种人属于天才，什么都懂，而且够深度。第二种人有足够的自我认知，知道去学习。第三种是当遇到问题以后回去学习弥补。最可悲的是第四种，了解一点就好为人师，明显的以自我为中心。
关于营销
再好的产品也需要营销，以前的营销是以4P为主导的：
产品product 价格price 地点place 促销promotion
而现在更多注重消费者，因此转变为4C为主导的营销：
消费者consummer 成本cost 便利convenience 沟通communication
像现在很多互联网公司都在做精准广告，依据电脑的使用者或者用户的行为习惯，日常信息进行分析，推送目标受众可能想要的产品。
This advertising and marketing than to television advertising, telephone or pop-up ads and more accurate and easy to accept, but also with a lot of problems, such as a user's privacy and so on.
Recommended Books
"Blue Ocean Strategy"
"Win without fighting."
"Who says elephants can not dance."
"Square and round."
"Big Blue"
"Deception"
"The letter sent to Garcia"
"Fred Postman"
"Who Moved My Cheese"
"Do not do what I tell you something, please do what needs to be done"
"Wolf Totem"
"Please give me the result."
"Performance is the last word."
"The results of survival."
"On the grass of the tree of life."
Reproduced in: https: //my.oschina.net/u/204616/blog/545412