Overview
Medicine E-commerce: refers to medical institutions, pharmaceutical manufacturers, agents, distributors, distributors, pharmaceutical companies, medical information providers, third-party institutions, etc. for the purpose of profit, using the Internet and mobile Internet as the All kinds of business activities in which the basic institute conducts drug and health products, equipment and other commodity transactions but does not include medical consultation and other services; including B2B e-commerce and B2C e-commerce, excluding C2C, that is, online wholesale with medical and pharmaceutical-related commodities as the core and retail.
Market analysis
The scale of China's pharmaceutical e-commerce B2C market has grown explosively since 2009. In 2015, the scale of China's pharmaceutical e-commerce B2C market reached 13.34 billion yuan, with an annual growth rate of 31.95%. Users' network habits are relatively mature, and their acceptance of online shopping for the pharmaceutical industry has gradually increased. With the continuous improvement of national living standards, the public's attention to health has increased, and there is huge room for growth of pharmaceutical e-commerce B2C.
Pharmaceutical Solutions
The number of pharmaceutical e-commerce participants has gradually increased, and financing is mainly concentrated in the early stage. With the gradual liberalization of policies, pharmaceutical e-commerce has entered the fast lane of development, and mainstream pharmaceutical companies continue to improve the layout of the ecological chain.
Pharmaceutical operation model, platform operation structure
Pharmaceutical e-commerce business qualification
According to the regulations of the State Food and Drug Administration, China's pharmaceutical e-commerce licenses are divided into three types: third-party transaction service platforms (A license), drug transactions with other companies (B license), and provision of drugs to individual consumers (C license). . In the license review, in addition to the necessary conditions such as qualifications, basic sites, facilities, and equipment, there are other requirements for different types of enterprises. For example, service enterprises need to have computer professional technicians, B2B needs to set up a management organization, and self-operated B2C needs to be legally The establishment of drug chain retail enterprises and platform-based B2C needs to obtain Internet value-added telecommunications business licenses and other conditions.
Types of pharmaceutical e-commerce
Pharmaceutical e-commerce is mainly divided into two modules: medical treatment and medicine according to their functions. The medical module mainly includes online consultation, online registration, online diagnosis and treatment, online payment, and chronic disease management. Medicine mainly has two operating modes: B2B and B2B2C. Among them, B2B is mainly divided into government-led B2B procurement platforms and pharmaceutical companies B2B, such as prescription drug trading platforms between pharmaceutical companies and hospitals and stores. And the B2B2C model of self-operated + settled in, which can be sold to individual consumers.